Leland+ Content Library
Writing the “Why MBA?” Essay
Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.
Craft Your MBA Story
Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career
Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.
Introduction to MBA Narrative Brainstorming
Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.
Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career
Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.
Your Narrative Arc: Current Path vs Dream Career vs Disconnect
Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.
Crafting Your Throughline
Distill your story into a central theme or “throughline” that ties together your experiences and goals.
Crafting Your Throughline
Distill your story into a central theme or “throughline” that ties together your experiences and goals.
Connecting Your Personal and Professional Experiences
Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.
Connecting Your Personal and Professional Experiences
Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.
Introduction to MBA Narrative Brainstorming
Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.
Your Narrative Arc: Current Path vs Dream Career vs Disconnect
Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
Writing the “Why MBA?” Essay
Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
Writing the STARR Essay
Master the STARR (Situation, Task, Action, Result, Reflection) framework to highlight your leadership, impact, and growth.
Tailoring Your Story for Different Schools
Adapt your core story for different MBA programs while maintaining consistency and authenticity.
Work With Me!
Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.
Work With Me!
Learn about personalized coaching options to refine your essays, story, and overall MBA strategy. Get an overview of the personalized coaching options Joshua can offer to refine your essays, story, and overall MBA strategy.
Conclusion of Module 1
Review your progress and refine your brainstorm to prepare for essay drafting.
