BRYONY BOUYER
5.0
(10)
Studied at Harvard Business School
Hiring Manager at Hasbro
Successful clients at
Not currently taking new clients
About BRYONY
Bryony Bouyer is a seasoned executive with demonstrated leadership and revenue building experience in multi-billion-dollar publicly traded consumer products companies. Her brand-building, licensing and employee inclusion expertise has earned her recognition from various prestigious sources, including Women In Toys (WIT) and the University of Massachusetts, Dartmouth, where she recently received an Honorary Doctorate. Background Ms. Bouyer began her marketing career in 1987 at Reebok International and has served in a variety of consumer and employee insight-driven roles over a 38 year period. This includes consumer products marketing, brand licensing and employee belonging & engagement. Her marketing, creative, operational and people management skills have been pivotal in successfully growing iconic brands Brand Expansion Ms. Bouyer played an integral role in strategically advancing Hasbro’s successful consumer products division via the licensing mechanism. She was instrumental in taking the MY LITTLE PONY brand into more than 70 countries and across all major consumer products and promotional categories. Furthermore, she grew the TRANSFORMERS consumer products portfolio to deliver over $12 billion in retail sales in 2014. Inclusion and Engagement Leadership Most recently, Ms. Bouyer led Hasbro’s Global Diversity and Engagement efforts with a focus on building an inclusive workforce. She ensured that the company served its global and diverse consumer base effectively. Board Memberships and Voluntary experience Ms. Bouyer currently chairs the board of the Charlton College of Business at the University of Massachusetts, Dartmouth. She is a Trustee for the Community Colleges of Rhode Island (CCRI) and a Mentor for the SCORE organization. Educational Background Ms. Bouyer holds a BS in marketing and an Honorary Doctorate degrees from the University of Massachusetts Dartmouth; an MBA from Bryant University; and Certificates from Harvard Business school (Women on Boards) and the Tuck School of Business Dartmouth.
Why do I coach?
Coaching is my super power! because I have an authentic desire to see others succeed. I've had coaches and mentors throughout my career who helped me to achieve over 35+ years of continued career growth aand I feel privileged to be able to do the same for others.
Work Experience
SVP Global Diversity and Inclusion
Hasbro
November 2018 - December 2024
Hiring Manager
• Developed and established the Diversity & Inclusion & Multi-cultural function at Hasbro. • Identified and drove incremental business results based on key insights around the multi-cultural consumer. • Aligned Diversity & Inclusion, culture, business, and community efforts to achieve Hasbro D&I CSR goals. Managed and mentored complex team members at varying levels of the organization
SVP Franchise Management , Operations and Marketing
Hasbro
December 2016 - November 2018
Responsible for developing & driving the global consumer products strategy for all of Hasbro’s brands • Launched franchise planning program & process, successfully expanded key franchises including My Little Pony, Transformers, Nerf & Monopoly. • Built collaborative marketing team developing specific franchises & key marketing initiatives. • Leveraged press releases, trade show & regional summits, amplified credibility in Licensing.
SVP Global Category Management - Licensing
Hasbro
June 2014 - December 2016
Responsible for globalizing & maximizing Toy & Game category within licensing division while driving effective marketing & creative for the entire group. • Developed long term strategic plan & motivated 10 member global Toy & Game licensing team to increase revenue by 66% in 3 years. • Lead & motivated 22 member global Product Development & Creative team to deliver best in class selling tools. • Built best in class marketing & franchise team, delivered consistent trade shows around the world, upgraded marketing materials & maximized internal & external relationships.
VP Marketing and Disney Parks and Resorts Relationship
Hasbro
2000 - 2000
Responsible for establishing vision, brand identity, consumer segmentation, marketing initiatives & overall website tonality, radio spots & on-line advertising. • Served as key member of senior team for startup of education-based website based on the African Diaspora. • Worked closely with owners & investment teams on sale of website to Time Warner & AOL within 9 months of launch.
Brand Director
Reebok
January 1988 - January 1994
Hiring Manager
Progressive increase in responsibility and job titles over a 7 year period ranging from Marketing Assistant to Brand Director
Education
Harvard Business School
Certificate, Women on Corporate Boards
2018 - 2018
University of Massachusetts at Dartmouth
Honorary Doctorate
2018 - 2018
Bryant College
MBA, Business
1990 - 1991
Achieved MBA in 1991 while working a full time, high travel role
10 Reviews
Overall Rating
5.0
BRYONY has helped clients get into these companies: