Serena C.
5.0
(13)
Leadership & Executive Coach | Ex-Amazon Leader | Wharton MBA
Studied at The Wharton School (UPenn)
Works at Serena Cheng Coaching
Hiring Manager
Available Tuesday at 6:30 PM UTC
Usually responds within 2 hours
Questions? Start chatting with this coach before you get started.
Serena's Coaching Offerings
Executive Coaching — Getting Started Package
Executive coaching for high-impact leadership
Starting at $1,8955h+ of coaching
Complete 6 Month Executive Coaching Engagement (360 Analysis Included)
Complete 6 month executive coaching engagement with a top executive coach
$10,00030h–40h of coaching
Custom hourly · $379/hr
Get help with Decision Making, Strategy, and .
Serena also coaches for Leadership Coaching, Business Operations & Strategy, and Career Coaching. View all.
Serena’s Executive Coaching Qualifications
Coaches professionally
Experience level: Executive
20+ people coached for Executive Coaching
Serena has helped clients get into these companies:
With nearly two decades of experience leading teams and organizations at companies like Amazon, Audible, Accenture, and a Series B startup I’ve continuously refined my own leadership capabilities and helped others do the same. Whether you’re stepping into a new role, ready to take your leadership to the next level, or want to lead with greater confidence and impact, I offer real-world insights and proven strategies to support your growth. I’ve successfully coached executives to cut through the noise and prioritize what matters, navigate complexity, strengthen executive presence, and build high-performing teams.
Serena can help with:
Decision Making
Strategy
Communication Skills
Strategic Planning
Team Management
Leadership Development
Serena also coaches for Leadership Coaching, Business Operations & Strategy, and Career Coaching. View all.
About Serena
Serena partners with executives and emerging leaders to break through internal barriers and lead boldly in their careers and lives. Whether you're building a business, navigating a career change, or rethinking what success means to you, I partner with you to move beyond uncertainty and self-doubt so you can step into your full potential. Together, we'll clarify your goals, break through what's holding you back, and take purposeful steps forward. Serena brings nearly two decades of experience as a strategic operations leader across tech, retail, consumer goods, and consulting. She has led organizations and teams at large companies such as Amazon, Audible and Accenture, and also high-growth startups, focusing on operations, vendor management, supply chain, and customer experience. Serena holds a BA from Wellesley College, an MBA from Wharton and is a UC Berkeley Certified Executive Coach. She lives in the San Francisco Bay Area with her husband and two daughters.
Why do I coach?
Throughout my career, what I found most fulfilling wasn’t just solving business problems and driving results—it was listening to people’s stories, helping them clarify their goals, and supporting them as they figured out how to get there. I also personally worked with a coach four years ago and experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal experiences inspired me to pursue coaching. It’s a way for me to blend my business acumen and leadership experience with a deep passion for helping others grow, both personally and professionally.
Work Experience
Leadership & Executive Coach
Serena Cheng Coaching
October 2024 - Present
I help executives and emerging leaders break through internal barriers and lead boldly in their careers and lives. Whether you're building a business, navigating a career change, or rethinking what success means to you, I partner with you to move beyond uncertainty, self-doubt, and limiting narratives so you can step into your full potential. Together, we'll clarify your goals, break through what's holding you back, and take purposeful steps forward.
Head of Operations
Incredible Health
April 2023 - July 2024
Hiring Manager
Executive leadership team for Series B healthcare career marketplace, valued at $1.65B. Directed strategy and execution of Operations teams (50+ team members) that supported overall marketplace growth. Increased Operations team efficiency by launching automation and tooling improvements with Product and Engineering
Senior Director
Amazon
April 2021 - April 2023
Hiring Manager
Senior leadership team for global Audible Customer Care organization. Led strategic planning for Customer Care to direct team objectives and align cross-functional teams. Spearheaded Customer Care's transformation from a cost center to a value-generating function aligned with Audible's business goals. Launched and scaled a new customer service program that improved customer retention and engagement.
Inventory Management & Supply Chain Team Lead
Amazon
July 2019 - April 2021
Hiring Manager
Built and led a team of Inventory Managers to optimize inventory across AmazonFresh & Prime Now fulfillment center network and supplier partners to meet customer demand, maximize product availability, and minimize excess inventory in a capacity-constrained environment. Improved in-stock rates during Covid-19 demand surges and supplier constraints through forecasting strategy, vendor negotiations, and sourcing channel optimizations. Sponsored business-wide, cross-functional task force to reduce fulfillment center disposals due to expiration, damage, and capacity issues and deliver cost savings.
Senior Inventory & Supply Chain Manager
Amazon
April 2018 - July 2019
Directed inventory management for Paper and Household categories and delivered sustained improvements through sourcing channel strategy and vendor performance. Led business-wide, cross-functional task force and improved vendor on-time delivery at nationwide fulfillment centers.
Senior Vendor Manager
Amazon
July 2015 - March 2018
Hiring Manager
Managed Household, Baby, Beverages, and Pet categories P&L and delivered revenue and margin growth through product assortment, pricing strategy, distribution strategy, and vendor negotiations. Oversaw Prime Now's largest grocery business partner and negotiated product & transportation cost reductions.
Strategy Consultant
Accenture
August 2013 - July 2015
Hiring Manager
Select Experiences: National Wireless Retailer: Directed product assortment and store merchandising optimizations contributing to revenue growth Fortune 100 Food Company: Created financial model to analyze cost reduction opportunities and help prioritize goals for executive team
Manager
Morgan Stanley
June 2007 - June 2011
Developed strategy for new business unit serving environmental and social impact clients and established business operations Headed annual nonprofit consulting program and recruitment, selection, and training of high-potential employees working with nonprofits Implemented leadership programs for senior executives and analysts/associates with personal assessments, feedback, and coaching
Education
The Wharton School (UPenn)
Master of Business Administration - MBA
Activities and societies: NYC Restaurant Industry Trek Co-Founder and Leader; Leadership Development Coaching Program; Consulting Club; Community Consultants
Wellesley College
B.A., Economics, Psychology
Activities and societies: Circle K
13 Reviews
Overall Rating
5.0
Serena has helped clients get into these companies: