Andrea M. | Leland

Andrea Maurieres

5.0

(8)

Studied at NYU Stern School of Business

Hiring Manager at SumUp

Successful clients at

Not currently taking new clients

Protected by the Leland Experience Guarantee

Not currently taking new clients

Interested in coaching?

Select a category below to view Andrea’s offerings.

About Andrea

Former French diplomat turned tech operator, I’ve spent the past decade scaling commercial and go-to-market teams across Europe, LATAM, and Asia. From launching ride-sharing in Argentina to leading fintech and SaaS growth across eight markets, I bring a global, results-driven perspective to every challenge. I now coach professionals looking to break into tech, grow in revenue roles, or navigate international career transitions—with a strong focus on clarity, confidence, and impact.

Why do I coach?

I coach because I believe in transformation. I’ve lived it—leaving diplomacy to build and scale tech companies across the globe. Along the way, mentors helped me see possibility where I saw risk, and clarity where I felt lost. Today, I coach regularly—guiding professionals through career transitions, leadership growth, and bold international moves. Coaching is about unlocking potential, rewriting stories, and turning bold decisions into real impact. If you’re ready for a leap, I’m here to help you make it with confidence.

Work Experience

Chief Commercial Officer

Harbiz

January 2023 - Present

Hiring Manager

Own Revenue Strategy & P&L - Built and implemented the strategy that led to the Serie A (5.5 Million round) in January 2024 and target of break-even in 2025. Maintaining a 7% MoM MRR growth, and tripling ARR in 2 years. - Lead Sales and Engagement Strategy – Build and scale acquisition and retention strategies for SMB and long-tail wellness professionals. (Personal Trainers, yoga teachers, nutritionists, physiotherapists…). Global Sales Leadership - Manage 4 teams : SDR, AE, Customer Success and Affiliates & Partnerships. Launch and build new Lead generation channels as Affiliates, and optimize the actual one and Acquisition Channel, built and launch of Product led growth. - Developed and executed strategic sales plans, expanding market share across key European markets, launch and manages : 3 new products, 4 sub-products (cross-selling and upselling) and 7 New geographies (DACH, UK, US, Chile, Colombia, Mexico, Argentina). - Revenue Operations - Manage Tools and Operations for the Sales team : HubSpot, Apollo, Notion, Looker, Stripe, AI-based automation (chat, CRM, PLG workflows). Accelerate Acquisition by Implementing AI agents tools (Increased our Lead generation channel). - Build & Lead Revenue Team – Scaled a 30+ person multinational cross-market team operating across 7 countries; implemented sales playbooks adaptable to each market. Setting up compensation frameworks, Performance tracking, hiring, termination and coaching to align with business goals while giving clear vision and tools to grow.

Director, Product Growth

SumUp

January 2022 - December 2022

Hiring Manager

Growth - Launched and scaled sales teams targeting SMBs, contributing to 50% of new revenue within 12 months. Creation and management of the pricing strategy, implementation of two new sales channels (hired, trained, and organized a local internal Business Development team and hired a third-party vendor), implementation of the subscription model and definition of the KPIs - Team - Scale from scratch the small merchants' sales team from 0 to 21 team members, including three direct reports (Performance tracking, hiring, target setting, Pipeline management, Forecasting). - Management - Full P&L and unit economics ownership, designed a new business model with lower payback and negotiable fees to achieve positive EBITDA by the end of the year.

Senior Manager, Growth

SumUp

January 2021 - January 2022

Hiring Manager

Growth - Designed and launched four Offline Sales Channels, representing 54% of Revenue generated after Month 5 - Affiliates team (created an External Sales Representative program across Chile, which became the first growth channel after two months with more than 600 partners). - Retail (launched in the four most prominent retailers in Chile): negotiation and new logistic processes and Stores (opened 17 stores within malls and created a model to optimise rentability - Team - Created, scaled, and managed an Offline team from 0 to 15 team members in 6 months, with 100% retention. Established a culture of accountability and performance excellence, leading to the successful launch of new sales channels and subscription models

Co Founder

From Paris to Santiago

October 2020 - November 2022

E-commerce (Shopify) - Importing and Selling French/Chinese sneaker brands to Chile https://www.instagram.com/deparisasantiago/

Driver Country Launch Lead

DiDi

January 2020 - March 2021

Hiring Manager

Product: Localization of the ride-sharing and taxi products for the Argentinian market (key local features for product launch for drivers side). - Growth - Created and implemented Driver Engagement Strategy for the country - increasing retention by 30% and 20% growth in active drivers base WoW and designed onboarding lifecycle, increasing sign-ups by 45% in 1 month and lowering the cost of acquisition by 15%

Go-to-Market Lead

DiDi

July 2019 - January 2020

Rotational Leadership Program in LatAm, four rotations of 3 months to lead Product and Sales teams in charge of country launch for Ride and Food Delivery Business in China, Chile, Argentina, and Brazil during the pandemic. - Key achievements : - Launch a New Product, “DiDi delivery” in Chile to keep driver engagement during the pandemic (pricing, product feature, and growth strategy) - Create and implement a plan for integration with VIP Customers for DiDi Food Brazil (example: Burger King) - Set up the launch strategy for Small Cities in Chile and Argentina (including two products launched for the first time: Taxi and ride-sharing (including negotiation with local authorities)

Vice President Business Development and Partnership,

Business France

June 2017 - June 2018

Hiring Manager

- Led tech team across North America, defining Go-to-Market strategy for the French market for the largest U.S. tech companies; generated a 200% increase in the number of companies setting up and growing in France, including Palantir, Nextdoor, and Zendesk. - Conducted assessment to combat European competitive pressure in light of Brexit (Make our Planet Great Again). - Negotiated and lobbied international and local government stakeholders, quadrupling the number of strategic alliances.

Director Business Development East Coast, Startup Digital

Business France

June 2014 - June 2017

Attracted direct U.S. investments to France with a focus on tech companies and startups through meeting with 100 C-level executives annually (consulting on Go-to-Market strategy for France); helped 42 U.S. tech companies to set up operations in France; recognized as agency's top performer for three consecutive years, - Co-produced two competitions for U.S. startups to engage in the French Tech ecosystem; 50% of winners decided to set up in France after two years

Manager Business Development East Coast, Tech & Digital

Business France Tech

June 2012 - July 2014

- Advised global team by scouting weekly trends in digital and technology in the U.S. to target key potential investors - Implemented data-oriented sales process with visual presentation support to seek U.S. investments in France