About George

I’m a Technology Investment Banking Senior Associate at Arma Partners with 8+ years’ experience across investment banking, M&A, corporate finance, and accounting. I’ve advised on multi-billion-pound technology transactions and built the strategic business plans, dynamic SaaS operating models, and valuation frameworks that drive high-stakes decisions. Before banking, I qualified as a Chartered Accountant at KPMG, working in the technology and healthcare sectors, experience that gives me a unique vantage point for coaching aspiring bankers from a variety of backgrounds. I know exactly what top firms look for - having navigated the IB recruitment process myself and served on internal hiring teams where I reviewed CVs, led interviews, and helped select incoming analyst and intern classes. Whether you’re refining your technical skills, crafting a compelling story, or trying to stand out from a non-target background, I’ve been on both sides of the table and can guide you through each step with clarity and precision. - Why work with me? - - Extensive network and insight into all major headhunters, banks, and funds - Proven expertise across IB recruitment - as both a candidate and an interviewer - Specialist knowledge of Big 4 → IB transitions, plus broader career moves into finance - Flexible schedule and responsive support, even at short notice - Tailored, detail-driven coaching designed to maximise your competitive edge