Leland+ for MBA

8 Steps to an MBA App: 5) Why an MBA? Why now? Your contributions?

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the fifth of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will define exactly what you need from an MBA and articulate the value you will bring to an MBA community, making sure you can answer the questions of why an MBA and why now successfully. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual videos if you only need focused help on a specific component(s) of your MBA application. This session moves your MBA application forward by clearly defining why you need an MBA now and what you will contribute to your future program: • Identify the specific skills, experiences, and perspectives you need from an MBA. • Clarify the academic, leadership, and experiential gaps your MBA must fill. • Articulate the perspectives, experiences, and strengths you will contribute to your MBA community. • Ensure your application shows both readiness for the MBA and a clear reason for pursuing it now. This is the phase where your goals and identity connect directly to the MBA itself. Instead of simply saying you want an MBA, you will clearly explain why this step is essential for your growth and how your presence will enrich the classroom and community. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs, including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify exactly how an MBA fits into your journey and demonstrate both readiness and contribution, this is your next step. Message me to receive a copy of the Why an MBA Why Now Worksheet I mentioned in the video!

Get Glowing Letters of Recommendation: Selecting and Preparing Your Recommenders [6/2/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join for the chance to win a free coaching session! After this session, you'll know how to identify the right recommenders for your MBA applications and how to brief them so their letters reflect the qualities adcoms actually look for. We'll cover how to choose recommenders who can speak to leadership and growth, what context and talking points to give them, and how to handle situations where your best option is an imperfect one. Attending live means you can ask about your specific recommender situation and hear how the coach thinks through cases that don't fit the standard advice. The coach works with MBA applicants on this every cycle and brings a clear sense of what separates letters that land from letters that get skimmed.

MBA Optional Essays - Your Complete Guide

The optional essay is one of the easiest places to hurt your MBA application. This guide shows you when to write one and when to skip it, with a real successful example explaining a low GMAT quant score and a clear framework for addressing extenuating circumstances without overexplaining.

How to Write an MBA Goals Essay

A complete framework for writing the goals essay that nearly every MBA program requires. Learn the winning formula, then use fillable tables to map your goals, select supporting past experiences, and connect to opportunities at up to four target schools. At the end, you'll have everything you need to draft a focused goals essay.

Starting Your GMAT Journey: An Introduction to the GMAT Focus Edition [5/21/2026] (Recording)

Starting GMAT prep can feel confusing when you’re not sure what’s changed in the Focus Edition or how to begin effectively. This session is for anyone looking for a clear introduction to the GMAT Focus Edition and what it takes to succeed. You’ll learn how the exam is structured, what each section tests, and how to build a study plan that aligns with your strengths and target score. Join live to ask questions about your starting point and get guidance on how to approach your prep with confidence. The speaker is an expert GMAT coach who regularly helps candidates navigate the early stages of studying. They’ll share the patterns they see across successful test takers and the foundational strategies typically covered in 1:1 prep sessions.

Inside the Mind of an MBA Admissions Committee [6/1/2026] (Recording)

What actually happens when your application is reviewed? This session offers a behind-the-scenes look at how admissions committees evaluate candidates, compare profiles, and make difficult decisions among highly qualified applicants. Attendees will gain insight into what drives admissions decisions beyond surface-level credentials and learn how to frame their candidacy in a way that resonates with the evaluators behind the process.

2026-2027 Wharton MBA Essay Guide

A prompt-by-prompt breakdown of all Wharton essays, with specific tips on what to do and what to avoid. This guide will help take your application from good to attention-grabbing!

How to Stand Out When So Many Use Claude / ChatGPT for Essays [5/27/2026] (Recording)

As AI tools become more widespread in the admissions process, differentiation matters more than ever. This session will explore how applicants can rise above increasingly polished but increasingly generic essays by developing sharper self-awareness, stronger personal narratives, and more nuanced positioning. Attendees will learn what admissions committees notice immediately in AI-assisted applications and how to ensure their story remains distinctive, memorable, and authentically their own.

MBA Self-Discovery Workbook: Unlock Your Narrative & Write Freely

This is a reflection-focused, 13-section workbook for MBA applicants to uncover and build your story before embarking on the complex, layered process of writing your essays. This resource is informed from my time in Stanford GSB's Interpersonal Dynamics (Touchy Feely), my time helping dozens of other GSB classmates find their voice as the Managing Editor for Stanford GSB's Paper (Nondisclosure), and in helping over 500 MBA applicants self-reflect in a way that feels genuine, personal and clarifying. I wrote this resource with just enough structure (but not too much), and with a practical eye towards covering the ground you'll need for your MBA apps. You'll go deep, but every question has a purpose. I also use this with everyone I work with, and it's something we'll cover at the very beginning of our process. My hope is that this resource, in addition to being a big help, feels like we're in conversation. The goal is just to get to know you a little better, one step at a time, in a way that feels natural, even enjoyable. Even if you're the only one who ever sees it, I've tried to write this in a way that I'd speak about this kind of thing with you. Because I think humans are the best way to help other humans see themselves a little deeper. And trust me, plenty of "coaches" could use more of that too ;) This workbook will cover your background, motivations, short and long-term goals, values, behavioral stories, and more. A PDF is attached here, but there's also a downloadable Word file I recommend using to make things much easier for you to fill out as you go. This took me about 20-30 hours of time to put together, and I suggest putting at least 5-10 into filling this out. Some go at it all at once, but most do it in a few sittings. Long walks are good to interperse between writing sessions, and I actually recommend you reflect and go back to this to update your answers several times throughout your MBA process. Save new versions as you go and you'll be able to see your application pixellate over this monthslong process. If you're reapplying, I'd push you to compare what you end up with here with what you submitted last time. The differences may be revealing. I hope ends up a real tool for you, and that it helps you find answers you might not have found otherwise. It also will give you a glimpse into what coaching together feels like. Don't hesitate to reach out if you feel like sharing this. Working on your writing and applications together is a natural byproduct of the kind of reflection you'll be doing here, and it's my favorite thing to help someone with. Happy writing :) -Ben

Professional CV - two Masters and three Doctorates + work experience!

For anyone looking for a clean, simple, thorough CV template! Includes my background of multiple undergraduate degrees, two Master's degrees, and three Doctorate degrees, along with research bibliography and work experience. Translatable for those entering MBA, Masters, PhD, medical school, dental school, physician's assistant and more.

2026-2027 Wharton MBA Essay Brainstorm Exercise

A fill-in-the-blank workbook that walks you through all Wharton essays. Brainstorm tables, story selection guidance, and ready-to-use outlines take you from blank page to first draft.

Defining Your Personal Narrative for MBA Applications [6/3/2026] (Recording)

GIVEAWAY DURING THE EVENT: Join for the chance to win a free seat in Leland's MBA Bootcamp! Many MBA applicants have strong experiences, but struggle to turn them into a narrative that feels clear, cohesive, and memorable. This session is for candidates who want to better define the story they’re telling across their entire application. You’ll learn how to identify the themes that connect your experiences, communicate your goals with more clarity, and build a narrative that feels authentic while aligning with what admissions teams look for. Join live to ask questions about your own application story and get guidance from an expert MBA coach who is a Chicago Booth MBA and former admissions professional. The speaker has worked closely with applicants on positioning and storytelling and will share the patterns they see across successful candidates and standout essays. Expect practical insights and feedback similar to what’s covered in 1:1 admissions coaching conversations.

Finish Strong

What Happens After You Submit?

Pre-Departure Preparation

Visa, housing, networking, CPT prep

Application Packaging

Story consistency across essays, résumé, interviews

Behavioral Interview

STAR strategy + international context examples

Competency Questions

Leadership, failure, teamwork, ethics

AdCom Insider Tip #5

What Admitted Applicants All Have in Common

Waitlist Strategy

Updates, new achievements, school engagement

Course Conclusion

What You've Learn and What's Next