
Chencheng W.
5.0
Lead with Impact: Instacart Engineering Director
Studied at Purdue University
Works at Instacart
Available Friday at 10:00 PM UTC
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Chencheng's Coaching Offerings
Pay as you go
Get help with Conflict Resolution, Change Management, and .
Chencheng also coaches for Executive and Career Development. View all.
Chencheng’s Leadership Development Qualifications
Experience level: Director
Hello and welcome to my profile! With over a decade of experience in engineering leadership roles at top tech companies like Instacart and LinkedIn, I specialize in developing high-performance teams and driving growth through strategic leadership. At Instacart, I lead engineering teams focused on user acquisition and retention, while at LinkedIn, I rebuilt and scaled the CRM platform team, contributing significantly to a billion-dollar business. My journey from Software Engineer to Director of Engineering has equipped me with the skills to foster great team culture and align cross-functional strategies for impactful results. If you're looking to enhance your leadership skills and drive success in your organization, let's connect and create a tailored development plan for you!
Chencheng can help with:
Conflict Resolution
Change Management
Problem Solving
Coaching and Mentoring
Innovation and Creativity
Chencheng also coaches for Executive and Career Development. View all.
Work Experience
Director of Engineering
Instacart
May 2022 - Present
I led a few engineering teams in Growth. We drive new user acquisition and retention through partnership and membership. We build platform and toolings to drive Instacart’s growth across user’s lifecycle through marketing channels (CRM, paid marketing)

Senior Engineering Manager
August 2018 - May 2022
I led the CRM platform team of LinkedIn Sales Navigator, attributing to half of the revenue of a billion dollar business. Rebuilt the team from 4 engineers and scaled to two teams. I learned how to build high performance teams, foster great team culture, and aligning with cross functions to make customer focused strategy and deliver strong business results from this experience.

Staff Software Engineer
September 2014 - August 2018
Promoted twice from SWE to Sr SWE, to Staff SWE in 3.5 years, being apprentice manager in the last 0.5 years. I learned how to build solid and good products features used by millions of users, I also learned how to lead large and complex engineering executions from this experience.
Software Engineer
Qualcomm
March 2012 - August 2014
Enabling Windows And Android phones through Qualcomm’s system on chip drivers.
Education
Purdue University
Master's Degree, Electrical And Computer Engineering
2009 - 2011
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