
Ulyana G.
5.0
(1)
Sales & GTM Expert | Ex-Google | ICF Trained Coach
Studied at Universität St. Gallen
Hiring Manager at Via Transportation
Successful clients at
Available Monday at 10:00 AM UTC
Usually responds within 10 hours
Questions? Start chatting with this coach before you get started.
Ulyana's Coaching Offerings
Custom hourly · $85/hr
Get help with Closing Techniques, Sales Strategy, and .
Ulyana’s Sales Qualifications
Coaches professionally
Experience level: Director
I am a passionate sales & GTM leader with over 10 years of experience in big tech, scale-ups, & startups, and I'm also an ICF trained coach. Throughout my career I worked in sales across variety of different roles, segments (from SMB to Enterprise) and markets (from Central & Eastern Europe to UK, France and the US). Whether you're looking to refine your sales strategy or pivot your career, I'm here to support your journey. Let's connect and chart a path to your success!
Ulyana can help with:
Closing Techniques
Sales Strategy
Salary Negotiation
Presentation Skills
Interview Prep
LinkedIn Review
Resume Review
Negotiation Skills
B2B Sales
About Ulyana
I am an ICF-trained coach and a sales leader with 10+ years career in tech. I'd love to help you discover and move towards your next exciting step, whether that's in career, side projects, hobbies, or any other area of life. My coaching is rooted in the philosophy that you can live multiple, diverse lives in one. My career spans tech sales leadership from big tech to scale-ups, but I've built it while working on side projects like a cooking school and surf camp, and picking up new hobbies. I know what it takes to balance high-performance work with personal fulfilment. Whether you are looking to pivot your career, launch a passion project, or simply get "unstuck," I would love to help you move forward with clarity and strategy.
Work Experience
Head of Sales, Citymapper Ads
Via Transportation
May 2024 - Present
Hiring Manager
Leading the Citymapper Advertising business across international markets: - Defining growth & monetisation strategy across ads proposition - Building scalable direct and programmatic ad offering from ad format development to GTM strategy - Managing ad sales team from hiring & onboarding to performance management - Establishing and growing relationships with brands, media & creative agencies - Managing programmatic SSP partnerships & reseller relationships
Global Partnerships
Via Transportation
November 2023 - May 2024
Hiring Manager
- Driving direct & agency ad sales for enterprise clients across existing and new business - Working with partners, brands, and agencies to create unique contextual media activations on the platform - Developing strategic partnerships to expand Citymapper's advertising in UK & FR markets

Industry Manager | Senior Industry Manager
February 2021 - November 2023
Interviewer
Senior Account Executive (Industry Manager) for Waze Ads UK leading Sales Strategy for QSR, Auto, Grocery, Travel & Government Categories. Managing business development & being Waze Ads advocate within the media industry. Growing partnerships with existing clients/agencies, leading & coaching AMs to provide best in class solutions to clients.

Account Manager | Senior Account Manager
February 2019 - February 2021
Interviewer
Managing top tier Waze Ads clients (via agencies & direct): strategic advisory, qualitative and quantitative analysis of industry & campaigns, product education, analytical problem solving, developing innovative strategies to reach customers’ goals.

Associate Account Strategist | Account Strategist | Senior Account Strategist
July 2016 - January 2019
Interviewer
Working with top Google Ads clients in Central and Eastern Europe on growing their business with help of online marketing.

Marketing Consultant
Victorinox
September 2014 - December 2015
Marketing consulting for Victorinox Travel Gear line. Main projects included: 1. Market research on consumer characteristics and behavior 2. Market research focused on POS strategies 3. Development of a Word of Mouth global strategy

Visiting Associate
Boston Consulting Group
2014 - 2014
Cost optimization for major transportation company. Business plan development for a new branch of global non-profit organization.
Management Trainee
Four Seasons Hotels and Resorts
July 2012 - November 2013
Supported the senior executive team in opening of the city finest luxury 5* hotel working on high impact projects across departments including pre-opening hiring of 150+ employees, exclusive restaurants openings & securing wide press coverage.
Education
London School of Economics and Political Science, University of London
Master in Management, International Management
2015 - 2016
Universität St. Gallen
Master of Arts, Marketing & Communications
2014 - 2016
St. Petersburg State University
Bachelor, Management
2010 - 2014
Ulyana was also personally admitted to
Bocconi University

Vienna school of Economics and Business
1 Review
Overall Rating
5.0
Ulyana has helped Leland clients get into Spotify