Serena's Coaching Offerings

Leading with Confidence and Impact

Starting at $1,4004h+ of coaching

Leadership Development Start-to-Finish

Starting at $3,50010h+ of coaching

Leading with Confidence and Impact

Starting at $1,4004h+ of coaching

Leadership Development Start-to-Finish

Starting at $3,50010h+ of coaching

Serena also coaches for Business Operations & Strategy, Career Coaching, and Executive Coaching. View all.

Serena’s Leadership Coaching Qualifications

Coaches professionally

Experience level: Executive

40+ people coached for Leadership Coaching

Serena has helped clients get into these companies:

With 15+ years of experience leading teams and organizations at companies like Amazon, Audible, Accenture, and a Series B startup I’ve continuously refined my own leadership capabilities and helped others do the same. Whether you’re stepping into a new role or ready to lead with greater confidence and impact, I offer real-world insights and proven strategies to support your development. I’ve successfully coached leaders at all levels to build influence, strengthen executive presence, navigate complexity, and empower high-performing teams.

Serena can help with:

Emotional Intelligence

Problem Solving

Conflict Resolution

Change Management

Coaching and Mentoring

Time Management

Serena also coaches for Business Operations & Strategy, Career Coaching, and Executive Coaching. View all.

Why do I coach?

Throughout my career, what I found most fulfilling wasn’t just solving business problems and driving results—it was listening to people’s stories, helping them clarify their goals, and supporting them as they figured out how to get there. I also personally worked with a coach four years ago and experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal experiences inspired me to pursue coaching. It’s a way for me to blend my business acumen and leadership experience with a deep passion for helping others grow, both personally and professionally.

Work Experience

Executive & Career Coach

Serena Cheng Coaching

October 2024 - Present

I support leaders at pivotal moments of growth—stepping into expanded roles, navigating change, or strengthening their leadership impact. I draw on 15+ years of experience across Amazon and high-growth companies to help leaders bring clarity to complex situations, strengthen decision-making, and lead with greater confidence and effectiveness.

Head of Operations

Incredible Health

April 2023 - July 2024

Hiring Manager

Led a 50+ person Operations organization, transforming from reactive, task-based execution into scalable, metrics-driven operations that enabled revenue growth and efficiency gains. Partnered with CEO and executive team of Series B startup to redesign marketplace operating models and performance systems to support scalable growth of two-sided healthcare career marketplace.

Senior Director, Customer Service Strategy & Operations

Amazon

April 2021 - April 2023

Hiring Manager

Transformed Customer Service at Audible from a cost center into a retention and revenue engine, increasing retention and driving incremental revenue. Owned strategic planning and operating cadence for a 300+ person global organization, aligning senior leadership on goals, priorities, and cross-functional execution.

Inventory Management & Supply Chain Team Lead

Amazon

July 2019 - April 2021

Hiring Manager

Owned inventory strategy across household, personal care, beauty, and paper categories spanning 60+ fulfillment centers and 100+ suppliers, supporting millions of weekly customer orders. Increased in-stock rates during COVID demand volatility through forecasting, sourcing, and replenishment redesign. Delivered annual savings and working capital improvements through inventory optimization and disposal reduction.

Senior Inventory & Supply Chain Manager

Amazon

April 2018 - July 2019

Owned inventory and supply chain performance for paper and household categories, exceeding service level targets and improving supplier reliability. Increased supplier on-time delivery through redesign of inbound logistics and transportation workflows.

Senior Vendor Manager

Amazon

July 2015 - March 2018

Hiring Manager

Owned P&L and category strategy for consumables businesses, driving revenue growth and margin expansion through pricing, assortment, merchandising, and promotions optimization. Improved category profitability by renegotiating supplier cost structures and partnership terms, including a reduction in product and transportation costs with major grocery distributor.

Strategy Consultant

Accenture

August 2013 - July 2015

Hiring Manager

Select Experiences: Supported a national wireless carrier in optimizing product assortment and merchandising across 240 stores, contributing to revenue growth. Developed financial models and business cases to identify and prioritize margin and cost optimization opportunities for consumer goods clients.

Manager

Morgan Stanley

June 2007 - June 2011

Developed strategy for a new business unit focused on environmental and social impact investing. Built and launched an enterprise nonprofit consulting program, training 150 employees to deliver advisory support to 35 nonprofit organizations.

Education

The Wharton School (UPenn)

Master of Business Administration - MBA

Activities and societies: NYC Restaurant Industry Trek Co-Founder and Leader; Leadership Development Coaching Program; Consulting Club; Community Consultants

Wellesley College

B.A., Economics, Psychology

Activities and societies: Circle K