Jonny Vu
5.0
(1)
Former McKinsey EM | Chicago Booth MBA | Ace Your Case Interviews
Studied at Chicago Booth
Worked at McKinsey & Company
Successful clients at
Not currently taking new clients
Jonny’s Management Consulting Qualifications
Experience level: Case Team Leader
As an Engagement Manager at McKinsey & Company, I have effectively led teams in delivering transformative solutions and strategic planning for leading clients. My achievements in capital excellence, go-to-market strategies, and enhancing customer experience position me to provide valuable guidance throughout your management consulting application journey. I was part of the MBA Recruiting team, case prep (when it existed), and onboarding team. I excel at mentoring and developing talent, earning recognition from global leadership for my strong contributions to diversity, inclusion, and recruiting initiatives. Whether you need to excel in case interviews or polish your resume and cover letter, I am committed to supporting your entry into the consulting world. Let’s connect and chart your course to success!
Jonny can help with:
AI Automation
AI Deck Building
AI Fundamentals
AI Strategy & Plans Development
Behavioral Interview Prep
Case Interview Prep
Case Math
Cover Letters
Frameworks
General Exploration
Job Search Strategies
LinkedIn Review
Networking Strategy
Presentations
Promotion Strategy
Resume Review
Salary Negotiation
Skill Building
Why do I coach?
As a first-generation college student, I know the struggle to compete with others who may have more inherent advantages. I'm here to share what I have learned and experiences with you so you can have every advantage possible and excel in your career.
Work Experience
Engagement Manager
McKinsey & Company
June 2022 - May 2024
I lead teams of 3-5 consultants delivering high-impact, innovative, transformative solutions for senior client stakeholders at leading companies, acting as a trusted advisor, and taking full ownership of overall project and end products. * Contributed to a capital excellence strategy study for a Global Airline, identifying potentially $1B in structural operating expense savings. * Built a lighthouse case as the GTM study leader for a Top 5 Global Cloud Service Provider integrating ML, AI, and GenAI products within grocery, retail, automotive, and other industry verticals. * Managed a GTM and CX Improvement project for a Top 3 Global SaaS product, opening 67% YOY growth and Net Performer Score (NPS) improvement opportunities. * Recognized by global leadership as one of the top 150 Faculty members sharing expertise and knowledge, apprenticing colleagues, and going above and beyond daily duties. * Commended for championing diversity and inclusion, actively contributing to employee resource groups, and playing a pivotal role in recruiting efforts to build a more inclusive workforce. Project Delivery, Strategic Planning and +12 skills
Head of Marketing
Victory Strategies
October 2021 - December 2021
Interim Head of Marketing advising Founder/CEO on growth marketing strategy, initiatives, and annual planning during a transition. Oversaw multiple vendors, partners, and digital agencies and enhanced marketing returns on investment by 300% Significant Achievements: * Go-to-market strategy and annual planning, including customer segmentation, personas, and product launches. * Managed and advised on three agency partnerships in Performance Marketing, Social Media Marketing, and Channels. * Implemented and reported to the CEO on Hub Spot marketing campaigns, generating 8x increased engagement. Project Delivery, Strategic Planning and +9 skills
Regional Executive Director
New Era Technology US
January 2020 - October 2021
I was promoted to join the Executive Leadership team and added the East Coast region to my core responsibilities. I managed all commercial operations (strategy, marketing, sales, account management) and operations (service delivery and procurement) for a $24M multi-region P&L, supporting 120+ clients (41% of the firm's budget). Significant Achievements * Increased revenue by 15% by launching a go-to-market strategy for COVID-19 response, including remote work solutions, cybersecurity, and disaster relief. * Tripled annual revenue targets by leading the commercial organization. Implemented strategic planning cycles, maintained profit goals, ensured loss accountability, and optimized cash flow through strategic payment term management. * Championed customer-centric transformation initiatives, influencing the CEO to launch two ventures beyond the company’s growth roadmap. This vision and execution generated $3M in new revenue within 3 months. * Led the RFP and renewal process for the company’s two largest accounts, achieving 30% year-over-year growth. * Optimized cloud infrastructure offerings, driving a 10% increase in cloud migration clients. * Spearheaded innovation and strategic vision mapping**, generating a 3% increase in new revenue within 3 months. * Coordinated with cross-functional teams to develop and deploy new digital tools that enhanced operational efficiency and client engagement. * Mentored 8 team members across the organization on career growth, soft skills, and data analysis. * Achieved regional revenue targets twice and was recognized by global leadership for successful transformation efforts. Acquired by Sentinel Capital Partners Project Delivery, Strategic Planning and +11 skills
Regional Director
New Era Technology US
August 2018 - December 2019
Managed a multi-state region with a diverse remote and hybrid workforce. as the leader of the Midwest Region, overseeing all aspects of local marketing, sales, go-to-market strategy, digital transformation projects, resource management, and delivery for SMB and enterprise clients. Exercised full P&L ownership and drove significant success and innovation within the region. Promoted within 15 months due to exceptional performance and strategic contributions. Significant Achievements: * Achieved regional revenue target in my first year, demonstrating immediate impact and strong performance. * Enabled the Sales team by establishing a Quarterly Business Review cadence and best practices, resulting in a 50% improvement in customer account renewals. * Overhauled KPIs and established OKRs aligned with strategic goals, setting accountability for over 60 team members and driving performance. * Revamped marketing positioning and sales initiatives to better align with industry verticals and company sizes, enhancing market relevance. * Redesigned the RFP response process, language, and template, leading to a 10% improvement in closure rates. * Partnered with cross-functional team to enhance client onboarding, improve environment documentation (CRM), and refine relationship mapping, resulting in a 2-point increase in Net Performer Score. Project Delivery, Strategic Planning and +11 skills
Regional Director
General Assembly
March 2017 - August 2018
I owned the P&L for a multi-state region and led a 20+ high-performing team of professionals to their first profitable quarter in 3 years. I increased revenue, streamlined operations, enhanced satisfaction, and negotiated key partnerships during a hyper-growth period. * Drove a 10% increase in regional enrollment by implementing targeted marketing campaigns and enhancing community engagement, leading to higher student sign-ups and improved course participation. * Transformed a struggling region within 6 months, generating the first profitable quarter in 3 years through strategic planning, OKRs, and KPI-driven accountability implementation. * Enhanced regional operations efficiency by streamlining administrative processes and adopting new technologies, resulting in a 12% reduction in operational costs and improved service delivery. * Managed a cross-functional team and developed a comprehensive marketing and communications strategy, establishing key external partnerships and achieving a 15% increase in Marketing Qualified Leads (MQLs). * Developed and executed a regional growth strategy, including market analysis, competitive positioning, and expansion planning, successfully launching remote learning initiatives. * Built and led a high-performing team of 20+ professionals across sales, marketing, operations, and student success, fostering a collaborative culture and meeting key performance metrics. * Successfully launched over 50 full-time immersive, part-time courses and workshops within 18 months, expanding the company’s educational offerings and reach. * Achieved a 20% growth in corporate partnerships by establishing strategic alliances with major companies, leading to increased revenue and expanded course offerings for corporate clients. * Initiated high-impact regional events, sponsorships, and partnerships, significantly boosting brand awareness and positioning General Assembly as a thought leader in tech education. Acquired by The Adecco Group for $412.5M Project Delivery, Strategic Planning and +11 skills
General Manager
Clear Channel Outdoor
January 2015 - February 2017
The executive leadership team promoted me to the General Manager position. I lead go-to-market strategy for existing products, launching new products, and airport assets in other regions. I was also an integral team member on RFP teams generating over $500m in wins. Achieved annual sales target 3x. Project Delivery, Strategic Planning and +11 skills
Business Operations Manager
Clear Channel Outdoor
June 2013 - December 2014
I managed one of the most extensive airport media infrastructure redevelopment ($25m) to date. I developed the go-to-market strategy, liaised with airport stakeholders, and built new sales and operations tools that reduced RFP response times by 50% and improved display accuracy to 99.4%. Project Delivery, Collaborative Problem Solving and +10 skills
Education
Chicago Booth
Master of Business Administration - MBA
Activities and societies: Graduated with Honors (top 20%) Beta Gamma Sigma Executive MBA
University of Texas at Austin
Master of Arts (M.A.), Advertising
University of Denver
Bachelor's Degree, Marketing
1 Review
Overall Rating
5.0
Jonny has helped Leland clients get into McKinsey & Company