About Alan

Here’s the headline for what you probably care about: I’m a full-time, ICF-certified leadership coach, with seven years of experience at McKinsey before I left as an Engagement Manager to start my own coaching and leadership facilitation business. Everything below this is just meant to give you a better idea of who I am and how I approach coaching! The first class I ever took in college was ‘Psychology of Popular Media’, a seminar that dove into how our beliefs and decisions are impacted through persuasion and influence via media. It’s no exaggeration to say that the class set me on the career path that led me here as a coach; it helped me develop a life-long interest with how people make decisions, in service of influencing them to make better choices for themselves. That interest has been a north star for me in every step of my career, which has included: (1) Four years in advertising, where I tried to convince the American Consumer to Buy More Chicken McNuggets (because more McNuggets = more happy experiences) (2) A pivot to business school, when I realized that I wanted to use a more data-driven approach to decision-making (3) My time at McKinsey where I focused on Consumer / Private Equity, specializing in developing insights-driven growth strategy for companies (read: persuaded PE clients to buy companies they believed they had a compelling growth story and vision for; helped consumer companies craft a brand value proposition that they believed would be most compelling to their core consumers) (4) Coaching, where I decided to go from persuasion on a macro scale to that of a micro-scale – helping individuals make decisions they believe in by arming them with the tools and mindset they need to feel confident in their professional endeavors Through it all, I’ve always had a deep curiosity into uncovering insights about people: their motivations, their interests, their priorities, and how those factors shape how they approach decision making. My ‘coach approach’ centers on helping you uncover insights about yourself and arming you with the clarity of thought to tackle the tough decisions and challenges in your professional life. Tactically, I serve as a mirror for you; I take your context, situation, and challenges and synthesize them into clear themes for you that allow you to identify what you want to work on and how you want to do it. If you’re interested in learning more, please reach out and I look forward to connecting via an intro call!