Telling Your Story
Build Your Own Personal Brand

The "American Style" Application
Directness, reflection, vulnerability—all without oversharing

Essay 2 Brainstorm & Structure Worksheet
A guided worksheet designed to help you brainstorm impactful stories, identify key themes, and structure your Kellogg essay 2 with clarity and purpose.

Common Kellogg Interview Questions
A bank of common Kellogg-specific behavioral interview questions designed to help you practice articulating your experiences and demonstrate leadership.

Example IB/PE Resume — Evercore IB
See an example resume that's been used for a variety of finance roles. The resume background highlights finance degree at UT Austin and work experience at Evercore and I Squared Capital.

Mapping Your Strengths to Kellogg’s Values
Assess your personal alignment with Kellogg’s environment and define how your experiences, strengths, and leadership style connect to its values.
Awards & Activities
A tactical guide to highlighting your leadership, impact, and global experiences in Kellogg’s awards and activities sections.

The 2025 Video Interview Guide Yale & Kellogg
This comprehensive guide covers the essentials for your video interview components for Yale School of Management (SOM) and Northwestern Kellogg School of Management. It includes format, timing, evaluation criteria, common questions, and expert strategies for preparation and delivery.

MBA Hiring Trends & Application Goals
What are the latest trends in MBA recruiting? Are your post-MBA career goals aligned with your past experiences and the current market? This session offers insider insight into recruiting trends at top MBA programs, along with a framework for creating compelling, realistic, and ambitious goals that strengthen your application. Whether you’re pivoting careers or advancing in your current industry, learn current trends and best practices for positioning yourself effectively to gain acceptance to a top MBA program and set yourself up for the internship and job search processes. This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

Resume Template
An editable template designed to help you showcase impact, leadership, and clarity across every bullet point.
Building a Kellogg-Ready Resume
Transform your resume from a job summary into a leadership showcase that highlights collaboration, impact, and growth potential.

Business School Application Resume Example
Successful business school application resume; generated admit with full or partial scholarships to Kellogg, Ross, & Fuqua

Deferred MBA Admit: Kellogg Essay Examples
Check out these essays from a successful Leland customer who was admitted to the deferred MBA program at Kellogg.

Waitlist Action Planner Template
• Weekly layout (Weeks 1–6) • Sections for: school engagement, updates, achievements, outreach, mindset goals • Columns for tracking actions, deadlines, and communications sent • Example of a completed plan for inspiration • Summary section for final reflection

Columbia Business School Mock Interview Guide
Mock Interview Guide with Questions and Suggestions

Comprehensive Guide to Letters of Recommendation
Letters of recommendation can make or break a graduate school application—but too often, applicants underestimate their importance or don’t know how to manage the process strategically. In this session, we’ll cover everything you need to know: whom to ask, when to ask, how to prepare your recommenders, and how to ensure your letters complement and strengthen the rest of your application. You’ll also learn how to approach potential recommenders with confidence, provide the right context and materials, and avoid common pitfalls. With clear guidance from Jennifer P., a Harvard master’s graduate and experienced coach, you’ll walk away with a roadmap to securing strong, authentic recommendations that highlight your strengths and align with your overall story.

Getting into Stanford GSB
Are you aiming to secure a spot in a top MBA program? Join me, Sydney, for an insightful session on how to navigate the MBA application process and stand out among a competitive pool of applicants. As a recent MBA graduate from Stanford's Graduate School of Business and a former MBA Student Admissions Ambassador, I am passionate about guiding prospective students through this journey. During this event, we'll cover essential topics such as general exploration, essays, application strategy, recommendations, and networking strategy. Whether you're considering applying in round 2 or looking for an extra push for round 1, this session is tailored for you. Let's work together to present your authentic story and find your passion through business.

3 Tricky GRE Quant Questions
Example of 3 tricky quantitative GRE questions
15 Challenging GMAT Questions
An overview of 15 challenging GMAT questions and walkthroughs.
Your Narrative Arc: Current Path vs Dream Career vs Disconnect
Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.