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Package Description:
If you’re running a DTC business and unsure what to fix first, this session will give you clarity fast. In 45 minutes, I’ll assess your DTC operation end-to-end and pinpoint where you’re losing margin, burning time, or setting yourself up for future problems. This is a practical operating review based on how real physical-product businesses scale. No templates or fluff, just clear judgment on what matters now. Prior to this session, you will respond to a quick questionnaire to allow me to get a high-level understanding of your business and in our session I will pressure test: Your channel strategy and growth constraints Unit economics and margin leakage Inventory, fulfillment, and cash-flow risks Where your org structure breaks at the next stage Best for: Founders pre-seed through Series A First ops or product hires in DTC brands Operators inheriting a messy or unclear setup
What you'll get from this package
A ranked list of the top 3 issues to fix now
The top 3 opportunities to unlock growth or margin
Clear guidance on what to ignore for your stage
Additional details
Coaching delivered via live sessions and .
My coaching style is both encouraging and direct, focusing on the facts with no ego and collaborating to prioritize action not just strategy.
Please note the diagnostic can't begin until the questionnaire is filled out
Services included:
E-Commerce Strategy
Fulfillment & Logistics
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
More packages from Katherine
Custom hourly · $200/hr
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Offered by Katherine C.
Joined December 2025
5.0
Strategy to Execution: Scaling Physical Product Startups
I coach operators, consultants, and founders building or transitioning into physical product businesses, including DTC, CPG, tech, and omni-channel startups. I bring 10+ years of hands-on experience across high-growth and scaled brands such as Peloton, Warby Parker, and Maiden Home, where I led supply chain, logistics, forecasting, tech roadmapping, and cross-functional strategy tied directly to margin, growth, and customer experience. As a Fractional Leader at Semente Corp, I partner with early and growth stage companies on product launches and operational scaling. I’m best suited to coach founders developing strong operational and financial instincts, operators and ex-consultants moving into physical product startups, and first-time heads of ops navigating scale. My approach is practical, structured, and candid, focused on building real operating muscle so you can make better decisions faster and scale with confidence.
$300
1h 30m of coaching