Sara C.

Sara C.

5.0

(10)

Tech Marketing VP | Ex-Amex, PMM & Brand Expert | Penn Alum

University of Pennsylvania Logo

Studied at University of Pennsylvania

American Express Logo

Hiring Manager at American Express

Available Tuesday at 1:00 AM UTC

Usually responds within 4 hours

Hours are somewhat flexible (including some weekend availability, with enough notice) - message me and we will work something out!

Questions? Start chatting with this coach before you get started.

Sara's Coaching Offerings

Custom hourly · $275/hr

Get help with Cover Letters, Market Research, and .

Sara’s Marketing Qualifications

Experience level: Vice President

60+ people coached for Marketing

I bring 12+ years of marketing leadership across best-in-class global brands like American Express and high velocity health tech start-ups, where I have built and motivated winning teams, designed and executed comprehensive marketing strategies, refreshed brands and value propositions, and developed lasting relationships along the way. My career has spanned different industries, organization sizes, GTM motions, and leadership functions, so whether you are interested in a career shift into marketing, looking to flex your marketing skills into a new domain, or need a consultative partner to work through positioning/brand/growth challenges, I have the firsthand experience (and expansive network) to support your journey. My superpower is bringing clarity to the chaos, and I pride myself on being an authentic storyteller and an empathetic mentor. As your coach, I bring these strengths + high-value frameworks and toolkits to accelerate you toward your goals.

Sara can help with:

Cover Letters

Market Research

Branding

Skill Building

Resume Review

Marketing Strategy

Content Creation

Promotion Strategy

Networking Strategy

Interview Prep

Digital Marketing

LinkedIn Review

Freelancing

View all of Sara’s categories

About Sara

Nice to meet you! I’m Sara – marketing executive, mission-driven mentor, Philly-dweller and new mom, with a passion for helping people hone their superpowers to chart the career path that best fits their goals. I pursued Marketing as a career path because I love the overlap between human psychology and business decision-making, and the same effective storytelling that helps you sell more products can help you craft your personal brand and narrative as you move through your career. There is no difference between “work” and “life” – there is just life! – so I am motivated to help you find your niche and land the role that matches YOUR definition of success. I am a quintessential ENFJ (for my fellow Myers-Briggs people) and love meeting new people, hearing their stories, and helping them shine. Looking forward to working together!

Why do I coach?

I've mentored, coached, and hired through my roles at American Express and in health tech startups for over a decade, and I'm keenly aware of how essential it is to clearly and authentically tell your story in order to land your dream role in a crowded market. In an AI-dominated world, everyone's stories start to sound generic and similar - which means a strong personal narrative and tailored-to-you application is more important than ever. I've benefited tremendously from the guidance of others throughout my career who helped me hone my "why", and my goal is to continue to pay it forward.

Work Experience

NeuroFlow Logo

VP of Marketing

NeuroFlow

October 2023 - Present

Hiring Manager

Lead team of 8 across product marketing, brand (B2B & B2C), content & corporate communications and demand generation for Series C mental health technology and analytics company serving health plans, health systems and provider groups, Federal Government programs, and patients.

NeuroFlow Logo

Senior Director of Product Marketing

NeuroFlow

January 2021 - October 2023

Hiring Manager

As first product marketing hire, created function from scratch and built out product marketing team, creating and evolving messaging, go-to-market strategy, product and feature launch process, and voice of the customer programs during a period of immense change in the B2B digital mental health space post-COVID.

American Express Logo

Senior Product Marketing Manager

American Express

February 2020 - January 2021

Hiring Manager

Business Development and Go-to-Market Strategy for Amex's internal digital innovation hub, Amex Digital Labs. Led global expansion of Amex Pay, Amex’s proprietary QR payments solution, and scoped technology pilot opportunities in exploratory spaces for Amex. Developed GTM strategy with a SaaS startup in the personal finance space, assessing market fit for our Amex audience.

American Express Logo

Senior Product Marketing Manager

American Express

May 2017 - February 2020

Hiring Manager

Digital Product Marketing & Strategy for Amex's marquee premium credit cards, the Platinum and Centurion ("Black") Cards. Launched mobile messaging servicing support feature in the Amex app for these customer bases, uniquely customizing the user experience to deliver the highest level of account servicing and travel/lifestyle support through a mix of automation and human servicing. Designed completely new Centurion digital experience for card product refresh.

American Express Logo

Card Marketing Strategy, Senior Analyst

American Express

December 2015 - May 2017

Led premium customer touchpoint strategy to optimize the relevance and effectiveness of marketing to the Platinum Card base.

Education

Universidad de Sevilla Logo

Universidad de Sevilla

Full Immersion Study Abroad Program

2012

University of Pennsylvania Logo

University of Pennsylvania

Behavioral Economics

2010 - 2014

Degree intertwined Economics, Philosophy, and Consumer Psychology/Marketing through the Wharton School

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5.0

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Sara C.

Sara C.

5.0

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