Brand Strategy

I help executives, entrepreneurs, and leadership teams bridge the gap between brand identity and company culture, ensuring that their mission, values, and messaging don’t just exist on paper but are lived out in every aspect of the business. My work goes beyond marketing—I help businesses: ✔ Align leadership, messaging, and internal culture so that employees and stakeholders embody the brand every day. ✔ Define and refine their brand strategy to ensure it is reflected in operations, communications, and customer experiences. ✔ Develop strong executive messaging and internal storytelling that fosters team engagement and brand advocacy. ✔ Navigate brand evolution and repositioning without losing sight of core values or alienating their audience. I bring years of experience in brand messaging, storytelling, and leadership consulting to help organizations not just talk about who they are—but actually live it. Brand Strategy & Voice Development, Organizational & Culture Alignment and +3 skills

Product Licensing & Marketing Consultant

Head of Editorial

Guiding a legacy brand to a modern, unified voice. Partnered with senior leadership to establish a unified brand voice across all CBS marketing and communications platforms. Conducted internal research and developed a messaging framework that improved audience alignment and reduced inconsistencies. Led a strategic initiative to retell CBS’s brand story in preparation for its 100th anniversary, diving into archives to define a narrative that honored the past while positioning the brand for the future. Advised executive teams on brand positioning, voice, and engagement, ensuring internal culture supported external messaging. Social Media Marketing, Marketing Strategy and +7 skills

ACD Copywriter, Strategy

Helping small and mid-sized businesses establish a strong brand foundation. Created comprehensive brand voice guidelines for medical facilities, financial institutions, and other clients. Developed executive-level presentations for stakeholders, aligning leadership messaging with brand goals. Presented creative strategy and brand positioning recommendations to clients, pushing them toward long-term brand success.

Sr. Copy Editor & Brand Evolution Specialist

Shaping a brand evolution to capture a new audience. Helped shift brand perception from a men’s-only retailer to a broader lifestyle brand appealing to female consumers. Developed compelling product narratives and branding strategies for new apparel and lifestyle lines. Rebuilt and led the copywriting team after a restructuring, fostering a culture that mirrored the brand’s relaxed, aspirational tone. Worked closely with creative leadership to align messaging, design, and merchandising with the new brand strategy. Shaping a brand evolution to capture a new audience. Helped shift brand perception from a men’s-only retailer to a broader lifestyle brand appealing to female consumers. Developed compelling product narratives and branding strategies for new apparel and lifestyle lines. Rebuilt and led the copywriting team after a restructuring, fostering a culture that mirrored the brand’s relaxed, aspirational tone. Worked closely with creative leadership to align messaging, design, and merchandising with the new brand strategy. Skills: Social Media Marketing · Branded Content Development · Digital Strategy · Interactive Marketing · Web Content Writing · Branding · Content Marketing · Search Engine Optimization (SEO) · Brand Development

Sr. Copywriter & Brand Voice Strategist

Transforming a niche brand into a global competitor. Defined and implemented a new brand voice that balanced the company’s legacy with its mainstream expansion strategy. Conducted in-depth consumer behavior analysis and competitive research to identify white space in the beauty industry. Led the brand’s first major video campaign, producing high-impact product and brand videos. Partnered with leadership on B2B messaging, helping the company secure key retail and distribution partnerships. Transforming a niche brand into a global competitor. Defined and implemented a new brand voice that balanced the company’s legacy with its mainstream expansion strategy. Conducted in-depth consumer behavior analysis and competitive research to identify white space in the beauty industry. Led the brand’s first major video campaign, producing high-impact product and brand videos. Partnered with leadership on B2B messaging, helping the company secure key retail and distribution partnerships. Skills: Social Media Marketing · Digital Copywriting · brand voice · Marketing Strategy · Sales Presentations · Branded Content Development · Marketing Copy · Digital Strategy · Interactive Marketing · Web Content Writing · Branding · Content Marketing · SEO Copywriting · Search Engine Optimization (SEO) · Brand Development