DeVol Tyson II
5.0
(9)
Studied at Kelley School of Business (Indiana)
Worked at Intuit
Successful clients at
Not currently taking new clients
Work Experience
GTM Strategy Intern
Intuit
May 2024 - August 2024
Conducted in-depth analysis of AP automation/bill payment industry. Mapped QuickBooks Bill Pay competitive landscape, evaluating top five (5) competitors’ features, target audiences, brand messaging, positioning, market share, and GTM strategies. Collaborated with global cross-functional teams, including product, sales, and finance, to assess competitive opportunities and risk mitigation. Developed marketing promotion for new product, leading to $1.8M+ revenue growth after one year. Delivered comprehensive reports and presentations to senior management, providing real-time market data and recommendations for strategic implementation and execution. Integrated Brand Marketing, Writing and +20 skills
Leadership, Prevention, and Wellness Educator
Indiana University
April 2024 - May 2025
In my role as a Leadership, Prevention, and Wellness Educator at The IU Office of Sorority and Fraternity Life, I lead event management trainings for 8000+ undergraduates, focusing on leadership skills development and bystander prevention. I also facilitate weekly trainings to enhance students' hazing prevention, alcohol safety, and event management competencies. Additionally, I am a Cluster Facilitator for The LeaderShape Institute 2025, in which I develop integrity-driven leadership capacity for 40+ organizational leaders. Professional Development Programs, Learning Design and +8 skills
Brand Strategy Consultant
General Electric
March 2024 - May 2024
Consumer Marketing Academy Spring 2024 Case Project Delivered detailed GTM strategy for new small appliance within Café product suite. Designed and implemented product promotion series, contributing to 20% growth in customer engagement within three months. Conducted focused quantitative market survey of 150 consumers within targeted social demographics, improved market demand and consumer preference forecast by 25%. Analyzed key consumer insights around brand and product fit, audience behavior, and price sensitivity. Assessed consumer and competitive market research, including trends in strategic innovation. Writing, Business Strategy and +11 skills
Global Talent Strategy Consultant
Spectrum Analytics
January 2024 - May 2024
Optimized team alignment by developing organizational structure outline defining roles, responsibilities, KPIs, and feedback mechanisms; coached marketing & sales team through high-level framework, increasing sales by 150%. Developed strategic marketing & sales operating guide for C-Suite executives, including a streamlined approach to product marketing and client engagement; mentored tech interns on public speaking & presentation techniques to close sales. Cultivated diversity, equity, inclusion theory and practice toward values integration and cultural exploration during week-long in-country experience, designed culture-based communication guide to assist in domestic & international expansion. Writing, Professional Development Programs and +26 skills
Program Director, TRIO Student Support Services
Ivy Tech Community College
October 2022 - May 2023
Chief administrator of the Student Support Services TRIO grant program and managed the program in accordance with applicable federal education grant program rules and regulations. Through strong customer service skills and student advocacy practices, I curated a team that functioned upon approachability, adaptability, strong problem-solving, and the desire to identify and support student success. Diversity Training, Instructional Design and +49 skills
Education
Kelley School of Business (Indiana)
Master of Business Administration - MBA, Management
2023 - 2025
Activities and societies: Consumer Marketing Academy 2nd Yr Leadership Academy Black MBA Association - VP of Marketing Kelley Merit Fellowship Recipient
Indiana Wesleyan University, Marion
Master of Arts - MA, Organizational Leadership, Organizational Leadership
2017 - 2019
Indiana University at Bloomington
Bachelor of Science, Arts Management
2010 - 2015
9 Reviews
Overall Rating
5.0
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