Amy (Chencheng) W.

Amy (Chencheng) Wu

5.0

(7)

Former Engineering Director, LinkedIn & Instacart | Executive Coach

Purdue University Logo

Studied at Purdue University

Instacart Logo

Admissions Committee at Instacart

Successful clients at

Available today at 10:00 PM UTC

I am flexible, ping me if any of these time does not work and I'll make it work for you

Questions? Start chatting with this coach before you get started.

Amy (Chencheng)'s Coaching Offerings

Custom hourly · $199/hr

Get help with AI Automation, AI Fundamentals, and .

Amy (Chencheng) also coaches for Career Coaching and AI Services. View all.

Amy (Chencheng)’s Leadership Coaching Qualifications

Experience level: Director

Amy (Chencheng) has helped clients get into these companies:

I spent ten years leading engineering at LinkedIn and Instacart, most recently as Engineering Director at Instacart. I built and led the most core orgs (shopping and growth) at these cutting edge companies, and was promoted five times within 10 years, chaired promotion committees, grew dozens of engineers into strategic leaders, and led AI adoption inside the org. Most of my clients arrive with feedback like "be more strategic," "we need to see more of you at the senior level," "show more executive presence" — and leave with the real read on what's actually being asked at this level, the shift from being seen as a doer to being trusted as a strategic leader, and a leadership style that holds up under pressure without borrowing from someone else's playbook. I coach from pattern recognition across my own five identity rewrites (IC → TL → Manager → Senior Manager → Director), not frameworks I invented in the abstract. I'm rewriting again right now, leaving corporate to build something new. When you describe your situation, I've usually been in some version of it.

Amy (Chencheng) can help with:

AI Automation

AI Fundamentals

AI Strategy

Change Management

Coaching and Mentoring

Conflict Resolution

Diversity and Inclusion

Emotional Intelligence

Ethical Leadership

Innovation and Creativity

Problem Solving

Team AI Upskilling

Time Management

Amy (Chencheng) also coaches for Career Coaching and AI Services. View all.

About Amy (Chencheng)

Every promotion is an identity rewrite — and nobody hands you the new rules. I’ve done it five times, from IC to Senior Engineering Manager at LinkedIn to Director at Instacart, and now again as I leave corporate to build something new. I spent a decade leading engineering orgs — reorgs, org design, calibration systems, AI adoption — and navigating the cross-functional complexity and politics that come with the role. What I learned is that the hardest part isn’t the job itself. It’s understanding the system you’re inside, especially when the rules quietly change. I coach from that lens. Not frameworks — pattern recognition. Across hundreds of conversations mentoring and coaching leaders, I kept seeing the same thing: high performers already operating at the next level, but not being seen that way. Not because they lack capability, but because they’re being misread — or playing by rules that no longer apply.

Why do I coach?

I coach because the moments that stayed with me most were never the promotions themselves. They were the moments when someone started to see themselves differently — with more clarity, more authority, and more range than they’d given themselves permission to claim. I know how disorienting leadership transitions can be, especially when the expectations change faster than anyone explains them. What I needed in those moments was not generic advice from the outside, but someone who understood the terrain from the inside. That person didn’t exist for me. I want to offer that kind of support now.

Work Experience

Stealth Startup Logo

Head of Growth

Stealth Startup

February 2026 - Present

Instacart Logo

Director of Engineering

Instacart

May 2022 - Present

Admissions Committee

I led a few engineering teams in Growth. We drive new user acquisition and retention through partnership and membership. We build platform and toolings to drive Instacart’s growth across user’s lifecycle through marketing channels (CRM, paid marketing)

LinkedIn Logo

Senior Engineering Manager

LinkedIn

August 2018 - May 2022

Hiring Manager

I led the CRM platform team of LinkedIn Sales Navigator, attributing to half of the revenue of a billion dollar business. Rebuilt the team from 4 engineers and scaled to two teams. I learned how to build high performance teams, foster great team culture, and aligning with cross functions to make customer focused strategy and deliver strong business results from this experience.

LinkedIn Logo

Staff Software Engineer

LinkedIn

September 2014 - August 2018

Promoted twice from SWE to Sr SWE, to Staff SWE in 3.5 years, being apprentice manager in the last 0.5 years. I learned how to build solid and good products features used by millions of users, I also learned how to lead large and complex engineering executions from this experience.

Qualcomm Logo

Software Engineer

Qualcomm

March 2012 - August 2014

Enabling Windows And Android phones through Qualcomm’s system on chip drivers.

Amy (Chencheng) was also given offers to work at

  • Meta (Facebook) Logo

    Meta (Facebook)

  • DoorDash Logo

    DoorDash

  • Google Logo

    Google

Education

Purdue University Logo

Purdue University

Master's Degree, Electrical And Computer Engineering

2009 - 2011

7 Reviews

Overall Rating

5.0


Amy (Chencheng) has helped clients get into these companies:

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Amy (Chencheng) W.

Amy (Chencheng) W.

5.0

 
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