Leland+ for MBA

How to Build a Winning MBA Application

Many MBA applicants have strong profiles but struggle to bring all the pieces together into a cohesive, competitive application. This session is designed for candidates who want to understand how admissions committees evaluate applicants across essays, resumes, recommendations, and interviews. You’ll learn how to define clear career goals, build a compelling narrative, and position your experiences in a way that demonstrates leadership, impact, and fit with your target programs.

MBA Goals & Purpose Guide: Define Your Short- and Long-Term Goals

Most MBA applicants know they need goals. Few know how to make them specific, grounded, and genuinely their own. This guide gives you a clear framework for defining your short-term and long-term post-MBA goals, along with the purpose behind them. Inside you will find what strong goals include, what weak ones look like, worked examples you can learn from, and the reflection questions that help you get there. Everything is in one place and structured so you can work through it in order or go straight to what you need. Whether you are just starting to think about direction or refining goals you have already begun to develop, this guide will help you arrive at goals you can defend confidently in essays, interviews, and school conversations.

Find Your MBA Fit

Considering an MBA but not quite sure which programs are the right fit? All these MBA options sound the same? Not even sure why you want an MBA yet? Should you apply to 2 schools, or 7? Been there. As a Stanford GSB Alum who's helped over 300 applicants land a coveted spot at top programs like GSB, HBS, Wharton, Kellogg and more, I'm throwing together this free 45-minute event to cover some criteria you can use to narrow your search. You'll come away with a clearer idea of how to pick the right schools for you so you can focus your time and energy. Space is limited, so RSVP now to secure your spot and take the first step not just towards applying, but applying to the right places.

8 Steps to a Complete MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Round 1 MBA Application Strategy: Month-by-Month Plan

Most applicants think Round 1 starts when essays are released. It doesn’t. By the time you’re staring at a blank document in July, the strongest candidates have already done the hardest part of the work. Not writing but thinking. Not polishing, but positioning. What happens between May and September is where applications are won or lost. And the biggest mistake I see every year is candidates staying busy instead of getting strategic.

How to Stand Out in the Standford GSB Interview

The Stanford GSB interview is known for being highly personal and introspective, and many candidates struggle to strike the right balance between authenticity and structure. This session is for applicants preparing for Stanford who want to approach the interview with more clarity and confidence. You’ll learn how to answer behavioral questions with depth, communicate self-awareness and values, and align your responses with what Stanford is truly evaluating.

NYU Stern Essay 1 Example (Accepted with Full Ride)

NYU Stern Essay 1 example of a female from a CPG start-up accepted into the class of 2028.

8 Steps to an MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to watch individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Accepted Harvard Essay 3 Example

Harvard Essay 3 example of a female from a CPG start-up accepted into the class of 2028.

Accepted Kellogg Essay 1 Example

Kellogg Essay 1 example of a female from a CPG start-up accepted into the class of 2028.

NYU Stern Short Answer Example (Accepted with Full Ride)

NYU Stern Short Answer examples of a female from a CPG start-up accepted into the class of 2028.

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.

Leadership in Global Contexts

Influence vs title, cross-cultural teamwork, initiative

Leveraging AI for MBA Applications (while also not cheating)

How can you make the most of GenAI tools to leave no stone unturned in your MBA process? What are the right and wrong ways to be leveraging AI as you build out your applications? I'll help you lower your anxiety around this topic, and help you use AI to complement your thinking on other critical questions like: - "How do I know what programs are the best fit for me?" - "How do I even go about researching my target programs?" - "How can I use it to level up my writing? What pitfalls do I need to avoid?” - "How can I map out my timeline for applying to MBAs?" - "How can I use AI to complement my live interview prep? - "How can I be sure my AI-based research is accurate?" The idea behind this session is twofold: 1) lending you tactical tips to raise the quality of your MBA applications in a world of limited time. (2) helping you think in ways that go beyond the specific questions we cover, so that you can generate plenty questions of your own. As someone who advises people on everyday-life-AI and has also worked with a handful of startup CEOs and investors on layered, complex research requiring heavy AI use, I'll help you make the most of our latest tech without compromising the integrity of your applications. I hope you leave feeling this whole MBA project is something doable, with a few AI-powered arrows in your quiver that can simplify your life as you get there. If you’re interested in 1:1 coaching, you can always drop me a line through my Leland profile. See you soon.

Adcom Insider Tip #2

How to Translate Global Impact Into U.S. Impact Language

Consulting-to-MBA: Stand out as a "Traditional" Candidate

​Consultants make up one of the largest applicant pools to top MBA programs—which means standing out is more important than ever. In this panel, Leland coaches Andy P. (Top MBA coach for 20 years), Karla M. (150+ M7 Admits, prior consultant, Harvard/Booth dual degree grad), and Ben L. (300+ M7 Admits, prior consultant, GSB grad) will share how to craft an authentic, differentiated story that sets you apart from thousands of other applicants with similar backgrounds. ​You’ll learn how to translate your consulting experience into powerful application essays, recommendations, and interviews that highlight your leadership, impact, and future goals. Whether you’re a current analyst, associate, or engagement manager preparing for a future cycle, this session will give you actionable strategies to turn a “traditional” background into a standout advantage.

Career Story & Post-MBA Goals

Structuring a compelling international career narrative

Translating Your Experience

Speak the US MBA Admissions Language

Stanford GSB Essay: What Matters Most (Deferred)

An in-depth look at a compelling "What matters most to you, and why?" essay that helped a deferred candidate get into Stanford GSB.

Example Resume - Deferred Acceptance

Get a look at a resume that secured a deferred MBA acceptance. Discover how to build a profile that impresses top business school admissions committees.