Leland+ for Product Management
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Product Design Challenges
Use these challenges to sharpen your product execution skills.
Persona Defintion Drills
To design a great product, you need to know your users intimately. This requires creating specific, vivid personas that truly come to life and guide your design decisions. To practice the skill of constructing these archetypes, this exercise uses your favorite TV show characters as inspiration.
Creating a Standout PM Candidacy
Breaking into product management or leveling up as a PM requires more than checking boxes. In this panel, experienced product leaders will share what actually differentiates strong PM candidates in today’s competitive hiring market. You’ll hear practical insights on how to position your background, demonstrate product thinking, and stand out across resumes, interviews, and networking. Whether you’re pivoting into PM or refining your approach, this session will help you understand where to focus your effort and how to build a compelling, end-to-end PM candidacy.
Product Case Interview Prep: “What’s Your Favorite Product?”
“What’s Your Favorite Product?” Description: “Tell me about your favorite product” sounds simple, but in PM interviews it’s often a test of how clearly you think about users, tradeoffs, and product decisions. This session is for candidates preparing for product management interviews who want a stronger, more structured way to approach this common question. You’ll learn how to break down a product through a PM lens, communicate user insight and product judgment, and structure an answer that shows how you think rather than just what you like.
What Good Looks Like -PMs and Sr. PMs
A clear, practical look at the skills and habits that make great PMs and Sr PMs — straight from a product leader.
Building a Technical Skills for Non-Technical PMs
A practical guide for non-technical Product Managers to build technical fluency and lead confidently in tech-driven teams.
Breaking Into Product Management: Real Stories
Real stories from product managers who transitioned from other fields
Building AI Prototypes as a Product Manager
Launching AI products requires a different approach than traditional product development. In this session, Principal Product Manager at Nike and AI expert Jon M. will walk you through the process of building AI prototypes that are functional, user-centered, and testable. You’ll learn how to translate ideas into working prototypes, validate assumptions with real users, and iterate effectively to ensure your AI product delivers lasting value. By the end, you’ll have practical strategies to bridge the gap between AI concepts and actionable product outcomes.
Heuristic Evaluation
Learn how to conduct a heuristic evaluation to identify usability problems and improve your product's user experience with Nielsen's 10 principles.
Build Prototypes as a Product Manager
Live walk through of how a product manager can build a clickable prototype using an AI vibe coding tool called Figma Make.
Product Management Recruiting: Ask Me Anything
No slides, no script—just real talk. In this open Q&A session, join PM coach Rosaalie S. for the chance to ask anything about breaking into product management. From resumes and referrals to interview prep and offer negotiations, nothing is off the table. Whether you're exploring your first APM program or navigating a career pivot into PM, this session is your space to get honest answers and practical advice from someone who’s been in your shoes (and made it through). Bring your questions and prepare to gain insights!
Product Management Panel: Creating a Standout Candidacy
Trying to land a PM/APM role? Join us as we bring together an expert coaches Parth S., Raghu R. and Bryan R. to help you navigate the recruiting process and learn about work and culture for various top firms. They'll discuss recruiting processes, the work they do, and firm-specific interview tips.
AMA: Life of a Principal PM + AI Tools to Learn
Ever wonder what it's like to be a Principal Product Manager? How about navigating the daily changes with AI and vibe coding tools? Or sitting on leadership teams and influencing senior executives on roadmap changes or shifting user needs? In this 30-minute AMA, I answer as many of your questions as I can about all things being a Principal Product Manager and navigating the daily changes with AI in our jobs, including: - What I’ve learned in 12+ years of product management across 4 large companies - How to grow your career and position yourself for promotions - The AI tools you should be learning to 10X productivity as a PM This session is for you if: - You’re a current PM trying to level up - You’re thinking about moving into product management - Wondering what AI tools PMs should be testing and learning in their jobs
How to Navigate the Product Sense/Discovery question
The product sense—or discovery—question is one of the trickiest parts of any product management interview. It tests not only your creativity but also your ability to think strategically, empathize with users, and communicate structured product decisions. In this session, Kate X, a seasoned product leader and Leland coach with experience hiring and mentoring PMs at top tech companies, will break down exactly what interviewers are looking for and how to deliver confident, high-impact answers. In this event you'll: Learn a repeatable framework for tackling product sense questions See real examples of strong responses Leave with clear strategies to stand out in your next PM interview.
Build Your Personal Brand: Craft Your Story & Stand
A practical workbook that helps professionals define and confidently communicate their personal brand during a career transition.
Product Management Interview Prep Cheat Sheet
Want to figure out how to make your examples shine? Leverage this template to create the perfect 'cheat sheet' so you can ace the interview!
The Product Resume: What Actually Works
Crafting a standout resume for product roles isn’t about cramming every metric or buzzword you can think of—it’s about telling a clear story that shows how you think, lead, and build. In this focused session, led by Yoshi K., a former Meta and LinkedIn product leader with extensive interviewing and hiring experience, you’ll learn what actually makes a product resume effective and how to position your experience in a way that resonates with hiring managers. We’ll cover the do’s and don’ts of product resumes, how to tailor yours for different types of roles, and what common mistakes to avoid so you can cut through the noise and land more interviews—whether you're pivoting into product or refining an already-strong resume.
APM AMA: Landing an APM Offer as a Non-Technical Student
Breaking into product management without a technical degree is absolutely possible—with the right positioning. Join Elena A., an incoming Associate Product Manager at Salesforce with experience as a Salesforce intern, for a session on landing APM roles as a non-technical candidate. Bring your questions—Elena will share how she told her story, built product credibility from a non-CS background, and navigated the APM recruiting process from first applications to final rounds.
Product Management Sprint Kickoff 2025
Kick off Leland’s Product Management Sprint with a high-impact session designed to set you up for success across the full week of PM recruiting events. You’ll get a clear overview of the PM hiring landscape, the skills and stories top companies look for, and how to structure your prep for product sense, execution, and behavioral interviews. Whether you’re just exploring PM or gearing up for applications, this kickoff will help you navigate the sprint with clarity, confidence, and a winning strategy.
Product Management Panel: Strategies for a Competitive Application
Trying to land a PM/APM role? Join expert coaches Rahim D., Alfred D., and Ami F., as they help you navigate the recruiting process and learn about work and culture for various top firms. They'll discuss recruiting processes, the work they do, and firm-specific interview tips.
