Leland+ Content Library
PMM Case Study Frameworks: A Complete Guide
Master product marketing case studies with this complete guide. We break down the essential frameworks you need to ace your interviews.
Breaking Into & Excelling in Product Marketing: Top 10 Proven Attributes of Exceptional PMMs
Product Marketing is one of the most dynamic and impactful roles in marketing. It is also not consistently defined across organizations. Without a clear understanding of what truly drives success, it’s easy to get overlooked for promotions, or miss the mark when trying to break into the role. Join Amy Chou (Former Google & TikTok Product Marketing Exec) and Kevin Au (Former Product Marketing Executive at Bill) for a 45-minute Q&A style discussion. Designed for: Marketers looking to break into PMM, and Current PMMs wanting to level up and accelerate their career growth Together, these two former PMM senior leaders will share insider insights on the Top 10 Attributes of Exceptional PMMs, qualities that separate great PMMs from good ones. You’ll walk away with: What hiring managers really look for when building PMM teams. The critical skills and traits top-performing PMMs consistently demonstrate. Guidance to assess your own strengths and identify growth areas. Real-world examples of how these show up in day-to-day work. Join us and leave with practical tips to elevate your impact and accelerate your PMM growth!
Breaking Into Product Management Panel
Curious about how to land your first role in product management? Join us for the Breaking Into Product Management Panel, where Kevin A. (Ex-LinkedIn), Jess C. (Autodesk), and Christian S. (LinkedIn)—coaches with PM experience will share their unique paths into the field and the lessons they learned along the way. You’ll hear about different entry points, what hiring managers are really looking for, how to build relevant experience, and the skills that matter most. Whether you're a student, career switcher, or just starting out, this panel will give you tactical insights to help you take the next step toward a PM role.
