Serena Cheng
5.0
(17)
Strategic Operations Leader in Tech & Retail | Ex-Amazon | Wharton MBA
1,035 min coached
40 followers
Studied at The Wharton School (UPenn)
Works at Serena Cheng Coaching
Available Monday at 7:30 PM UTC
Questions? Start chatting with this coach before you get started.
Serena's Coaching Offerings
Custom hourly · $350/hr
Get help with AI Automation, AI Fundamentals, and .
Serena also coaches for Business Operations & Strategy, Career Coaching, and Leadership Coaching. View all.
Serena’s Executive Coaching Qualifications
Coaches professionally
Experience level: Executive
20+ people coached for Executive Coaching
With 15+ years of experience leading teams and organizations at companies like Amazon, Audible, Accenture, and a Series B startup I’ve continuously refined my own leadership capabilities and helped others do the same. Whether you’re stepping into a new role, ready to take your leadership to the next level, or want to lead with greater confidence and impact, I offer real-world insights and proven strategies to support your growth. I’ve successfully coached executives to cut through the noise and prioritize what matters, navigate complexity, strengthen executive presence, and build high-performing teams.
Serena can help with:
AI Automation
AI Fundamentals
AI Strategy
Board Relations
Communication Skills
Decision Making
Leadership Development
Strategic Planning
Strategy
Succession Planning
Team Management
Serena also coaches for Business Operations & Strategy, Career Coaching, and Leadership Coaching. View all.
About Serena
Serena supports leaders at pivotal moments of growth--stepping into expanded roles, navigating change, or strengthening their leadership impact. She brings 15+ years of experience helping businesses and people grow. Serena has scaled e-commerce, retail, and consumer businesses at Amazon, Audible, and high-growth companies. She has led cross-functional teams across operations, vendor management, inventory management, supply chain, and customer experience. Serena draws on her operating and people leadership experience to help leaders strengthen their leadership presence and navigate career and organizational growth. Serena holds a BA from Wellesley College, an MBA from Wharton and is a UC Berkeley Certified Executive Coach.
Why do I coach?
Throughout my career, what I found most fulfilling wasn’t just solving business problems and driving results—it was listening to people’s stories, helping them clarify their goals, and supporting them as they figured out how to get there. I also personally worked with a coach four years ago and experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal experiences inspired me to pursue coaching. It’s a way for me to blend my business acumen and leadership experience with a deep passion for helping others grow, both personally and professionally.
Work Experience
Executive & Career Coach
Serena Cheng Coaching
October 2024 - Present
I support leaders at pivotal moments of growth—stepping into expanded roles, navigating change, or strengthening their leadership impact. I draw on 15+ years of experience across Amazon, Audible, and high-growth companies to help leaders bring clarity to complex situations, strengthen decision-making, and lead with greater confidence and effectiveness.
Head of Operations
Incredible Health
April 2023 - July 2024
Hiring Manager
Partnered with CEO and executive team to operationalize strategy across a two-sided healthcare career marketplace, designing scalable operating models, KPIs, and workflows to drive revenue and profitability. Led end-to-end transformation of a 50+ person Operations organization, shifting from reactive, task-based execution to structured, metrics-driven operations contributing to XX% revenue growth. Delivered XX% efficiency gains through process re-engineering and AI/ML-enabled automation, unlocking capacity for higher-value, revenue-generating activities.
Senior Director, Customer Service Strategy & Operations
Amazon
April 2021 - April 2023
Hiring Manager
Transformed Customer Service into a revenue-generating function, leading a global initiative that increased customer retention from X% to X% and generated $XXM in revenue. Directed strategic planning for a 300+ person global organization, partnering with senior leadership to set organization-wide goals, prioritize initiatives, and drive cross-functional execution.
Inventory Management & Supply Chain Team Lead
Amazon
July 2019 - April 2021
Hiring Manager
Directed inventory strategy and execution for household, baby, personal care, and beauty categories across 60+ fulfillment centers and 100+ suppliers to support millions of weekly customer orders, managing forecasting, sourcing, and vendor performance to optimize in-stock, inventory health, and service levels. Led a team of 5 and improved in-stock rates by XX% during COVID-driven demand volatility by redesigning forecasting, sourcing strategies, and supplier processes. Delivered $XXM in annual cost savings by reducing inventory disposals due to expiration, damage, and capacity constraints, and implementing organization-wide controls, metrics, and system guardrails.
Senior Inventory & Supply Chain Manager
Amazon
April 2018 - July 2019
Owned inventory strategy and execution for paper and household categories, exceeding customer in-stock targets by X% through improved sourcing, vendor performance, and inbound process reliability. Improved vendor on-time delivery by XX% by improving warehouse inbound, receiving, and transportation carrier reliability.
Senior Vendor Manager
Amazon
July 2015 - March 2018
Hiring Manager
Owned P&L and supplier partnerships across beverages, baby, household, personal care, and pet categories, driving XXX% revenue growth and XX% margin expansion through assortment strategy, pricing, vendor negotiations, and operational execution. Led a team of 3 to execute category strategy and strengthen supplier partnerships.
Strategy Consultant
Accenture
August 2013 - July 2015
Hiring Manager
Select Experiences: National Wireless Retailer: Optimized product assortment and merchandising strategies across 240 stores, contributing to XX% revenue growth. CPG Food Company: Built financial models to identify and prioritize cost-saving opportunities.
Manager
Morgan Stanley
June 2007 - June 2011
Developed strategy for a new business unit serving environmental and social impact clients and investors. Launched an enterprise non-profit consulting program, recruiting and training 150 high-potential employees delivering strategic advisory to 35 non-profit organizations. Executed leadership development programs for senior leaders and high-potential employees
Education
The Wharton School (UPenn)
Master of Business Administration - MBA
Activities and societies: NYC Restaurant Industry Trek Co-Founder and Leader; Leadership Development Coaching Program; Consulting Club; Community Consultants
Wellesley College
B.A., Economics, Psychology
Activities and societies: Circle K
17 Reviews
Overall Rating
5.0
Knowledge
5.0
Value
5.0
Responsiveness
5.0
Supportiveness
5.0