Leland+ Content Library

APM Success Stories

​Associate Product Manager (APM) programs have become one of the most sought-after pathways into tech, offering early-career professionals a structured way to break into product management. But what does it really take to land one of these coveted roles—and succeed once you’re in? ​In this panel, you’ll hear directly from Alec S. and Jess C., coaches who have navigated the competitive APM recruiting process and built impactful careers in product management. Panelists will share their personal journeys, lessons learned, and strategies that helped them stand out in applications and interviews. ​Whether you’re just starting to explore PM careers or actively applying to APM programs this year, this session will give you practical insights and inspiration to chart your own path to success.

Breaking Into Product Management Panel

​Curious about how to land your first role in product management? Join us for the Breaking Into Product Management Panel, where Kevin A. (Ex-LinkedIn), Jess C. (Autodesk), and Christian S. (LinkedIn)—coaches with PM experience will share their unique paths into the field and the lessons they learned along the way. You’ll hear about different entry points, what hiring managers are really looking for, how to build relevant experience, and the skills that matter most. Whether you're a student, career switcher, or just starting out, this panel will give you tactical insights to help you take the next step toward a PM role.