Over the last decade at AWS and Google, I have had the opportunity to build and scale Sales Operations frameworks within some of the world’s most complex environments. From managing billions in revenue targets to designing territory and quota systems for thousands of sellers, I have seen firsthand how a precise GTM strategy serves as the backbone of a high-performing organization. My experience isn't just in the high-level theory of segmentation or capacity modeling; it is rooted in the practical reality of leading large-scale change management and ensuring that strategic mechanisms translate into measurable revenue growth. As a coach, my focus is on distilling these high-stakes lessons into actionable frameworks for your own professional journey. I believe that mastering the nuances of Sales Ops, from the technicalities of incentive funding to the art of strategic influence, is what enables a professional to move from a tactical role to a strategic leadership position. Having navigated these challenges within the industry's most sophisticated tech ecosystems, I am dedicated to providing the technical depth and strategic perspective necessary to help you navigate your own complex organizational landscapes with confidence and impact.