About Chencheng

I have over a decade of leadership experience in high-growth technology companies, helping teams navigate change, scale quickly, and deliver meaningful impact. My career has combined engineering leadership, organizational design, and business strategy. I’ve built high-performance teams, led large cross-functional initiatives, and guided organizations through multiple stages of growth and transformation many times. Most recently, as an Engineering Director at Instacart, I led 50+ engineers across growth and shopping, helping drive double-digit growth in challenging market conditions. Before that, at LinkedIn, I helped build and scale a B2B product from the ground up into a billion-dollar business. Along the way, I was promoted five times in ten years—while raising two children and navigating the added complexity of being a woman and minority leader in a male-dominated industry. I learned firsthand how to balance ambition with wellbeing, lead through uncertainty, and grow without burning out. Those experiences shape how I coach today. I help ambitious professionals navigate uncertainty, define success on their own terms, and build fulfilling careers and lives— not by pushing harder, but by thinking more clearly, trusting themselves, and designing a life that truly works.