
Amy (Chencheng) Wu
5.0
(7)
Director of Engineering at Instacart | Build High-Performance Teams
Studied at Purdue University
Admissions Committee at Instacart
Successful clients at
Available today at 8:00 PM UTC
I am flexible, ping me if any of these time does not work and I'll make it work for you
Questions? Start chatting with this coach before you get started.
Amy (Chencheng)'s Coaching Offerings
Custom hourly · $199/hr
Get help with AI Automation, AI Fundamentals, and .
Amy (Chencheng) also coaches for AI Services and Leadership Coaching. View all.
Amy (Chencheng)’s Career Coaching Qualifications
Experience level: Director
Amy (Chencheng) has helped clients get into these companies:
I bring over a decade of leadership experience in high-growth technology companies, including senior roles at Instacart and LinkedIn. Throughout my career, I’ve built high-performance teams, led organizations through multiple reorgs, and directly coached and developed dozens of professionals—from individual contributors to senior managers. My qualifications are grounded in proven, hands-on experience: Promoted five times in ten years across multiple companies Led organizations of 50+ engineers through rapid growth and change Coached and developed ICs into managers and managers into senior leaders Extensive experience in organizational design, team building, and leadership development Deep expertise in helping professionals navigate promotions, transitions, and high-stakes decisions Specialized in supporting women and minorities advancing in male-dominated industries I coach from lived experience—having personally navigated promotions, role changes, and increasing leadership scope while balancing family and wellbeing. My approach combines practical career strategy with emotional intelligence to help clients grow confidently, position themselves for advancement, and reach the next level with clarity and purpose.
Amy (Chencheng) can help with:
AI Automation
AI Fundamentals
AI Outreach
AI-Powered Job Search
Career Planning
Cover Letters
Freelancing
General Exploration
Interview Prep
Job Search Strategies
Leadership
Networking Strategy
Personal Branding
Professional Networking
Resume Review
Salary Negotiation
Skill Building
Amy (Chencheng) also coaches for AI Services and Leadership Coaching. View all.
About Amy (Chencheng)
Every promotion is an identity rewrite — and nobody hands you the new rules. I’ve done it five times, from IC to Senior Engineering Manager at LinkedIn to Director at Instacart, and now again as I leave corporate to build something new. I spent a decade leading engineering orgs — reorgs, org design, calibration systems, AI adoption — and navigating the cross-functional complexity and politics that come with the role. What I learned is that the hardest part isn’t the job itself. It’s understanding the system you’re inside, especially when the rules quietly change. I coach from that lens. Not frameworks — pattern recognition. Across hundreds of conversations mentoring and coaching leaders, I kept seeing the same thing: high performers already operating at the next level, but not being seen that way. Not because they lack capability, but because they’re being misread — or playing by rules that no longer apply.
Why do I coach?
I coach because the moments that stayed with me most were never the promotions themselves. They were the moments when someone started to see themselves differently — with more clarity, more authority, and more range than they’d given themselves permission to claim. I know how disorienting leadership transitions can be, especially when the expectations change faster than anyone explains them. What I needed in those moments was not generic advice from the outside, but someone who understood the terrain from the inside. That person didn’t exist for me. I want to offer that kind of support now.
Work Experience

Head of Growth
Stealth Startup
February 2026 - Present

Director of Engineering
Instacart
May 2022 - Present
Admissions Committee
I led a few engineering teams in Growth. We drive new user acquisition and retention through partnership and membership. We build platform and toolings to drive Instacart’s growth across user’s lifecycle through marketing channels (CRM, paid marketing)

Senior Engineering Manager
August 2018 - May 2022
Hiring Manager
I led the CRM platform team of LinkedIn Sales Navigator, attributing to half of the revenue of a billion dollar business. Rebuilt the team from 4 engineers and scaled to two teams. I learned how to build high performance teams, foster great team culture, and aligning with cross functions to make customer focused strategy and deliver strong business results from this experience.

Staff Software Engineer
September 2014 - August 2018
Promoted twice from SWE to Sr SWE, to Staff SWE in 3.5 years, being apprentice manager in the last 0.5 years. I learned how to build solid and good products features used by millions of users, I also learned how to lead large and complex engineering executions from this experience.

Software Engineer
Qualcomm
March 2012 - August 2014
Enabling Windows And Android phones through Qualcomm’s system on chip drivers.
Amy (Chencheng) was also given offers to work at

Meta (Facebook)

DoorDash

Google
Education

Purdue University
Master's Degree, Electrical And Computer Engineering
2009 - 2011
7 Reviews
Overall Rating
5.0
Amy (Chencheng) has helped clients get into these companies: