Building the Foundations
Understanding The Process Before You Launch Your Journey

Creating the Perfect MBA Resume
Slides from a presentation on Aug 5, 2025 on Leland

Wharton 2025-26 Example Essays
Example essays answering the latest Wharton 2025-26 essay prompts. Female candidate with government/defense background.

You've Started Your MBA App ... But Now What?
You've started your MBA application, but now what? You need to create a compelling application while navigating a landscape that has undergone a shift from last year. In this session, using real examples from past clients, you will learn how to craft a compelling elevator pitch that will drive ALL your application content. With over 15 years of experience in MBA coaching and a background as a former admissions committee member at the University of Chicago Booth School of Business, I have helped over 100 applicants secure their spots at top business schools and will share what separates good applications from the bad. Whether you're applying for a traditional full-time, executive, or part-time MBA, this session will provide you with the tools and insights needed to craft a compelling application. Don't miss this opportunity to gain a competitive edge in your MBA application process!
Translating Your Experience
Speak the US MBA Admissions Language

Networking & Events Tracker
A customizable tracker to help you organize your Kellogg networking efforts and reference in applications and interviews.
Video Essay Guidance
Unique to Kellogg, the video essay is your chance to show personality, presence, and energy. Learn what makes a great response and how to prepare naturally.

STAR Response Worksheet
A guided worksheet to help you structure impactful interview answers using the STAR framework, highlighting your actions, results, and leadership in a clear, compelling way.
Awards & Activities
A tactical guide to highlighting your leadership, impact, and global experiences in Kellogg’s awards and activities sections.

Essay 1 Brainstorm & Structure Worksheet
A guided worksheet designed to help you brainstorm impactful stories, identify key themes, and structure your Kellogg essay 1 with clarity and purpose.

Demonstrating Cultural Adaptability
Global perspective + U.S. fit

Sample Outreach Messages
Sample emails and LinkedIn messages to help you confidently connect with Kellogg student and alumni for networking and insights.

Consulting-to-MBA: Stand out as a "Traditional" Candidate
Consultants make up one of the largest applicant pools to top MBA programs—which means standing out is more important than ever. In this panel, Leland coaches Andy P. (Top MBA coach for 20 years), Karla M. (150+ M7 Admits, prior consultant, Harvard/Booth dual degree grad), and Ben L. (300+ M7 Admits, prior consultant, GSB grad) will share how to craft an authentic, differentiated story that sets you apart from thousands of other applicants with similar backgrounds. You’ll learn how to translate your consulting experience into powerful application essays, recommendations, and interviews that highlight your leadership, impact, and future goals. Whether you’re a current analyst, associate, or engagement manager preparing for a future cycle, this session will give you actionable strategies to turn a “traditional” background into a standout advantage.

Mapping Your Strengths to Kellogg’s Values
Assess your personal alignment with Kellogg’s environment and define how your experiences, strengths, and leadership style connect to its values.
Leveraging Events & Resources
How to make the most of info sessions, AdCom events, and student panels to build your story.

Optional MBA Essay Example – Low GPA
MBA Optional Essay Example addressing a low GPA and mental health challenges. Asian Male.
Building a Strong Narrative
Learn a step-by-step framework for identifying your Kellogg “MBA Story”: your cohesive story across essays, resume, and interviews.

It's October, But I'm Stuck on my Essays!
Feeling stuck on your MBA application essays? You're not alone, and I'm here to help you successfully get to a Round 2 deadline. Join me for an insightful session where we'll tackle the art of crafting compelling essays that truly reflect your unique story and aspirations. With over 15 years of experience admitting student to every top MBA institution in the world, I will distill the components of effective essays that my clients have written to help you understand how to make your essay powerful and memorable. Whether you're applying for a traditional full-time MBA, deferred, executive, part-time, or online MBA, this session will provide you with the strategies and insights needed to elevate your application. Don't miss this opportunity to gain a competitive edge—RSVP now to secure your spot!

Resume Template
An editable template designed to help you showcase impact, leadership, and clarity across every bullet point.
Understanding the Kellogg Interview Format
Overview of Kellogg’s behavioral interview and how it reflects the school’s culture and values.