Leland+ for MBA

From College to Stanford GSB: The Deferred MBA Strategy Session (Dec 11)

Getting into Stanford GSB’s Deferred MBA program is not about checking boxes: it’s about building a strategy years before most candidates even think about business school. In this exclusive session, Dr. Loubna Bouamane, former MBA Admissions Director and founder of Admission Concierge, will walk you through exactly how top students position themselves for Stanford straight from college. You’ll learn how to craft a compelling early-career narrative, select the right internships and leadership experiences, stand out academically, and avoid the most common mistakes that derail otherwise strong candidates. Whether you’re a freshman, sophomore, junior, or recent graduate, this session will give you a clear roadmap to Stanford’s deferred MBA pathway with real-world insights from inside the admissions process.

Round 1 MBA Application Strategy: Month-by-Month Plan

Most applicants think Round 1 starts when essays are released. It doesn’t. By the time you’re staring at a blank document in July, the strongest candidates have already done the hardest part of the work. Not writing but thinking. Not polishing, but positioning. What happens between May and September is where applications are won or lost. And the biggest mistake I see every year is candidates staying busy instead of getting strategic.

Top 5 MBA Application Tips From a Former HBS AdCom

MBA admissions are highly competitive—and small strategic choices can make a big difference. This session shares insider insights from a former Harvard Business School admissions committee member on what truly matters in MBA applications. In this event, you’ll learn the top five factors that strengthen your candidacy, from positioning your story and selecting recommenders to crafting standout essays and avoiding common application mistakes. We’ll also cover how admissions committees evaluate applicants and what sets successful candidates apart. Whether you’re early in the process or polishing final submissions, you’ll leave with clear, actionable guidance.

8 Steps to Complete MBA App: 2) Key Stories/Strategic School Outreach

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the second of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will turn your experiences into structured story summaries and begin strategic outreach to students and alumni. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you focused and accountable. By the end, you will have strong, authentic essays and a narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 2 transforms your experiences into structured story material and begins meaningful school outreach: • Distill 10–20 high-impact stories from your Life Story Timeline using a structured framework. • Learn how to select stories that reveal leadership, growth, resilience, and character. • Apply tagging to identify recurring themes that will shape your positioning. • Begin outreach to current students and alumni. This is the phase where your raw experiences begin turning into usable material. You move from “I’ve done a lot” to “Here are the defining stories that show exactly who I am.” The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to develop a compelling story bank and begin connecting with your target schools in a thoughtful, intentional way, this is your next step.

From College to Stanford GSB: The Deferred MBA Strategy Session (Feb 5)

Getting into Stanford GSB’s Deferred MBA program is not about checking boxes: it’s about building a strategy years before most candidates even think about business school. In this exclusive session, Dr. Loubna Bouamane, former MBA Admissions Director and founder of Admission Concierge, will walk you through exactly how top students position themselves for Stanford straight from college. You’ll learn how to craft a compelling early-career narrative, select the right internships and leadership experiences, stand out academically, and avoid the most common mistakes that derail otherwise strong candidates. Whether you’re a freshman, sophomore, junior, or recent graduate, this session will give you a clear roadmap to Stanford’s deferred MBA pathway with real-world insights from inside the admissions process.

How to Stand Out in the Standford GSB Interview

The Stanford GSB interview is known for being highly personal and introspective, and many candidates struggle to strike the right balance between authenticity and structure. This session is for applicants preparing for Stanford who want to approach the interview with more clarity and confidence. You’ll learn how to answer behavioral questions with depth, communicate self-awareness and values, and align your responses with what Stanford is truly evaluating.

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

What’s Next? Your MBA Journey, Powered by Leland

​Whether you're planning to apply to business school this cycle or considering a future application, this final MBA Week session will help you get clear on your timeline, required materials, and next steps. ​We’ll break down the two key types of applicants—those targeting Round 1 deadlines this fall, and those planning ahead for next year—and what each group should be doing now to stay on track. From building your school list to prepping for the GMAT/GRE, writing your essays, or securing letters of recommendation, we’ll map out your path to success. ​You’ll also hear from the Leland team about the best resources available to support you, whether you’re ready to dive in or just starting to explore. We’ll share how our 1:1 coaching, bootcamps, essay reviews, and course content libraries align with where you are in your journey. ​Let’s wrap up MBA Week by setting you up for what’s next with confidence and a clear plan.

Standing Out as an International Applicant

​This session will be focused on helping international applicants develop a high-level understanding of all the components of the MBA application process, learn how to differentiate themselves from the crowd, and start to create a standout profile to get them into a top business school. With more non-US candidates applying every year, it’s more important than ever to show what makes you unique. ​Learn from a panel of experts who will share their expertise and experiences through an interactive discussion, practical tips, and real-life examples. We invite potential applicants from all corners of the globe to join us for this amazing event! ​Meet our panelists: ​Vica G., Stanford GSB MBA, former Silicon Valley tech executive and startup founder, double émigrée and storytelling expert passionate for helping international or underdog clients craft competitive applications. ​Jesse L., has coached 100% of full-service clients to top 30 MBAs, 95% to top 20, expert in international applicants and crafting compelling narratives. ​Cathy M, INSEAD MBA, has successfully coached candidates to gain admissions into top schools, including INSEAD, LBS, Booth, Wharton, HEC Paris, IESE, Cambridge Judge, Oxford Said & NYU Stern.

LBS MBA Application Essays | Securing that interview!

These are examples of detailed MBA application essays that secured a place at London Business School.

Great Alternatives to the US for Grad School

For many applicants, top graduate programs outside the United States offer world-class education, strong career outcomes, and more accessible pathways to admission and visas. This session explores leading international destinations for grad school, how their application processes differ from the US, and what to consider when evaluating cost, career mobility, and long-term goals. You’ll leave with a clearer view of global options and practical guidance for building a competitive international application strategy.

Ace the INSEAD Interview

The INSEAD interview is known for being conversational yet deeply probing, designed to assess leadership maturity, cultural adaptability, and clarity of purpose. In this session, you’ll learn how INSEAD structures its interviews, what interviewers are truly evaluating, and how to craft responses that reflect global perspective, self-awareness, and impact. You’ll leave with practical strategies to prepare confidently and stand out in one of the most distinctive MBA interview processes.

Harvard Essay 2 Example

Harvard Essay 2 example, female from a CPG start-up, accepted into the class of 2028.

Sample Consulting to MBA CV

Example of a CV from someone with Consulting experience for MBA applications.

How to Write an MBA Resume

A quick, step-by-step guide to writing the perfect MBA résumé.

Sample Resume Action Verbs

Using strong, impactful verbs is essential to crafting compelling bullet points on your MBA résumé. This guide includes a categorized list of powerful verbs to clearly showcase your skills and accomplishments.

Crushing Your Deferred MBA Applications

Applying to deferred MBA programs or curious about the process? Leland is excited to provide this FREE event to cover tips to help you get accepted into top MBA programs like Harvard Business School, Stanford GSB, Wharton, and more. ​​This workshop is hosted by John K, CEO and Founder of Leland. He was accepted to Stanford GSB and HBS though their deferred enrollment programs and will share key tips and tactical strategies to help you submit an application you are proud of. ​​​If you are interested in applying to a top 10 MBA program, have questions about the process, or just want to receive valuable insight, join us. It's completely free!

Common Kellogg Interview Questions

A bank of common Kellogg-specific behavioral interview questions designed to help you practice articulating your experiences and demonstrate leadership.

NYU Stern Essay 1 Example (Accepted with Full Ride)

NYU Stern Essay 1 example of a female from a CPG start-up accepted into the class of 2028.