Joseph A.
Studied at Haas School of Business (Berkeley)
Works at Google
Available tomorrow at 10:00 PM UTC
Questions? Start chatting with this coach before you get started.
About Joseph
I’m a product leader with a strong technical foundation and a creative streak. I earned my bachelor’s and master’s degrees in computer engineering from the University of Florida and Georgia Institute of Technology, and later added an MBA from UC Berkeley, which gave me both the engineering rigor and business perspective I bring to my work. Outside of product, I’m an avid baker and proudly answer to the nickname “Cheesecake Joe,” a fantasy football world champion (the world being my league, but still), and usually either working out or convincing myself I should be. I’m also deeply committed to giving back and regularly volunteer with 6th–8th graders, helping them build personal and professional skills early on. I enjoy writing and sharing what I’ve learned along the way, which led me to create The P-Zero PM (https://www.thepzeropm.com ), a blog where I share practical tips and tools to help aspiring and early-career product managers start strong and grow with confidence.
Why do I coach?
I coach because I genuinely enjoy helping people unlock opportunities that once felt out of reach. Early in my career, I had to figure out interview prep, resume positioning, and career strategy largely on my own, and I know how much faster and less stressful that journey can be with the right guidance. Over time, I realized I’m effective at breaking down complex expectations, identifying where candidates get stuck, and helping them show up more clearly and confidently, which often translates into stronger interviews and better outcomes. Most importantly, I get real fulfillment from seeing people win in their careers and knowing I played a small part in helping them get there.
Work Experience
Manager, Product
November 2021 - Present
•Defined and executed multi-year product vision for a Google-scale data marketplace (content curation, moderation, discovery), building a 0→1 platform that improved developer productivity, reduced infrastructure complexity, and drove stat-sig gains in engagement • Led launch of Google’s first global product data layer, connecting core systems across software, tech infrastructure, and compliance systems (0→1 product). Received Google Core Tech Award for high-impact, cross-company collaboration and technical excellence. Product Strategy, Cross-functional Team Leadership and +6 skills
Founder and Tech Blogger
P-Zero PM
September 2019 - Present
• Founded and write for P-Zero PM (www.thepzeropm.com), a product management blog with 260+ subscribers, 60%+ email open rates, and readers in 45+ countries. Teach aspiring and novice PMs frameworks and strategies to enhance their career success. • Leverage Mailchimp (marketing automation and email platform tool) for audience management
Chief Product Officer, Co-Founder
Rosarium
September 2020 - October 2023
• Conceived and executed Rosarium’s 0-to-1 vision—a consumer marketplace connecting patients with healthcare providers and home modification contractors—and recruited and led a global team to deliver the MVP, achieving early traction and validating product-market fit. • Spearheaded strategic exec demos and roadmap presentations to secure $1.8M in pre-seed funding from VC firms Startup Development, Early-Stage Startups and +1 skill
Manager, Product
September 2019 - November 2021
Product manager on the Identity (Profile) team. Defined and drove consumer-facing solutions to help LinkedIn's 1B+ members: • Developed and drove the LinkedIn Profile strategy for 700M+ international users, increasing engagement by 20%+ across core markets (Germany, Japan, UK, France, Brazil). Features created included country-specific employment types, expanded degree coverage, and Career Breaks. • Directed the development of the Name Pronunciation (including a comprehensive build-vs-buy evaluation that informed a custom-build decision). Resulted in 30000+ social media mentions and 20+ global media placements including placement on the Wall Street Journal's front page. • Developed and directed member location data migration strategy to improve platform location data accuracy/precision for ~300M members by moving to new geospatial mapping platform within an accelerated timeframe. User Experience Research, Cross-functional Team Leadership and +4 skills
Manager, Product
NVIDIA
January 2019 - May 2019
• Planned and executed the research and development strategy with NVIDIA engineering/marketing teams, along with external partners, to unearth and develop relevant content to showcase for NVIDIA’s autonomous vehicle platform development team at NVIDIA’s 2019 GPU Technology Conference (attended by over 10k people from 70+ countries). • Researched, developed, and presented new use cases for NVIDIA’s DRIVE Constellation Simulation platform Cross-functional Team Leadership
Product Manager
Lyft
June 2018 - August 2018
• Directed team of data scientists, research scientists, and engineers to develop new pricing model for subscription plans to improve financial sustainability of subscription pass program by 81% • Collaborated with PhD economists to develop the algorithm, analyze externalities of the model’s implementation, and analyze consumer behavior’s effect on the model’s success • Created product spec and mockups for new customer targeting technique to increase subscription pass conversion
International Business Consultant
Ford Motor Company
January 2018 - June 2018
• Created framework for partnerships and technologies needed to improve the Ford passenger experience and generate additional revenue for Ford Smart Mobility in China • Developed interview guides and interviewed strategists at DiDi, Mobike, Ford, and a subset of daily Chinese commuters to uncover pain points and generate ideas to create unique user experiences for Ford China mobility solutions users • Produced and presented prototypes of new technologies to Ford executives using insight from user/industry research.
Business Development Manager
Intel
March 2015 - February 2017
• Directed Intel and Google engineers and executives on product vision for Autonomous Car, Drone, and Connected Home products resulting in the evaluation and implementation of Intel products in Google solutions (potential market value - $80+billion) • Negotiated with internal and external stakeholders to establish pricing schedule for 100K+ units of Intel products • Led global cross-functional teams of 50+ people to implement product demos and troubleshoot customer technical issues, spanning 4 projects from consumer to business products
Business Development Manager and Product Manager
Intel
February 2013 - February 2015
• Managed overall corporate relationship of 7 accounts, exceeding $1B in annual revenue • Executed marketing programs including 2013 PC and server SMB sales and social media campaign, exceeding goals by 200% and resulting in revenue of $200+MM and almost 2MM social impressions • Managed web application development project (from RFP to deployment), with stat-sig increases in marketing program efficiency measured by ease of access to and by dissemination of marketing collateral and partner satisfaction • Awarded Q3’14 Americas Sales and Marketing Organization Award
Product Marketing Engineer
Intel
August 2012 - February 2013
• Planned the production (concept selection, script creation, and vision) of marketing videos educating OEM executives on new features of Intel’s 2014 Mobile CPU Platform, preparing OEMs for their product launch marketing campaigns • Interfaced with engineering teams to accurately translate technical features to marketing jargon in order to execute go-to-market strategy for 2014 Mobile CPU Platform
Competitive Marketing Manager
Intel
February 2012 - August 2012
• Produced content and developed launch strategy for internal competitive benchmarking and demonstration portal • Received Corporate Marketing Group Q2’12 Division Recognition Award • Spearheaded new experiential-based training to educate global sales force on the PC/Mobile competitive environment • Performed competitive demonstrations and benchmarking involving Intel and competitive products for 10+ executives of retail/tech companies and Intel’s global sales force
Joseph was also given offers to work at
Meta (Facebook)
Texas Instruments
Procter & Gamble
Education
Haas School of Business (Berkeley)
Master of Business Administration (MBA), Product Management
Georgia Institute of Technology
Masters, Electrical and Computer Engineering
Grade: 3.5 I obtained my Masters in Electrical and Computer Engineering focusing in Telecommunications and Computer Architecture. In addition, I took MBA classes focusing on Strategy (Global Operations Strategy and Strategic Brand Management) in order to earn my minor in Business Management.
University of Florida
Bachelors Degree, Computer Engineering
Minored in Spanish and Sales Engineering
Joseph was also personally admitted to
Kellogg School of Management (Northwestern)
Michigan's Ross School of Business
Duke's Fuqua School of Business
University of Texas at Austin
University of Southern California