Application Strategy and Positioning 101

Application Strategy and Positioning 101

Offered by Marie E.

Senior PM @ ButcherBox | 10x Your Chances of Interviews and Offers

Tufts University Logo

Studied at Tufts University

ButcherBox Logo

Works at ButcherBox

Package Description:

Unlock your potential in product management with the "Application Strategy and Positioning 101" coaching plan. This personalized program is designed to elevate your application game, ensuring you stand out in a competitive market and significantly increase your chances of landing interviews and offers. With my extensive experience as a Senior Product Manager at ButcherBox, where I've led strategy across multiple verticals and served on numerous hiring committees, I know what it takes to capture the attention of hiring managers. My clients have achieved an impressive application-to-offer rate of 17.6%, far surpassing the national average. Together, we'll craft a compelling narrative that highlights your strengths and positions you as a top candidate. Here's how we'll work together: 1. **Framework Development**: We'll start by building a solid foundation with frameworks that articulate your unique value proposition and align with the roles you're targeting. 2. **LinkedIn and Resume Review**: I'll provide detailed feedback to optimize your LinkedIn profile and resume, ensuring they reflect your skills and achievements in a way that resonates with recruiters. 3. **Impact Extraction Workshop**: We'll run a comprehensive workshop to maximize the impact and wow factor of your resume. . Throughout our sessions, I'll offer insights from my own career journey and provide actionable feedback to refine your application materials. This plan is flexible and will be tailored to your specific needs and timeline, ensuring you make the most of every opportunity. Let's work together to transform your application strategy and position you for success in the product management field. Your dream role is within reach—let's make it happen.


What you'll get from this package

Job-fit evaluation framework to assess whether a role is really right for you

Resume impact extraction workshop to make sure recruiters see the right metric at a glance

3 resume revisions tailored for different role/company types

Written strategy doc to summarize your narrative positioning and next steps on where to focus your energy


Additional details

Coaching delivered via live sessions and .

Refund Policy

- For items requiring my review as outlined in the coaching plan, please send materials at least 24 hours (ideally 48 hours where possible) in advance of our session to allow for thoughtful feedback. Materials sent later may require rescheduling of live sessions. - Post-session deliverables will require a minimum of 2-3 business days turnaround unless a live session is scheduled within that timeframe. - Sessions will be scheduled in alignment with the above timelines to ensure quality preparation and review. - Live sessions require 5 hours advance notice for rescheduling (excluding illness or personal emergencies). Emergencies are understood and a normal part of life, so I will work to accommodate where possible. Sessions canceled within 5 hours will be billed as scheduled, and additional sessions can be booked if needed to stay aligned with the coaching plan. - Sessions start and end on time (2-3 min grace period). Overtime is billed at the standard hourly rate. - Async review beyond scope is billed at hourly rate. - Additional resume reviews beyond agreed amount are billed hourly. - Communication ideally remains within Leland platform as much as possible to ensure continuity.

Services included:

LinkedIn Review

Resume Review

Networking Strategy

Frameworks

Skill Building


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Marie E.

Offered by Marie E.

Joined December 2025

Senior PM @ ButcherBox | 10x Your Chances of Interviews and Offers

My clients land interviews and offers at ~10x the market rate. Average application-to-offer rate = 17.6% vs 0.1-2% nationwide rate, while the application-to-interview rate = 32.7% vs 3% nationwide rate. As a tenured product leader with 8 years of experience at a hypergrowth D2C startup, I've owned 5 different verticals across a highly successful bootstrapped brand, served on 10+ hiring committees, and mentored several aspiring PMs. I'm excited to work with you on leveraging strengths, while quickly leveling up in growth areas. My favourite areas to coach are: PM career development, optimizing team processes to allow PMs to focus on strategy, visioning, resume critique, and interview training. I've had several candidates tell me I'm the hardest interviewer they've ever had, so if you can impress me, you can impress the company of your dreams!

Experience level: Product Manager

$250

3h 30m of coaching

 
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