Leland+ for MBA

Stanford GSB Essay: ‘What Matters Most to You, and Why’ (Admitted)

The essay that got me into Stanford GSB. A clear, introspective response to “What matters most to you, and why,” centered on reflection about leadership under pressure, initiative, and building trust in uncertain environments.

Sample Resume Metrics

Adding metrics and quantifiable data to your résumé demonstrates your tangible impact and value to potential MBA programs. Use this original list of metrics to clearly highlight your accomplishments.

MBA Reapplicant Guide

While it is disappointing to have put so much effort into applications and not get into the school you wanted, there is still hope! Admissions committees tend to look favorably upon reapplicants, provided you can show that you’ve improved your candidacy. During this session, we will discuss how to navigate the MBA admissions process as a reapplicant. We will discuss common reasons people are rejected, how to show growth and MBA readiness, and other ways to improve your chances this time around. We will have tips for those who have applied recently, as well as those who are reapplying again after a break.

Great Alternatives to the US for Grad School

For many applicants, top graduate programs outside the United States offer world-class education, strong career outcomes, and more accessible pathways to admission and visas. This session explores leading international destinations for grad school, how their application processes differ from the US, and what to consider when evaluating cost, career mobility, and long-term goals. You’ll leave with a clearer view of global options and practical guidance for building a competitive international application strategy.

LBS MBA Application Essays | Securing that interview!

These are examples of detailed MBA application essays that secured a place at London Business School.

Deferred MBA Planning — Preparing for a Successful Application [3/5/2026] (Recording)

Are you gearing up for the deferred MBA application process sometime in the next couple of years? Join me for a session dedicated to making sure you are well prepared when application season rolls around. I'm John, CEO of Leland, and I'll be your host for this session. Prior to Leland, I was admitted to HBS 2+2 and Stanford GSB deferred, and then founded Deferred MBA Consulting. In the past 8 years I have helped thousands of people with their deferred applications. Space is limited, so make sure to RSVP and secure your spot today!

Final Tips Before You Submit Your Deferred MBA Application

In this session, you will leave knowing how to tighten your essays in the final hours, what admissions committees at top deferred programs actually look for in the "future vision" prompts, and how to self-evaluate your recommender package before you hit submit. These are the specific pressure points that separate competitive deferred applications from strong ones.

Crushing Your Deferred MBA Applications

Applying to deferred MBA programs or curious about the process? Leland is excited to provide this FREE event to cover tips to help you get accepted into top MBA programs like Harvard Business School, Stanford GSB, Wharton, and more. ​​This workshop is hosted by John K, CEO and Founder of Leland. He was accepted to Stanford GSB and HBS though their deferred enrollment programs and will share key tips and tactical strategies to help you submit an application you are proud of. ​​​If you are interested in applying to a top 10 MBA program, have questions about the process, or just want to receive valuable insight, join us. It's completely free!

Build Your Test Prep Study Plan: GMAT & GRE

Your target score is not a dream. It is a strategy. The GMAT and GRE are beatable, but only if you stop winging it and start training with intention. In this session, you will build a personalized, high-performance study plan designed around your strengths, weaknesses, and timeline. You will learn how to diagnose your baseline, prioritize the sections that move the needle fastest, structure practice for maximum retention, and time your prep so you peak exactly when it matters. No more scattered studying. No more second guessing. Just a clear roadmap to a score that changes your trajectory. If you are ready to take control of your prep and unlock your full potential, this is your starting line.

Sample Consulting to MBA CV

Example of a CV from someone with Consulting experience for MBA applications.

Case Studies of Winning M7 MBA Essays

Top M7 MBA essays stand out because they combine clear goals, self-awareness, and strong storytelling. In this session, you’ll break down real examples of successful essays to understand what made them compelling, how they aligned with each school’s values, and how to apply those lessons to your own writing. Whether you’re drafting or revising, you’ll leave with a sharper framework for crafting essays that resonate with admissions committees.

Start With Why: How to Build an MBA Strategy That Will Work

A strong MBA application starts long before you write your essays, it begins with clarity on your “why.” In this session, you’ll learn how to define your career goals, connect them to the right programs, and build a cohesive strategy that guides every part of your application, from school selection to storytelling. Whether you’re early in the process or refining your plan, you’ll leave with a structured approach to crafting an MBA strategy that feels authentic, focused, and compelling.

Harvard Essay 2 Example

Harvard Essay 2 example, female from a CPG start-up, accepted into the class of 2028.

The MBA Narrative Lab: Where Story Meets Strategy

Most MBA applicants have strong resumes. Far fewer know how to turn their experiences into a cohesive, compelling narrative that actually drives admissions decisions. In The MBA Narrative Lab: Where Story Meets Strategy, you’ll learn how to connect your career moves, leadership moments, and future goals into a clear story that resonates. The speaker regularly works 1:1 with MBA candidates, and this session offers rare access to the same narrative frameworks used in coaching sessions to shape standout applications. Who This Is For - Applicants planning to apply in the next 1–2 cycles - Reapplicants who need a stronger, clearer positioning - Candidates struggling to connect “why MBA” to long-term goals - High achievers whose story feels scattered on paper What You’ll Walk Away With - A practical framework to define your core narrative arc - How to align past experience with future goals convincingly - The patterns I see across successful candidates at top programs - The kinds of story gaps and positioning mistakes I fix in 1:1 sessions - A simple exercise to pressure-test your narrative before writing essays

Ace the INSEAD Interview

The INSEAD interview is known for being conversational yet deeply probing, designed to assess leadership maturity, cultural adaptability, and clarity of purpose. In this session, you’ll learn how INSEAD structures its interviews, what interviewers are truly evaluating, and how to craft responses that reflect global perspective, self-awareness, and impact. You’ll leave with practical strategies to prepare confidently and stand out in one of the most distinctive MBA interview processes.

MBA Application Master Checklist

Staying organized is half the battle in MBA admissions. This master checklist walks you through every step of the process, from locking your school list and preparing your recommenders to final essay polish and interview prep, so nothing falls through the cracks. Designed for applicants targeting top programs who want a proven structure to keep their application on track and their momentum going all the way through decision day.

Ask Me Anything with a Former Harvard Adcom

Many applicants wonder what admissions committees are actually looking for, and how decisions get made behind the scenes. This session is designed for MBA candidates who want to better understand how applications are evaluated by someone who has been on the inside. You’ll learn what stands out when reviewing essays and resumes, how Adcoms think about career goals and leadership potential, and the common patterns that separate strong applicants from the rest of the pool.

What Europe’s Top B-Schools are Looking For

Europe’s leading business schools evaluate candidates through a distinct lens, often prioritizing international mindset, clarity of goals, and cultural contribution alongside professional achievement. In this session, you’ll learn what top European MBA programs value most in applications, how their expectations differ from US schools, and how to position your background for maximum impact. You’ll leave with a clearer understanding of how to tailor your strategy and strengthen your candidacy for Europe’s most competitive business schools.

Cracking Round 3 MBA: How I Got Admitted in the Final Round

Round 3 MBA admissions can feel unpredictable and highly competitive, but strong candidates still win seats with the right positioning and strategy. In this session, we’ll break down how to approach the final round strategically, address timing concerns head-on, and craft a compelling narrative that demonstrates urgency, fit, and readiness. You’ll gain practical insight into how admissions committees evaluate Round 3 applicants and how to maximize your chances even late in the cycle.

Applying for an MBA in 2026? 6 Things You Could be Doing Now to Get Ahead

Planning to apply for an MBA in 2026? Join me, Meghna (HBS '28), for a high-impact session to help you get ahead in your MBA application journey. With acceptances and scholarship offers from multiple M7 and T15 programs, I’m excited to share the strategies, lessons learned, and insider insights that helped me navigate the process successfully, and that can help you do the same. In this session, we’ll cover practical, actionable strategies you can start implementing now - from refining your target school list and clarifying your “Why MBA,” to a structured framework for brainstorming essays and building a personalized application timeline. I’ll also share candid advice on where to invest (and where not to invest) your time and money when it comes to test prep, networking, and other application resources. Space is limited, so RSVP today to secure your spot and take the first step toward a standout application. Attendees will also receive an exclusive discount code for 1:1 coaching for the 2026 cycle.