About Liz

Hi, I’m Liz! I’m a coach, strategist, and storyteller who specializes in helping people break into competitive programs. Whether you’re applying to college, nursing school, or another selective program, I’ll help you position yourself strategically, craft a compelling story, and submit an application that stands out. With a background in healthcare, education, and global innovation, I’ve spent my career bridging the gap between potential and opportunity. I’ve helped dozens of students gain admission to top programs, including BYU’s highly competitive nursing school. As a Duke MBA graduate, published author, and experienced mentor, I understand how to help applicants highlight their strengths, frame their experiences effectively, and craft essays that resonate with admissions committees. I also know what it’s like to navigate nontraditional paths and competitive spaces, and I love working with underdog applicants -- those who may not have the “perfect” background on paper but have incredible stories to tell. Whether you need help with your personal statement, school selection, or overall application strategy, I’ll work with you to make your application as strong, authentic, and persuasive as possible. I also love working with students planning on going into healthcare fields, whether your goal is nursing, surgery, research, or anything in between. My coaching style is personal, strategic, and no-fluff. I aim to push you to think critically, refine your message, and bring your best self to the table. More than anything, I care about helping people find confidence in their own story and go after the future they want. Please reach out if I can help you reach your goals!