Niina A.

Niina A.

Helping early career product managers | 7+ years in 0-1 product mangement

Northwestern University Logo

Studied at Northwestern University

Otis Logo

Works at Otis

Available Friday at 5:00 PM UTC

Questions? Start chatting with this coach before you get started.

Niina's Coaching Offerings

Pay as you go

Get help with Skill Building, LinkedIn Review, and .

Niina’s Product Management Qualifications

Experience level: VP of Product

I transitioned into product after finishing a dual masters program at Northwestern, where I received an MBA and MS in Design Innovation. Since then I’ve worked across startups, venture studios, and corporate innovation teams. I’ve helped launch new products at places like IKEA and Citi, led a team of engineers as a senior PM at Ordergroove, and now lead product at Otis, a pet health startup I joined as a founding team member. I also started my own company from idea to prototype to launch and raised a friends and family round to bring it to life. I work best with people who are figuring out how to break into product or grow in the role once they are in it. I’ve helped founders, career switchers, and first-time PMs get clear on their story, land offers, and feel more confident leading teams and building products.

Niina can help with:

Skill Building

LinkedIn Review

Execution

Resume Review

Networking Strategy

Strategy & Vision

Salary Negotiation

Behavioral Interview Prep

View all of Niina’s categories

About Niina

I'm a product-focused builder with experience working in venture studios, startups, and corporate innovation teams. I'm currently Head of Product at Otis, a pet health startup. I leveraged business school to transition into product roles, focusing specifically on the 0-1 stage. I self-studied for the GMAT in 2 months, and was accepted to my top choice, the MMM program at Kellogg. There, I was selected as an FC Austin Scholar and received a full ride to cover tuition costs. I love getting to share more about my non-traditional journey to business school (since it was never part of the plan for me) and about how to understand and navigate the world of startups, venture studios, product management, and design thinking.

Why do I coach?

I coach because I know what it feels like to be unsure if a path is meant for you. I didn’t take the traditional route into product or business school and for a while I wasn’t sure I belonged in either. But I figured it out by asking questions, testing things out, and learning to trust what I bring to the table. Coaching is a chance to pass that on. I like working with people who are curious, motivated, and just need some direction or perspective to move forward. Whether you're exploring product roles or thinking about an MBA, I’m happy to help you find your way through it.

Work Experience

Otis Logo

Founding Team, Head of Product

Otis

December 2023 - Present

Ordergroove Logo

Senior Product Manager

Ordergroove

December 2022 - December 2023

Maven Curation Logo

Founder and CEO

Maven Curation

April 2021 - December 2022

Building tools for music creators.

Co-Created Logo

Entrepreneur in Residence

Co-Created

July 2020 - December 2021

Partnered with corporate innovation teams to explore 0-1 ventures, while working on my own startup ideas.

Human Ventures Logo

Product Manager

Human Ventures

March 2020 - July 2020

Integral Ad Science Logo

Technical Product Manager

Integral Ad Science

June 2019 - December 2019

Novus Partners Logo

Analytics Associate

Novus Partners

September 2017 - June 2018

J.P. Morgan & Co. Logo

Sales Trader

J.P. Morgan & Co.

June 2014 - September 2017

Foreign Exchange Corporate Derivatives

Education

Northwestern University Logo

Northwestern University

MBA + MS Design Innovation

2018 - 2020

F.C. Austin Scholar: Recipient of Kellogg’s highest merit-based scholarship, awarded to 20 students per year for academic excellence, demonstrated leadership, and community impact Kellogg Impact Award: One of two recipients from the class of 2020, which honors graduating students who have gone above and beyond to make a lasting impact on the Kellogg community. Kellogg Distinguished Dean's Service Award: Honors graduating students who have made an extraordinary contribution to Kellogg through their involvement and leadership in student activities both inside and outside the classroom.

Brown University Logo

Brown University

BS, Businsess Economics

2010 - 2014

Niina A.

Niina A.

Sign in
Free events