Sergio Agudo
5.0
(1)
Studied at Thunderbird School of Global Management
Worked at Goodhabitz
Successful clients at
Not currently taking new clients
About Sergio
As a Startup Advisor with a focus on new business development, innovation, and strategic analysis, my career has been recently shaped by a strong commitment to transforming learning experiences for both consumers and corporations. At GoodHabitz, I played an instrumental role in advancing our mission to democratize education, successfully launching a suite of engaging online courses now utilized by hundreds of international companies. Previously, I spent almost six years with Udemy (UDMY), where I established and grew the Brazilian and Latin American markets from inception to over $30 million in annual revenue, contributing significantly to the company’s success leading up to its IPO. My professional background further includes experience as CEO of a Brazilian company and in executive roles within the payments industry, working with American Express and Visa across Brazil and the U.S.
Why do I coach?
After nearly three decades leading high-growth teams across corporate and startup environments, I chose to dedicate this chapter of my career to coaching because I believe deeply in the transformative power of leadership done right. Having built and scaled businesses across international markets, I’ve seen firsthand how effective leadership, cultural agility, and team alignment can unlock extraordinary results. My coaching approach is grounded in real-world experience — not theory — and is designed to support leaders navigating complexity, building diverse teams, and driving innovation. I coach because I know that the right support at the right time can elevate individuals, strengthen organizations, and create lasting impact.
Work Experience
Director
Goodhabitz
February 2022 - March 2024
Opened the first office of the company outside Europe. Led a team of 6 people mostly in sales, marketing and operational aspects.
Director
Udemy
May 2015 - September 2020
Responsible for scaling the Brazilian and Latam business @ Udemy
Director
Visa
September 2009 - December 2013
Managed the launch of new products (Visa Cargo, Visa Agro) and responsible for different aspects of Business and Corporate Cards features.
Manager
American Express
February 1999 - April 2009
Credit and Fraud Prevention, Risk Operations and Call Center team management.
Education
Thunderbird School of Global Management
MBA, International Management
2009 - 2010
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo (FGV EAESP)
Bachelor's degree, Business Administration
1991 - 1995
1 Review
Overall Rating
5.0
Sergio has helped Leland clients get into Northeastern University