Liz Charles

Hi, I’m Liz! I’m a BYU alum, coach, strategist, and storyteller who helps applicants present themselves clearly and competitively for BYU, graduate school, nursing programs, and other selective opportunities. Much of my coaching has focused on BYU applicants, including my own children, nieces and nephews, family friends, and students preparing for a competitive admissions process. As a BYU graduate and parent of BYU students, I understand the culture, values, and expectations that shape a strong BYU application. In my professional work in innovation at the VA, I teach national courses on storytelling and pitching and coach employees on how to communicate their ideas, experiences, and impact to different audiences. I bring that same strategic approach to application coaching, helping students identify their strengths, clarify their goals, and tell their story with authenticity and confidence. My background also includes nursing, healthcare leadership, a Duke MBA, published writing, international work, and experience with both high school and college students. I am also pursuing professional coach training through the International Coaching Federation, which strengthens my approach to helping clients reflect, clarify goals, and move forward with confidence. I especially enjoy working with nontraditional and underdog applicants who have meaningful stories to tell, even if their path has not been perfectly linear. My coaching style is personal, strategic, and direct, with a focus on helping applicants understand their own story, communicate it well, and take the next step toward the future they want.