Salman Jaberi
5.0
(15)
Studied at Emerson College
Works at Rave Scout Cookies
Successful clients at
Not currently taking new clients
About Salman
Salman Jaberi is an award-winning entrepreneur and cultural-experiential producer recognized for his visionary work at the intersection of storytelling, digital strategy, and community-centered innovation. As the founder of Rave Scout Cookies®, he leads a groundbreaking multimedia platform that amplifies marginalized voices and advances equity, safety, and harm reduction in the live music industry. His creative leadership has shaped campaigns and cultural programs for global brands including Dr. Jart+, KAYAK, True Colors United, and DGTL. A 2023 Forbes 30 Under 30: Music honoree and O-1 visa recipient for individuals of extraordinary ability, Salman currently holds EB1-A status—a recognition reserved for the top tier of creative professionals. His work bridges grassroots advocacy with strategic cultural production, earning praise from Resident Advisor as “a de facto spokesperson for community, mutual aid, and harm reduction in dance music.” He most recently served as a mentor and cultural strategist at Inholland University’s International Music Industry Lab, helping shape healthier and more equitable nightlife ecosystems worldwide.
Why do I coach?
I coach because I understand the emotional and professional journey of starting over in a new country—where ambition meets uncertainty, and support can make all the difference. As a foreign student turned entrepreneur, I navigated the journey from obtaining an OPT extension, transitioning to two O-1 visa to finally obtaining my EB1-A Permanent Residency—and I know how overwhelming it can be. Now, I help students and professionals turn their skills into lasting success in the U.S. Together, we’ll clarify your vision, strengthen your story, and map out real, achievable steps forward. Your dreams are valid. Your story matters. No vision is too big—and I’m here to help you make it tangible.
Work Experience
Cultural Apprentice & Mentor
International Music Industry Lab
August 2023 - Present
Appointed as a cultural programmer and mentor at Inholland University's International Music Industry Lab, where I lead inclusive curriculum design and championed innovation within an urban living lab model shaping the future of the global music industry. I Provide strategic mentorship to students and emerging professionals, guiding research and solutions around equity in live music spaces—demonstrating thought leadership in advancing diversity and inclusion across the industry.
Culture Marketing & Creative Strategist
DGTL Music Festival
August 2021 - April 2024
In my role leading safety innovation for a global festival brand, I developed and executed a data-driven event safety strategy that boosted ROI by 32%. I integrated a multimedia campaign and volunteer training program aligned with marketing objectives, driving user engagement and brand trust. The program is now embedded across all global event locations. I also led a 500+ person volunteer team per event, reducing safety incidents by 42% through cross-functional coordination and a user-centered approach to risk management—scaling our safety model internationally.
Creative Strategist
Bossa Nova Civic Club
January 2020 - May 2021
In my role at Bossa Nova Civic Club, I drove digital marketing efforts that garnered over 100,000 views and 20,000+ engagements across campaigns. I executed go-to-market strategies for new digital products and livestream events, resulting in a 70% increase in user engagement. I also launched a high-performing email marketing program, achieving open rates of 80% and click-through rates of 68%, helping to sustain brand loyalty during the COVID-19 shutdown.
CEO
Rave Scout Cookies
November 2019 - Present
As the founder and CEO of Rave Scout Cookies®, I lead a platform dedicated to equity, harm reduction, and innovation in the live music industry. Recognized by Forbes 30 Under 30 in Music for our social impact, I’ve built a company that uplifts marginalized talent, redefines safety standards in the live music industry, and integrates emerging tech to drive systemic change. I oversee strategy, creative direction, and cross-sector partnerships that center community, culture, and access.
Marketing Director
Mom's Standard
February 2019 - December 2019
At Moms Standard, I led a full-scale brand refresh that boosted revenue by 75% through a mix of strategic storytelling, influencer collaborations, and performance marketing. My work significantly improved product visibility—by 52%—through targeted social media campaigns, positioning the company as a more competitive and culturally relevant brand in the wellness space.
Creative Strategist
VISCERAL
September 2017 - April 2020
At VISCERAL, I spearheaded community-focused event marketing strategies that increased attendance by 76% while reducing production costs by 35%. I cultivated partnerships with over 40 artists and organizations, curating interdisciplinary programs that blended nightlife, art, and activism. This role strengthened my ability to design scalable campaigns grounded in equity, creativity, and impact.
Marketing Associate
KAYAK
August 2017 - December 2018
As a Marketing Associate at KAYAK from August 2017 to December 2018, I supported the execution of cross-functional digital marketing campaigns that led to a 39% increase in site traffic and a 22% boost in brand visibility. I crafted press releases and media kits that secured national media coverage, enhancing the company’s public presence. Additionally, I managed the social media content strategy and calendar, resulting in a 40% growth in followers and deeper audience engagement—experience that continues to inform my consulting work in digital strategy and brand development.
Salman was also given offers to work at
Six Flags
Dr.Jart+
DICE
Education
MIT Sloan
Course, MIT Sloan Digital Business Strategy: Harnessing Our Digital Future
2025 - 2025
Through this MIT Sloan program, I’m sharpening my ability to navigate digital disruption and apply strategic innovation to real-world business models. As the founder of Rave Scout LLC, I’m using this coursework to reimagine how emerging technologies—like AI, digital platforms, and ecosystems thinking—can transform the live music industry. My focus is on building resilient, community-driven infrastructure that empowers artists, enhances audience engagement, and drives sustainable growth. This learning directly informs my coaching approach, where I help creatives and entrepreneurs align purpose with strategy in a rapidly evolving digital landscape.
Emerson College
Bachelors Degree of Science, Marketing Communications
2015 - 2018
I earned my B.S. in Marketing Communications from Emerson College with a 3.2 GPA, where I built a strong foundation in brand strategy, digital marketing, and cross-cultural communication. During my time as a student, I worked as a Marketing Coordinator at KAYAK. After graduation, I served as the Marketing Director for a startup during my OPT extension, where I led growth strategy, brand development, and go-to-market initiatives. These experiences directly contributed to my successful O-1 visa approval, recognizing my exceptional ability in marketing and communications within the U.S.
Regents University London
Bachelor of Science Degree, Psychology
2009 - 2013
I earned my first Bachelor of Science degree in Psychology and Media from Regent’s University London, where I developed a deep understanding of human behavior, communication theory, and media influence. The international academic environment broadened my cultural perspective and laid the interdisciplinary foundation that continues to inform my work in marketing and storytelling today.
15 Reviews
Overall Rating
5.0
Salman has helped clients get into these companies: