Amy (Chencheng) Wu
5.0
(5)
Studied at Purdue University
Admissions Committee at Instacart
Successful clients at
Available tomorrow at 10:00 PM UTC
I am flexible, ping me if any of these time does not work and I'll make it work for you
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About Amy (Chencheng)
Every promotion is an identity rewrite — and nobody hands you the new rules. I’ve done it five times, from IC to Senior Engineering Manager at LinkedIn to Director at Instacart, and now again as I leave corporate to build something new. I spent a decade leading engineering orgs — reorgs, org design, calibration systems, AI adoption — and navigating the cross-functional complexity and politics that come with the role. What I learned is that the hardest part isn’t the job itself. It’s understanding the system you’re inside, especially when the rules quietly change. I coach from that lens. Not frameworks — pattern recognition. Across hundreds of conversations mentoring and coaching leaders, I kept seeing the same thing: high performers already operating at the next level, but not being seen that way. Not because they lack capability, but because they’re being misread — or playing by rules that no longer apply.
Why do I coach?
I coach because the moments that stayed with me most were never the promotions themselves. They were the moments when someone started to see themselves differently — with more clarity, more authority, and more range than they’d given themselves permission to claim. I know how disorienting leadership transitions can be, especially when the expectations change faster than anyone explains them. What I needed in those moments was not generic advice from the outside, but someone who understood the terrain from the inside. That person didn’t exist for me. I want to offer that kind of support now.
Work Experience
Head of Growth
Stealth Startup
February 2026 - Present
Director of Engineering
Instacart
May 2022 - Present
Admissions Committee
I led a few engineering teams in Growth. We drive new user acquisition and retention through partnership and membership. We build platform and toolings to drive Instacart’s growth across user’s lifecycle through marketing channels (CRM, paid marketing)
Senior Engineering Manager
August 2018 - May 2022
Hiring Manager
I led the CRM platform team of LinkedIn Sales Navigator, attributing to half of the revenue of a billion dollar business. Rebuilt the team from 4 engineers and scaled to two teams. I learned how to build high performance teams, foster great team culture, and aligning with cross functions to make customer focused strategy and deliver strong business results from this experience.
Staff Software Engineer
September 2014 - August 2018
Promoted twice from SWE to Sr SWE, to Staff SWE in 3.5 years, being apprentice manager in the last 0.5 years. I learned how to build solid and good products features used by millions of users, I also learned how to lead large and complex engineering executions from this experience.
Software Engineer
Qualcomm
March 2012 - August 2014
Enabling Windows And Android phones through Qualcomm’s system on chip drivers.
Amy (Chencheng) was also given offers to work at
Meta (Facebook)
DoorDash
Google
Education
Purdue University
Master's Degree, Electrical And Computer Engineering
2009 - 2011
5 Reviews
Overall Rating
5.0
Amy (Chencheng) has helped clients get into these companies: