Serena C.
Studied at The Wharton School (UPenn)
Works at Serena Cheng Coaching
Available tomorrow at 7:30 PM UTC
Questions? Start chatting with this coach before you get started.
About Serena
Serena partners with women leaders and professionals to break through internal barriers and lead boldly in their careers and lives. Whether you're building a business, navigating a career change, or rethinking what success means to you, I partner with you to move beyond uncertainty and self-doubt so you can step into your full potential. Together, we'll clarify your goals, identify and overcome what's holding you back, explore fresh perspectives, and take bold steps forward. Before becoming a coach, Serena spent 18 years as a strategy and operations leader across tech, retail, consumer goods, and consulting. She led teams and organizations at companies including Amazon, Audible, Accenture, and high-growth startups, with a focus on operations, retail management, supply chain, and customer experience. Serena holds a BA from Wellesley College, an MBA from The Wharton School, and completed coach training through the Berkeley Executive Coaching Institute. She lives in the San Francisco Bay Area with her husband and two daughters.
Why do I coach?
Throughout my career, what I found most fulfilling wasn’t just solving problems and driving results—it was listening to people’s stories, helping them clarify their goals, and supporting them as they figured out how to get there. On my own growth journey, I experienced the transformative power of getting clear on what truly matters, breaking through limiting narratives, and giving myself permission to explore new possibilities. Those pivotal experiences inspired me to pursue coaching. It’s a way for me to blend my business acumen and leadership experience with a deep passion for helping others grow, both personally and professionally.
Work Experience
Leadership & Career Coach
Serena Cheng Coaching
October 2024 - Present
I help women leaders and professionals break through internal barriers and lead boldly in their careers and lives. Whether you're building a business, navigating a career change, or rethinking what success means to you, I partner with you to move beyond uncertainty, self-doubt, and limiting narratives so you can step into your full potential. Together, we'll clarify your goals, identify and overcome what's holding you back, explore fresh perspectives, and take bold steps forward.
Head of Operations
Incredible Health
April 2023 - July 2024
Hiring Manager
Executive leadership team for healthcare career marketplace (Series B startup with $1.65Bn valuation), reporting to CEO. Directed strategy and execution of Operations teams (50+ team members) that supported overall marketplace growth.
Senior Director
Amazon
April 2021 - April 2023
Hiring Manager
Senior leadership team for global Audible Customer Care organization. Led strategic planning for Customer Care to direct team objectives and align cross-functional teams. Directed and coached cross-functional teams to launch, optimize, and scale new customer service programs that deliver incremental revenue for Audible via increased member engagement & retention.
Inventory Management & Supply Chain Team Lead
Amazon
July 2019 - April 2021
Hiring Manager
Hired, trained, and coached team of Inventory Managers to optimize inventory across AmazonFresh & Prime Now fulfillment center network and supplier partners to meet customer demand, maximize product availability, and minimize excess inventory in a capacity-constrained environment. Advanced in-stock rate improvement during Covid-19 demand spike and supplier constraints through forecasting strategy, vendor negotiations, and sourcing channel optimizations. Sponsored business-wide, cross-functional task force to reduce fulfillment center disposals due to expiration, damage, and capacity issues and deliver cost savings.
Senior Inventory & Supply Chain Manager
Amazon
April 2018 - July 2019
Directed inventory management for Paper and Household categories and delivered sustained improvements through sourcing channel strategy and vendor performance. Led business-wide, cross-functional task force and improved vendor on-time delivery at nationwide fulfillment centers.
Senior Vendor Manager
Amazon
July 2015 - March 2018
Hiring Manager
Managed Household, Baby, Beverages, and Pet categories P&L and delivered revenue and margin growth through product assortment, pricing strategy, distribution strategy, and vendor negotiations. Oversaw Prime Now's largest grocery business partner and negotiated product & transportation cost reductions.
Strategy Consultant
Accenture
August 2013 - July 2015
Hiring Manager
Select Experiences: National Wireless Retailer: Directed product assortment and store merchandising optimizations contributing to revenue growth Fortune 100 Food Company: Created financial model to analyze cost reduction opportunities and help prioritize goals for executive team
Manager
Morgan Stanley
June 2007 - June 2011
Developed strategy for new business unit serving environmental and social impact clients and established business operations Headed annual nonprofit consulting program and recruitment, selection, and training of high-potential employees working with nonprofits Implemented leadership programs for senior executives and analysts/associates with personal assessments, feedback, and coaching
Education
The Wharton School (UPenn)
Master of Business Administration - MBA
Activities and societies: NYC Restaurant Industry Trek Co-Founder and Leader; Leadership Development Coaching Program; Consulting Club; Community Consultants
Wellesley College
B.A., Economics, Psychology
Activities and societies: Circle K