Leland+ Content Library

Mastering Market Sizings

Mastering Market Sizings is an interactive workshop designed for anyone who wants to confidently approach market sizing questions - essential skill in consulting interviews. Join Wasim T. as he teaches the Carve-and-Segment approach, a method to logically break down market sizing problems into clear, manageable components. You’ll also learn how to communicate your analysis effectively using the MAC framework (Methodology, Assumptions, Calculations). ​​During the session, you will work through a market sizing exercise step-by-step, helping you understand and internalise how these methods work in practice. We’ll discuss common pitfalls and how to avoid them. By the end of the workshop, you’ll have a structured, repeatable approach and increased confidence for independently approaching market sizing questions.