Sara C.
5.0
(10)
Studied at University of Pennsylvania
Hiring Manager at American Express
Available Tuesday at 1:00 AM UTC
Usually responds within 4 hours
Hours are somewhat flexible (including some weekend availability, with enough notice) - message me and we will work something out!
Questions? Start chatting with this coach before you get started.
About Sara
Nice to meet you! I’m Sara – marketing executive, mission-driven mentor, Philly-dweller and new mom, with a passion for helping people hone their superpowers to chart the career path that best fits their goals. I pursued Marketing as a career path because I love the overlap between human psychology and business decision-making, and the same effective storytelling that helps you sell more products can help you craft your personal brand and narrative as you move through your career. There is no difference between “work” and “life” – there is just life! – so I am motivated to help you find your niche and land the role that matches YOUR definition of success. I am a quintessential ENFJ (for my fellow Myers-Briggs people) and love meeting new people, hearing their stories, and helping them shine. Looking forward to working together!
Why do I coach?
I've mentored, coached, and hired through my roles at American Express and in health tech startups for over a decade, and I'm keenly aware of how essential it is to clearly and authentically tell your story in order to land your dream role in a crowded market. In an AI-dominated world, everyone's stories start to sound generic and similar - which means a strong personal narrative and tailored-to-you application is more important than ever. I've benefited tremendously from the guidance of others throughout my career who helped me hone my "why", and my goal is to continue to pay it forward.
Work Experience
VP of Marketing
NeuroFlow
October 2023 - Present
Hiring Manager
Lead team of 8 across product marketing, brand (B2B & B2C), content & corporate communications and demand generation for Series C mental health technology and analytics company serving health plans, health systems and provider groups, Federal Government programs, and patients.
Senior Director of Product Marketing
NeuroFlow
January 2021 - October 2023
Hiring Manager
As first product marketing hire, created function from scratch and built out product marketing team, creating and evolving messaging, go-to-market strategy, product and feature launch process, and voice of the customer programs during a period of immense change in the B2B digital mental health space post-COVID.
Senior Product Marketing Manager
American Express
February 2020 - January 2021
Hiring Manager
Business Development and Go-to-Market Strategy for Amex's internal digital innovation hub, Amex Digital Labs. Led global expansion of Amex Pay, Amex’s proprietary QR payments solution, and scoped technology pilot opportunities in exploratory spaces for Amex. Developed GTM strategy with a SaaS startup in the personal finance space, assessing market fit for our Amex audience.
Senior Product Marketing Manager
American Express
May 2017 - February 2020
Hiring Manager
Digital Product Marketing & Strategy for Amex's marquee premium credit cards, the Platinum and Centurion ("Black") Cards. Launched mobile messaging servicing support feature in the Amex app for these customer bases, uniquely customizing the user experience to deliver the highest level of account servicing and travel/lifestyle support through a mix of automation and human servicing. Designed completely new Centurion digital experience for card product refresh.
Card Marketing Strategy, Senior Analyst
American Express
December 2015 - May 2017
Led premium customer touchpoint strategy to optimize the relevance and effectiveness of marketing to the Platinum Card base.
Education
Universidad de Sevilla
Full Immersion Study Abroad Program
2012
University of Pennsylvania
Behavioral Economics
2010 - 2014
Degree intertwined Economics, Philosophy, and Consumer Psychology/Marketing through the Wharton School
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