Roy Hage
5.0
(4)
Studied at Stanford Graduate School of Business
Worked at Uber
Successful clients at
Not currently taking new clients
Work Experience
Product Management Action Leadership Program
Uber
January 2023 - March 2023
ā¢ Gained invaluable experience, delving into the intricacies of technical product management and absorbing insights from accomplished PMs-turned-CEOs. This in-depth, in-quarter experience significantly enhanced my understanding of real product development, fostering a solid foundation in innovative problem-solving and strategic thinking.
Director, Product Marketing and Strategy
World of Wonder
July 2022 - March 2023
ā¢ Resourceful Digital Marketer: Developed and executed a scrappy, budget-conscious digital marketing strategy, leveraging in-house resources to double web CVR. Produced impactful marketing assets for Emmy-award winning Drag Race seasons, including RuPaul commercials, driving major stakeholder investment and a key Vegas partnership. ā¢ 360Ā° Marketing Specialist: Engineered national marketing events for Drag Race Season 15ās launch, attracting hundreds of thousands of participants, and established a blueprint for nationwide viewing parties. Executed all facets, including video & POS asset creation, talent engagement, and distributor training, setting a new standard for the brand. ā¢ Sales Growth Architect: Achieved 8-fold increase in retail partnerships in record time, guiding team of industry experts. Showcased adeptness in understanding client needs & leading nuanced negotiations across diverse markets. ā¢ Strategic Roadmap Builder: Crafted lasting strategic blueprint that guided product development, R&D, and market projections for subsequent seasons. Pioneered marketing and activation frameworks, instrumental in the launch of three new SKUs and the continued success of Drag Race Season 16 and beyond.
Product Marketing, Action Leadership Program
Kraft Heinz
April 2022 - June 2022
ā¢ Gained practical insights in a marketing-focused experiential learning co-op/project at a renowned legacy corporation. This venture provided a deep dive into strategic marketing initiatives, enriching my skill set through mentorship from leading marketing experts and offering the opportunity to contribute to meaningful marketing solutions.
Product Marketing Manager
World of Wonder
March 2022 - July 2022
ā¢ Strategic Pivot & Financial Modeling Guru: Identified and rectified a pivotal flaw in the GTM strategy, advancing the transition from D2C to retail by a year. Conducted rigorous due diligence and orchestrated business plan revamp, leading to the successful launch of 6 SKUs in key markets and a 10x increase in GPM in one quarter. Promoted.
Strategy and Innovation Consultant
Self Employed
May 2016 - Present
SELECT CROSS-SECTORAL EXPERIENCE Heartbeat Opera (2025āPresent) Interim Director of Marketing ā¢ Overseeing marketing strategy and patron loyalty efforts during Heartbeatās milestone 11th anniversary season. ā¢ Leading audience growth, retention, and experiential campaigns tied to its acclaimed drag opera series, while aligning with core brand values post-Williamstown Theatre Festival. Ideation Productions (2024āPresent) Innovation Consultant ā¢ Transformed a passion project running in the red into a cost-neutral digital archive model using design thinking. ā¢ Developed a long-term strategy to scale and preserve creative works through a best-in-class virtual museum (launching Fall 2025), entirely designed and directed by me. Complete Vocal Institute (2024āPresent) US Market Expansion Strategist ā¢ Guiding CVIās entry into the American vocal training market. ā¢ Designed social media playbook and go-to-market strategy grounded in vocal science accessibility and high-conversion digital engagement. Uber, Inc. (2023) Product Management Action Leadership Program ā¢ Facial Recognition Inclusivity: Worked with Accessibility Team to enhance onboarding process, focusing on accommodating the needs of transgender community members. ā¢ Credentialing Initiative: Conducted in-depth user research to improve accessibility for visually impaired users; spearheaded credentialing initiative for service animals, streamlining user experience for passengers with disabilities. City of El Paso, TX (2023) Design Leader ā¢ Innovation Catalyst: Spearheaded the strategy and innovation team, mentoring the city's CIO through a transformative design thinking journey. Orchestrated social mobility initiatives via upskilling programs and inclusive educational pathways, enabling the team to autonomously drive future innovations. PAC-12 CONFERENCE (2022) MBA Marketing Data Strategist ā¢ Insightful Market Forecasting: Played a pivotal role in a project team utilizing Python and R to analyze the PAC-12 Conference's vulnerabilities. Our insights were crucial in guiding the conference through network negotiations, where I actively contributed to data analysis and formulated key strategic recommendations. KRAFT HEINZ (2022) Product Marketing Action Learning Program ā¢ Leveraged advanced data analytics to identify a high-potential, untapped market segment, catalyzing a complete brand overhaul. Orchestrated the rollout of new branding and marketing collateral. Achieved record sales numbers and anticipate exponential market share capture in the newly identified segment upon the full deployment of these groundbreaking initiatives. ADMIT.ME ACCESS (2021ā2022) VP of Strategy | Chairman ā¢ Designed and launched scale strategy (Access Plus): recognized pain points for consumers, identified strategic partnership opportunities, and created scalable resource catalogue. Sold to Magoosh in 2022. Innovation Consulting, Data Analysis and +14 skills
GRAMMY-Nominated Opera Singer
Roy Hage
May 2010 - Present
ā¢ Pioneering Lebanese Tenor: Achieved historic GRAMMYĀ® nominations and propelled Lebanese operatic artistry onto the world stage, securing over $1MM funding for arts advancement. ā¢ Versatile Performing Artist: Commanded 70+ distinct leading roles internationally, earning a reputation for exceptional adaptability and leadership in the operatic domain. ā¢ Market Research Innovator: Utilized both quantitative and qualitative analysis to strategically expand audience reach and foster sustainable growth within the operatic sector. ā¢ Executive-Level Leadership: Led diverse teams ranging from 12 to 250+ members, supported by stage directors, conductors, and composers of historic importance. Demonstrated executive presence in all interactions. ā¢ Marketing and Brand Architect: Managed all aspects of career growth, from social media marketing to negotiations and show production. Built a career based on repeat business and continue to perform yearly. ā¢ Consistent Track Record of Artist Liaison: Excelled as an Artist Liaison for ultra-high-net-worth donors, fostering relationships with total giving exceeding $5 MM+ at the Santa Fe Opera, $1 MM+ at Academy of Vocal Arts over three years, and $250,000 for the Quality-of-Life Fund (Aspen) in one evening.
Education
Stanford Graduate School of Business
2023 Design Leader ("d.leader"), Engineering
2023 - 2023
ā¢ Chosen as only MBA for elite cohort of Design Leaders, a privilege typically reserved Stanford Engineers, my selection underscored a demonstrated record of excellence in human-centered design and data-driven interdisciplinary leadership while at Stanford.
Stanford Graduate School of Business
Master of Business Administration - MBA, Business Administration and Management, General
2021 - 2024
Activities and societies: GSB Pride; Arts, Media, and Entertainment Club; Middle East North Africa (MENA) Club; GSB Product Club; GSB Entrepreneurship Club; Consumer & Retail Club; GSB Admissions Ambassador; GSB Show.
4 Reviews
Overall Rating
5.0
Roy has helped clients get into these companies: