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Package Description:
This package is designed for applicants ready to elevate their MBA essays and tell their story in a way that truly resonates with admissions committees. Whether you’re starting from scratch or fine-tuning existing drafts, this offering provides expert support to help you write essays that stand out. Common coaching activities in this package include, but are not limited to: - Initial Kickoff & Planning Session: Begin with a deep dive into your background, goals, and experiences to lay the foundation for a strong, authentic narrative. - Application Strategy: Collaborate with your coach to define what makes you unique and how to strategically showcase your story across your essays. - Essay Brainstorming: Explore key experiences and themes to uncover compelling angles and identify the most powerful stories to tell. - Essay Crafting: Build clear, compelling, and well-structured essays that reflect your personal voice and align with what top programs are seeking. - Essay Editing: Refine and polish your drafts through multiple rounds of feedback to ensure clarity and impact. This package is flexible and tailored to your unique goals. Your coach will provide honest, strategic feedback to ensure your essays reflect your strengths—and help you put your best foot forward.
What you'll get from this package
Compelling essays that are differentiated, personalized, and thoughtful — tailored to each school you decide to apply to
A deeper understanding of who you are, what impact you plan to have on the world, and why business schools should care
An outline and several drafts of essays that get you closer to the final polished version that will stand out to admissions teams
Additional details
Coaching delivered via live sessions and .
Additional expectations or terms of engagement may be provided by coaches (e.g. expected response times, etc.).
Services included:
Essays
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Charlene Y.
Joined April 2025
5.0
Wharton MBA & Lauder MA '21 | Former Wharton Admissions Fellow
Every person is unique, and I want to help you tell your story. My MBA clients have been admitted to Wharton (including Lauder), NYU, Berkeley, Columbia, Kellogg and more. As a former Kearney consultant and Wharton/Lauder admissions insider, I help candidates cut through the noise and present their authentic selves—because the best business leaders aren’t carbon copies. My approach blends 7+ years of management consulting rigor with hands-on recruiting and admissions experience. At Kearney, I led teams through complex transformations while honing my talent-spotting skills through recruiting efforts (turns out identifying great candidates isn’t so different from building high-performing consulting teams). And as a Wharton Admissions Fellow, I learned what really makes applications click (hint: it’s not just GMAT scores or fancy job titles). I strongly believe that diverse perspectives fuel innovation—a principle I now bring to my advisory work. As a Wharton Admissions Fellow and Lauder interviewer, I saw firsthand how powerful storytelling can bridge gaps in representation. I’m particularly passionate about helping underrepresented candidates navigate the MBA maze. Whether you’re switching industries, coming from a non-traditional background, or just don’t see yourself in those glossy MBA brochures, I’ll help you translate your unique experience into a compelling story. I am well-versed in global cultural immersion: I hold an MBA from Wharton and a Master of Arts in International Studies from Lauder, as well as Bachelor of Arts degrees in Communications and French from the University of Pennsylvania. Fluent in English, Mandarin, and French, I’ve seen how languages and identities shape leadership, and thus can help candidates turn their unique experiences into competitive advantages. Business schools need leaders who reflect the world—and I’m here to help you prove you belong in the room.
Starting at $1,245
5h+ of coaching