Leland+ for MBA

Writing a Holistic Set of Kellogg Essays (with Top Leland Coaches)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

Consulting-to-MBA: Stand out as a "Traditional" Candidate

​Consultants make up one of the largest applicant pools to top MBA programs—which means standing out is more important than ever. In this panel, Leland coaches Andy P. (Top MBA coach for 20 years), Karla M. (150+ M7 Admits, prior consultant, Harvard/Booth dual degree grad), and Ben L. (300+ M7 Admits, prior consultant, GSB grad) will share how to craft an authentic, differentiated story that sets you apart from thousands of other applicants with similar backgrounds. ​You’ll learn how to translate your consulting experience into powerful application essays, recommendations, and interviews that highlight your leadership, impact, and future goals. Whether you’re a current analyst, associate, or engagement manager preparing for a future cycle, this session will give you actionable strategies to turn a “traditional” background into a standout advantage.

Build a Cohesive Narrative

Understanding The Importance of Each Element In Your Application

Leveraging AI for MBA Applications (while also not cheating)

How can you make the most of GenAI tools to leave no stone unturned in your MBA process? What are the right and wrong ways to be leveraging AI as you build out your applications? I'll help you lower your anxiety around this topic, and help you use AI to complement your thinking on other critical questions like: - "How do I know what programs are the best fit for me?" - "How do I even go about researching my target programs?" - "How can I use it to level up my writing? What pitfalls do I need to avoid?” - "How can I map out my timeline for applying to MBAs?" - "How can I use AI to complement my live interview prep? - "How can I be sure my AI-based research is accurate?" The idea behind this session is twofold: 1) lending you tactical tips to raise the quality of your MBA applications in a world of limited time. (2) helping you think in ways that go beyond the specific questions we cover, so that you can generate plenty questions of your own. As someone who advises people on everyday-life-AI and has also worked with a handful of startup CEOs and investors on layered, complex research requiring heavy AI use, I'll help you make the most of our latest tech without compromising the integrity of your applications. I hope you leave feeling this whole MBA project is something doable, with a few AI-powered arrows in your quiver that can simplify your life as you get there. If you’re interested in 1:1 coaching, you can always drop me a line through my Leland profile. See you soon.

Deferred MBA M7 Series: Kellogg

Thinking about a deferred MBA and wondering what it takes to get into a top program like Kellogg? Join Andrew Dale, a former Kellogg Admissions Officer and Supercoach on Leland, as he walks you through what makes a strong application, how to tell a compelling story, and what Kellogg specifically looks for in deferred candidates. Bring your questions about essays, recommenders, interviews, and strategy—Andrew will help position you for success.

Building the Foundations

Understanding The Process Before You Launch Your Journey

Storytelling vs Reporting

Avoiding resume repetition, writing essays that resonate

Demonstrating Cultural Adaptability

Global perspective + U.S. fit

Tuition, Cost of Living, and ROI

Real budgets, affordability planning, Deferred Tuition education

Leadership in Global Contexts

Influence vs title, cross-cultural teamwork, initiative

Find Your MBA Fit

Considering an MBA but not quite sure which programs are the right fit? All these MBA options sound the same? Not even sure why you want an MBA yet? Should you apply to 2 schools, or 7? Been there. As a Stanford GSB Alum who's helped over 300 applicants land a coveted spot at top programs like GSB, HBS, Wharton, Kellogg and more, I'm throwing together this free 45-minute event to cover some criteria you can use to narrow your search. You'll come away with a clearer idea of how to pick the right schools for you so you can focus your time and energy. Space is limited, so RSVP now to secure your spot and take the first step not just towards applying, but applying to the right places.

Visa Strategy

F-1 visa basics, OPT, STEM extension, sponsorship challenges, school support

U.S. vs International Admissions Differences

What U.S. schools value (leadership, impact, fit), expectations for career clarity

Letters of Recommendation

Who to choose globally, coaching recommenders ethically

Résumé for U.S. MBA Applications

One-page rules, U.S. formatting, action verbs, metrics

Application Packaging

Story consistency across essays, résumé, interviews

Finish Strong

What Happens After You Submit?

AdCom Insider Tip #1

Why International Applicants Get Misread in the U.S. MBA Process

Telling Your Story

Build Your Own Personal Brand

Interviews for International Candidates

Mock structures + success strategies