Jonny Vu
5.0
(1)
Studied at Chicago Booth
Worked at McKinsey & Company
Successful clients at
Not currently taking new clients
Why do I coach?
As a first-generation college student, I know the struggle to compete with others who may have more inherent advantages. I'm here to share what I have learned and experiences with you so you can have every advantage possible and excel in your career.
Work Experience
Engagement Manager
McKinsey & Company
June 2022 - May 2024
I lead teams of 3-5 consultants delivering high-impact, innovative, transformative solutions for senior client stakeholders at leading companies, acting as a trusted advisor, and taking full ownership of overall project and end products. * Contributed to a capital excellence strategy study for a Global Airline, identifying potentially $1B in structural operating expense savings. * Built a lighthouse case as the GTM study leader for a Top 5 Global Cloud Service Provider integrating ML, AI, and GenAI products within grocery, retail, automotive, and other industry verticals. * Managed a GTM and CX Improvement project for a Top 3 Global SaaS product, opening 67% YOY growth and Net Performer Score (NPS) improvement opportunities. * Recognized by global leadership as one of the top 150 Faculty members sharing expertise and knowledge, apprenticing colleagues, and going above and beyond daily duties. * Commended for championing diversity and inclusion, actively contributing to employee resource groups, and playing a pivotal role in recruiting efforts to build a more inclusive workforce. Project Delivery, Strategic Planning and +12 skills
Head of Marketing
Victory Strategies
October 2021 - December 2021
Interim Head of Marketing advising Founder/CEO on growth marketing strategy, initiatives, and annual planning during a transition. Oversaw multiple vendors, partners, and digital agencies and enhanced marketing returns on investment by 300% Significant Achievements: * Go-to-market strategy and annual planning, including customer segmentation, personas, and product launches. * Managed and advised on three agency partnerships in Performance Marketing, Social Media Marketing, and Channels. * Implemented and reported to the CEO on Hub Spot marketing campaigns, generating 8x increased engagement. Project Delivery, Strategic Planning and +9 skills
Regional Executive Director
New Era Technology US
January 2020 - October 2021
I was promoted to join the Executive Leadership team and added the East Coast region to my core responsibilities. I managed all commercial operations (strategy, marketing, sales, account management) and operations (service delivery and procurement) for a $24M multi-region P&L, supporting 120+ clients (41% of the firm's budget). Significant Achievements * Increased revenue by 15% by launching a go-to-market strategy for COVID-19 response, including remote work solutions, cybersecurity, and disaster relief. * Tripled annual revenue targets by leading the commercial organization. Implemented strategic planning cycles, maintained profit goals, ensured loss accountability, and optimized cash flow through strategic payment term management. * Championed customer-centric transformation initiatives, influencing the CEO to launch two ventures beyond the company’s growth roadmap. This vision and execution generated $3M in new revenue within 3 months. * Led the RFP and renewal process for the company’s two largest accounts, achieving 30% year-over-year growth. * Optimized cloud infrastructure offerings, driving a 10% increase in cloud migration clients. * Spearheaded innovation and strategic vision mapping**, generating a 3% increase in new revenue within 3 months. * Coordinated with cross-functional teams to develop and deploy new digital tools that enhanced operational efficiency and client engagement. * Mentored 8 team members across the organization on career growth, soft skills, and data analysis. * Achieved regional revenue targets twice and was recognized by global leadership for successful transformation efforts. Acquired by Sentinel Capital Partners Project Delivery, Strategic Planning and +11 skills
Regional Director
New Era Technology US
August 2018 - December 2019
Managed a multi-state region with a diverse remote and hybrid workforce. as the leader of the Midwest Region, overseeing all aspects of local marketing, sales, go-to-market strategy, digital transformation projects, resource management, and delivery for SMB and enterprise clients. Exercised full P&L ownership and drove significant success and innovation within the region. Promoted within 15 months due to exceptional performance and strategic contributions. Significant Achievements: * Achieved regional revenue target in my first year, demonstrating immediate impact and strong performance. * Enabled the Sales team by establishing a Quarterly Business Review cadence and best practices, resulting in a 50% improvement in customer account renewals. * Overhauled KPIs and established OKRs aligned with strategic goals, setting accountability for over 60 team members and driving performance. * Revamped marketing positioning and sales initiatives to better align with industry verticals and company sizes, enhancing market relevance. * Redesigned the RFP response process, language, and template, leading to a 10% improvement in closure rates. * Partnered with cross-functional team to enhance client onboarding, improve environment documentation (CRM), and refine relationship mapping, resulting in a 2-point increase in Net Performer Score. Project Delivery, Strategic Planning and +11 skills
Regional Director
General Assembly
March 2017 - August 2018
I owned the P&L for a multi-state region and led a 20+ high-performing team of professionals to their first profitable quarter in 3 years. I increased revenue, streamlined operations, enhanced satisfaction, and negotiated key partnerships during a hyper-growth period. * Drove a 10% increase in regional enrollment by implementing targeted marketing campaigns and enhancing community engagement, leading to higher student sign-ups and improved course participation. * Transformed a struggling region within 6 months, generating the first profitable quarter in 3 years through strategic planning, OKRs, and KPI-driven accountability implementation. * Enhanced regional operations efficiency by streamlining administrative processes and adopting new technologies, resulting in a 12% reduction in operational costs and improved service delivery. * Managed a cross-functional team and developed a comprehensive marketing and communications strategy, establishing key external partnerships and achieving a 15% increase in Marketing Qualified Leads (MQLs). * Developed and executed a regional growth strategy, including market analysis, competitive positioning, and expansion planning, successfully launching remote learning initiatives. * Built and led a high-performing team of 20+ professionals across sales, marketing, operations, and student success, fostering a collaborative culture and meeting key performance metrics. * Successfully launched over 50 full-time immersive, part-time courses and workshops within 18 months, expanding the company’s educational offerings and reach. * Achieved a 20% growth in corporate partnerships by establishing strategic alliances with major companies, leading to increased revenue and expanded course offerings for corporate clients. * Initiated high-impact regional events, sponsorships, and partnerships, significantly boosting brand awareness and positioning General Assembly as a thought leader in tech education. Acquired by The Adecco Group for $412.5M Project Delivery, Strategic Planning and +11 skills
General Manager
Clear Channel Outdoor
January 2015 - February 2017
The executive leadership team promoted me to the General Manager position. I lead go-to-market strategy for existing products, launching new products, and airport assets in other regions. I was also an integral team member on RFP teams generating over $500m in wins. Achieved annual sales target 3x. Project Delivery, Strategic Planning and +11 skills
Business Operations Manager
Clear Channel Outdoor
June 2013 - December 2014
I managed one of the most extensive airport media infrastructure redevelopment ($25m) to date. I developed the go-to-market strategy, liaised with airport stakeholders, and built new sales and operations tools that reduced RFP response times by 50% and improved display accuracy to 99.4%. Project Delivery, Collaborative Problem Solving and +10 skills
Education
Chicago Booth
Master of Business Administration - MBA
Activities and societies: Graduated with Honors (top 20%) Beta Gamma Sigma Executive MBA
University of Texas at Austin
Master of Arts (M.A.), Advertising
University of Denver
Bachelor's Degree, Marketing
1 Review
Overall Rating
5.0
Jonny has helped Leland clients get into McKinsey & Company