Telling Your Story
Build Your Own Personal Brand

How to Build a Strong MBA Application from Start to Finish
Starting an MBA application can feel overwhelming when there are so many moving pieces and no clear roadmap. This session is for applicants who want to understand how to approach the process from start to finish with a thoughtful, structured strategy. You’ll learn how to evaluate your profile, build a strong school list, and develop a cohesive narrative across essays, recommendations, and interviews.

Storytelling vs Reporting
Avoiding resume repetition, writing essays that resonate

Beyond the Basics: AI Resume Strategies That Land Interviews
This 45-minute session will show you how to use AI to transform your resume from a basic document into one that gets noticed, going far beyond keyword swaps or generic AI tools. We’ll work through examples, with guided opportunities for you to apply each technique to your own resume. We’ll cover: *The difference between generic prompts and role-specific, detailed prompts — and how to craft your own live in the session *Turning a career history or messy notes into a polished, professional draft you can use immediately *Rewriting bullet points to emphasize impact, metrics, and action verbs recruiters can’t miss *Condensing overly long sections without losing substance so your most important wins stand out

Demonstrating Cultural Adaptability
Global perspective + U.S. fit

Common Communication Mistakes
Over-formality, vague leadership claims, jargon
Adcom Insider Tip #3
How Top MBA Programs Actually Read Essays (HBS vs GSB vs Wharton vs MIT)

Career Story & Post-MBA Goals
Structuring a compelling international career narrative
Build a Cohesive Narrative
Understanding The Importance of Each Element In Your Application

Kellogg Essay 1 Example
Kellogg Essay 1 example of an female consultant accepted into the class of 2027.

Behavioral Interview
STAR strategy + international context examples

Application Packaging
Story consistency across essays, résumé, interviews

Stanford MBA Essay - "What Matters Most to You and Why?"
Read an example essay for the Stanford Graduate School of Business focused on helping emerging markets grow.

Kellogg Video Essays
Guide to preparing for Kellogg video essays with example questions

NYU Stern Career Goals Essay
From consulting to global film strategy to launching a production company—read a bold, purpose-driven vision for a post-MBA career.

Financing Your MBA
In this 1-hour webinar, Juno co-founder and HBS alum, Nikhil Agarwal, shares several tips and tricks for mastering personal finances during your MBA school matriculation, including your options regarding federal and private student loans, how to compare your options the smart way, tax strategies, investment tips, and more.

The Three Biggest Secrets of the GMAT: Scoring Algorithm & Test Strategy
Learn how to ace the GMAT with these tips and tricks.

NYU Stern "Change" Essay: The Story of a Consultant
A deep dive into a successful NYU Stern "Change" essay. Learn how an organizational transformation consultant crafted a compelling narrative around their professional experience to secure a spot at the school.

MBA Resume: How to Structure It
Learn how to structure your MBA resume for maximum impact. We break down the key sections and how to present your experience effectively.

Writing Standout MBA Application Essays
Led by Jenai A. (Stanford MBA), Oren M. (Ex Admissions @ NYU Stern MBA) and Ellin L. (MBA coach for 12+ years with 98.9% accept rate), this session will provide you with valuable insights, proven strategies, and expert guidance to help you create impactful essays that reflect your unique experiences and aspirations. Discover top tips for capturing the attention of admissions committees, structuring your essays effectively, and showcasing your authentic voice. Whether you are just starting your application or looking to refine your existing essays, this workshop will equip you with the tools and techniques necessary to make your application shine.