Leland+ Content Library

Writing a Holistic Set of Kellogg Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

2025 DMBA Recommendation Prep Template

A complete guide to preparing your recommenders for the 2025 deferred MBA admissions cycle. Learn how to get powerful LORs that get you accepted.

Stanford GSB Impact Essays | Set of 3 | Healthcare

Wondering what to put for Stanford's "optional" short answer questions? Check out three 1200-character responses from a recent GSB admit

Live Mock MBA Interview

​In this workshop, you’ll experience what it’s really like to be in the MBA hot seat through a mock interview led by top Leland coaches Angela C. and Ben L. With years of experience coaching applicants into programs like Stanford GSB, HBS, and Wharton, they know exactly what admissions committees are looking for. ​You’ll practice tackling the toughest questions, get real-time feedback on your answers, and learn strategies to communicate with confidence and authenticity. Whether you’re preparing for your first interview or refining your approach for final rounds, this session will help you sharpen your skills and stand out in the competitive MBA admissions process.

Managing MBA Application Stress (Deck)

Learn from the slides of a past event designed to help you think through the honest realities of the process and buckling down of it all, how to keep your health and life in the foreground even with a lot going on, and how to not think of your health like firewood in service of a work product.

Writing a Holistic Set of HBS Essays

Your first-draft essays for Harvard Business School probably aren't what you think they are. Listen to two of Leland's top coaches help you see why, and more importantly, know how you can elevate them to a point where you can "go to school in the Boston area".

Consulting Case Frameworks and Structuring

A tactical session on breaking down case interview problems using clear, MECE-aligned frameworks—covering profitability, market entry, M&A, and more.

What Deferred MBA Essays Need to Accomplish, and How to Get There

Deferred MBA essays are less about polished resumes and more about potential, clarity of goals, and long-term impact, and getting them right requires a very specific approach. In this session, you’ll learn what top programs actually expect deferred candidates to demonstrate, how admissions committees read these essays differently from traditional MBA applications, and how to structure your responses to show maturity, self-awareness, and trajectory. We’ll break down common pitfalls, winning themes, and practical steps to move from a blank page to a compelling final draft with confidence.

Start Now: Creating a Strong MBA Application Early

Starting your MBA application early gives you a major advantage. In this session, we’ll break down what strong applicants do months ahead of deadlines, from shaping a clear career narrative and school strategy to building relationships, test plans, and experience gaps. You’ll leave with a practical roadmap for how to use the early months intentionally, avoid last-minute stress, and position yourself as a compelling, well-prepared candidate when applications open.

Analyzing Example Essays from Chicago Booth Admits [3/13/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Chicago Booth.

Writing Standout DMBA Essays

Your Deferred MBA essays are your chance to show top programs who you are — but with limited experience, it can be hard to know what stories to tell and how to make them stand out. In this session, Leland Coaches Ben L., Melanie E., and Olivia P. — who have helped dozens of early-career applicants get into programs like HBS, GSB, and Wharton — will break down what makes a winning essay. They’ll share proven strategies for identifying your strongest themes, crafting a clear and authentic narrative, and avoiding the common pitfalls that hold candidates back. You’ll leave with a sharper sense of how to approach each prompt, connect your story to your goals, and position yourself as a must-admit candidate in this year’s Deferred MBA cycle.

Mock McKinsey Interview - March 2026

A McKinsey interview isn’t just about getting the right answer—it’s about how you think. This mock interview session gives you a front-row seat to what a real McKinsey-style case looks and feels like under pressure. Watch a live case unfold in real time, see how structure and communication can elevate (or derail) performance, and hear direct feedback on what separates solid responses from truly exceptional ones. If you want to understand what excellence actually looks like in the room—and how to replicate it—this is a session you won’t want to miss.

Analyzing Example Essays from Wharton Admits [3/20/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Wharton.

Deferred MBA M7 Series: Stanford

Get an inside look at what Stanford GSB seeks in Deferred MBA candidates and how to bring your unique story to life. Expert Leland coach and GSB alum Ben L. will break down the qualities Stanford cares about most—impact, curiosity, and personal growth. You’ll leave with concrete strategies to articulate your values, achievements, and ambitions in a way that resonates with the GSB admissions committee.

Leveraging AI for MBA Applications (while also not cheating)

How can you make the most of GenAI tools to leave no stone unturned in your MBA process? What are the right and wrong ways to be leveraging AI as you build out your applications? I'll help you lower your anxiety around this topic, and help you use AI to complement your thinking on other critical questions like: - "How do I know what programs are the best fit for me?" - "How do I even go about researching my target programs?" - "How can I use it to level up my writing? What pitfalls do I need to avoid?” - "How can I map out my timeline for applying to MBAs?" - "How can I use AI to complement my live interview prep? - "How can I be sure my AI-based research is accurate?" The idea behind this session is twofold: 1) lending you tactical tips to raise the quality of your MBA applications in a world of limited time. (2) helping you think in ways that go beyond the specific questions we cover, so that you can generate plenty questions of your own. As someone who advises people on everyday-life-AI and has also worked with a handful of startup CEOs and investors on layered, complex research requiring heavy AI use, I'll help you make the most of our latest tech without compromising the integrity of your applications. I hope you leave feeling this whole MBA project is something doable, with a few AI-powered arrows in your quiver that can simplify your life as you get there. If you’re interested in 1:1 coaching, you can always drop me a line through my Leland profile. See you soon.

Get Into Your Dream School: Writing Powerful MBA Essays Panel

Join top Leland MBA admissions coaches for a candid panel on what it really takes to write essays that break through at M7 and other top programs. They’ll share insider perspectives on choosing the right stories, showcasing impact, avoiding common pitfalls, and bringing your authentic voice forward. You’ll walk away with clear strategies and actionable tips to elevate your essays—so you can put your strongest application in front of the adcom.

How to Create a Winning MBA Application

​Getting into a top MBA program is more than strong test scores and a polished résumé—it’s about telling your story in a way that resonates. In this session, you’ll learn from Rifat M. (HBS), Ben L. (GSB) and Rob R. (GSB, admitted to all M7 schools) about what schools are really looking for and how to approach each part of the application, from essays to recommendations to interviews. ​Whether you’re early in the process or gearing up to submit, you’ll walk away with practical strategies to showcase your experiences authentically and put together an application that stands out.