Deekron Krikorian
5.0
(6)
Studied at Michigan's Ross School of Business
Works at The Sage Group
Successful clients at
Not currently taking new clients
Work Experience
Chief Transformation Officer
The Sage Group
May 2018 - Present
Helping high achievers in high pressure roles transform their mindset, habits, and lifestyle so they can think, feel, and perform their best.
Founder, Coach
The Sage Group
May 2018 - September 2024
Coach high achievers and teams to think, feel, and perform their best, even under duress. Leverage a proprietary “whole person” framework that unlocks one’s full potential by transforming the 𝐦𝐢𝐧𝐝, optimizing the 𝐛𝐨𝐝𝐲, and elevating one’s 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:: Reduced perceived stress by 50% Decreased frequency of anxiety episodes by 30% Elevated productivity by 500% Reduced body fat by over 20% Increased Testosterone (naturally) by 56% Improved habit consistency by 80% Elevated confidence in 90% of clients Strategic Thinking, Transformation and +17 skills
Founder and CMO
Reboot Motion
2010 - Present
Launched and grew this mobile app tech startup in the health & fitness space from concept to profitability via effective product development and digital marketing: • Acquired 250K+ users through efficient marketing strategies that leveraged content and digital channels including email, SEO, social, PR, reviews and partnerships. • Pitched, won and executed $300K in advertising contracts for major brands, through their ad agencies, including Gatorade (OMD), PowerBar (Zenith) and Secret/P&G (Starcom). • Led all aspects of brand strategy, including segmentation, personas, positioning, messaging, and visual design, for both internal brand and branded digital campaigns executed for national advertising clients. • Led multi-disciplinary teams in customer research, user testing, design, UX, UI, web and HTML5 web apps. • Supervised development of life-changing fitness audio content, 5-star rated mobile apps (iOS and Android) and an award-winning podcast that helped people stay motivated during their workouts. Users include celebrities such as Nicole Kidman. • Spearheaded partnerships with Shape magazine, Bowflex and 24 Hour Fitness. • Earned coverage in major media outlets including The Washington Post, Boston Globe, Reuters, Fox, NY1 TV, Shape, Self, Health, Fitness, Oxygen, Esquire, Mind Body Green, Greatist and Business Insider. • Received multiple features by Apple on iTunes. • Managed 15 successful digital product launches. • Prepared financial projections and investor presentations; pitched Angels and VCs. Secured outside capital.
Sales Lead
Bainbridge Management Consulting
2005 - 2008
Doubled revenue for this software consulting practice, a Symantec VAR partner, through marketing and direct selling; successfully managed clients, partnerships and engagements: • Generated sales leads through business development, networking and #hustle. • Sold $4MM in IT products and services engagements. • Led New York office workforce; managed engagement delivery, including SOWs, hours and budgets. • Spearheaded rebranding efforts, which gained praise from customers, partners and employees. • Enhanced existing relationships, and established new relationships with clients and partners, including Ogilvy & Mather (WPP), Grey Advertising (WPP), Symantec and Bloomberg.
Strategy Consulting Manager
Accenture
1999 - 2003
Worked on teams that crafted game-changing business and marketing strategies for C-level Fortune 500 executives through analytical problem solving and critical thinking: • Provided guidance on corporate strategy and marketing, with a particular focus on emerging internet business models. • Ideated innovative strategies that helped enterprise clients enter the digital space. • Developed the business model and marketing strategy for a corporate client’s new venture. Performed market sizing, industry research, customer and client interviews, data analysis, and financial modeling. Deliverables included target segments, positioning, product features, pricing, marketing tactics and budgets, and helped secure $1MM in funding. • Managed a team of client employees in developing market segmentation and competitive analysis sections of a Marketing Action Plan; presented findings to SVP of Marketing. • Created thought leadership report on proliferation of mobile devices and the impact on enterprises.
Senior Tax Consultant
EY
1994 - 1997
Advised clients on tax law. • Handled IRS audits, managed client relationships and pursued new business opportunities • Supervised junior staff in the preparation of tax returns
Education
Michigan's Ross School of Business
Master of Business Administration (M.B.A.), Marketing and Corporate Strategy
1997 - 1999
Activities and societies: Intramural flag football.
CUNY Baruch College
BBA, Accounting
1989 - 1994
6 Reviews
Overall Rating
5.0
Deekron has helped clients get into these companies: