Vanessa Z.
Google Growth Marketing Expert | Elevate Your Career & Leadership
Studied at The Wharton School (UPenn)
Works at Self employed @Coachv.me
Available Wednesday at 7:30 PM UTC
Looking forward to learning more about your goals and connecting about my coaching process.
Questions? Start chatting with this coach before you get started.
Vanessa's Coaching Offerings
Custom hourly
Get help with Conflict Resolution, Problem Solving, and .
Vanessa also coaches for Career Coaching, Leadership Coaching, and Mental Health & Wellness. View all.
Vanessa’s Team Qualifications
Coaches professionally
Experience level: Manager
With over a decade of experience at Google, including leading global teams and managing cross-functional relationships, I bring a strong knowledge of successfully managing cross-functional teams and relationships, and leadership development. I can help build an environment of open communication, strong psychological safety and a team culture where people innovate and take smart risks to grow to their full potential. This also includes how to provide constructive feedback and have crucial conversations. I’m a strong believer that if you empower people to their full potential, they’ll also deliver more impact for your team and company.
Vanessa can help with:
Conflict Resolution
Problem Solving
Leadership
Collaboration
Trust Building
Vanessa also coaches for Career Coaching, Leadership Coaching, and Mental Health & Wellness. View all.
About Vanessa
Hello! I’m a trained coach, marketing leader, an immigrant, girlfriend, daughter, dog mom, and friend. These distinct identities all contribute to who I am, what I value, and how I show up as a coach, marketing leader and human. With over a decade of experience at Google in the US and Germany, I’ve successfully led marketing teams through challenging projects, organizational transitions, and career advancements. I’m grateful for all the knowledge, experience and connections I gained and that I had the opportunity to move countries (from Germany to the US) to work internationally. In my marketing and strategy roles, my passion is in helping individuals grow and reach their full potential. As a coach, I help reconnect you with the joy of exploration, define your goals and create actionable plans to achieve them, and help maintain mental fitness for life. My coaching is grounded in the Co-Active model. Co-Active Coaching helps people stretch their sightlines, get out of comfort zones, and grow in every aspect of their life. Coaching will be more than just talking, Co-active means living a world of being and doing. Additionally, I’m Positive Intelligence trained - a program that helps build mental fitness so you can fulfill your true potential for both happiness and contribution.
Why do I coach?
My coaching story For over a decade, I thrived in the fast-paced tech industry at Google, leading diverse teams across the US and Germany. I successfully navigated cultural differences, spearheaded complex cross-functional projects, and challenging times (e.g., transition to fully remote during the pandemic and organizational restructures). I empowered individuals to achieve career advancements (e.g., consistently helped team members secure promotions). As a marketer, my passion has been in helping people reach their full potential. Through coaching, I mapped out my core values, passions, and leadership strengths, confirming my desire to empower others. Inspired, I embarked on the rigorous 104-hour Co-Active training program, strengthening my skills in active listening, powerful questioning, and creating a safe space for exploration. It's about embracing the unexpected and navigating life's currents – both calm waters and turbulent storms. I truly believe everyone can overcome challenges and achieve their goals. As your coach, I'll help you connect with the joy of exploration, navigate life's currents with confidence, and build a life that inspires you and others.
Work Experience
Career & Leadership Coach
Self employed @Coachv.me
May 2024 - Present
I provide one-on-one coaching to mid-career professionals looking to advance their careers and enhance their leadership skills. I help them define their goals, develop strategies, and achieve meaningful results. Leadership coaching, Career coaching and +1 skill
Growth Marketing Lead (Ads Cross-Sell), Global SMB Marketing
May 2021 - April 2024
Team management (5-9 people) I Executive-level communication & stakeholder management I 150% revenue growth, generating an additional $XB revenue I Ads Cross-Sell, upsell and churn strategy across 6 B2B products and 80 markets I In-Product Activation, In-Product Messaging and Product-Led Growth I Email Lifecycle Marketing I Retailer acquisition & retention (exceeding product adoption targets by +10%) Performance Marketing, Cross Functional Relationships and +13 skills
Growth Marketing Manager (Ads), Global SMB Marketing
June 2016 - April 2021
Team management (2-5 people) I Increased high-value user acquisitions by 10% by shifting strategy from volume to value I Audience strategy (high-value Inbound and Outbound customers) I Cross-Sell, sign up & churn strategy I Outbound Acquisition Marketing I Lead generation & warming I Business 1:1 service product launch I Marketing Automation infrastructure I Email marketing I Opt-in generation Performance Marketing, Cross Functional Relationships and +13 skills
Marketing Coordinator, DACH New Business Development Sales
January 2014 - June 2016
SMB Acquisition Marketing I Outbound Sales Marketing (events + direct mail) Performance Marketing, Cross Functional Relationships and +8 skills
Digital Strategic Planner, Art-Director
D&R Marketing Agency
March 2010 - February 2013
Developed online, social media, and mobile marketing strategies for national CPG clients; performed social media monitoring. Led design for global exhibitions, print ads, and brand identity for CPG clients such as Procter & Gamble and the local UNHCR partner.
Education
The Wharton School (UPenn)
Executive education (Google Marketing Academy)
2019 - 2019
Positioning (Marketing), Business Marketing and +6 skills
Fachhochschule Pforzheim, Hochschule für Gestaltung, Technik und Wirtschaft
Master of Arts (M.A.), Business School, Brand Management
2010 - 2012
Thesis: "Mobile User Experience – The influence of cognitive entertainment on the use of mobile applications", submitted for the „Journal of Consumer Research“ Positioning (Marketing), Go-to-Market Strategy and +2 skills