Alan W.
5.0
Studied at The Wharton School (UPenn)
Worked at McKinsey & Company
Available tomorrow at 3:00 PM UTC
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About Alan
Alan is an ICF-certified leadership coach and facilitator with over a decade of work experience in consulting and advertising. As a coach, he helps professionals and managers approach their careers with intention, focusing on prioritizing what’s important , shifting mindsets, and setting goals in service of professional growth. Example coaching topics include perfectionism, impostor syndrome, leadership effectiveness, transitioning to manager, and assessing career opportunities. As a facilitator, Alan helps emerging leaders develop an authentic style and presence through both technical and soft skills. Facilitation topics include executive-level communication, presenting with confidence, and managing teams effectively. Prior to coaching, Alan spent seven years at McKinsey, consulting private equity clients on consumer investments. During his time there, he managed over 30 teams, coached 100+ consultants, and earned 'master faculty' distinction — the highest recognition bestowed for teaching learning & development — teaching foundations of leadership and teamwork.
Work Experience
Coach | Facilitator
Self-Employed
March 2024 - Present
Coaching, Facilitation and +2 skills
Engagement Manager
McKinsey & Company
November 2020 - April 2024
Hiring Manager
Focus on Private Equity clients and the beauty space, particularly in delivering consumer insights-driven growth strategy. Have led multiple diligences in the beauty sector across skincare, haircare, and contract manufacturing. Select examples of relevant projects include: Diligence of beauty contract manufacturer, including detailed assessment of market landscape, key success factors for the industry, customer-level business review, and perspectives on growth opportunities Diligence of leading haircare brand to identify growth opportunities in geographical and channel expansion; PE clients purchased the asset and doubled revenues in two years Multiple growth strategy engagements for exit diligences, developing views on market growth and landscape, paired with customer interviews to deliver insights on growth opportunities Project Management, Storytelling and +3 skills
Associate / Senior Associate
McKinsey & Company
August 2017 - October 2020
MBA Candidate
The Wharton School
August 2015 - May 2017
Marketing/ Operations Joint Major and Strategic Management Major Wharton Dance Studio - VP of Choreographer and Member Relations & Choreographer Leadership Fellow - Class of 2017 Wharton 22s (men's club promoting gender pay equality) - Marketing Board
Summer Associate
McKinsey & Company
May 2016 - August 2016
Account Manager
DDB Worldwide
October 2014 - June 2015
Oversaw pan-agency team in developing integrated marketing plans, providing strategic insights and creative messaging recommendations across channels to shape up to $8M advertising and promotions budget depending on brand. Created and maintained analysis of expected costs for all test ads, optimizing production output against an $1M budget across all brands. Led cross-functional teams for all advertising deliverables from consumer testing through to production, launching new print and online video campaigns for Alexia as well as test ads for Reddi-wip, Slim Jim, and Ro*Tel/ Velveeta. Collaborated with strategy, creative, and project management teams on creative storytelling initiative, which focused on utilizing visual presentations to sell in new concepts and ideas; initiative led to $1.4M incremental production dollars across brands.
Account Executive
DDB Worldwide
August 2013 - October 2014
Managed execution of multi-channel McDonald’s national campaigns, serving as the primary client contact for all creative deliverables including TV, radio, online videos, social, and digital display media; spearheaded campaign that drove 18% incremental sales for Chicken McNuggets during 2014 Winter Olympics. Supervised junior account members and interns on producing all key creative materials for McDonald’s annual marketing leadership management conference, including sizzle reels, award videos, and interactive displays. Developed and spearheaded launch of mentorship program for Account Management with support from Account Management and Human Resources department heads; the program pairs over 30 junior employees with mentors.
Education
The Wharton School (UPenn)
Master of Business Administration (M.B.A.)
2015 - 2017
Northwestern University
Bachelor of Arts, Economics and Psychology
2007 - 2011
Activities and societies: F & F Marketing Group Co-Founder, Dance Marathon 120 Hour Club, Camp Kesem
Alan was also personally admitted to
NYU Stern School of Business
UCLA Anderson School of Management
14 Reviews
Overall Rating
5.0
Alan has helped clients get into these companies: