Leland+ Content Library

Common List of Behavioral Questions

See a list of common product management behavioral interview questions and understand what attributes each question is testing for.

Market Sizing Drills - Practice

Hone your estimation skills with these practical drills. Learn the frameworks and techniques to confidently tackle market sizing questions in any interview.

How to Write the Fuqua 25 Random Things Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua's "25 Random Things" prompt and breaks down how to showcase your personality and "Team Fuqua" spirit.

Med School Recommendation Letter Prep Doc

Get powerful recommendation letters for medical school by preparing your recommenders with this guide and template. Includes a full example prep doc.

Framework: Jobs To Be Done

Go beyond features and focus on what customers are really trying to accomplish. Learn how to apply the JTBD framework to build products people "hire."

Example: Research the Company to Master the Interview

Learn how to research companies to master your next interview. We'll show you how to find the right information, structure your answers, and stand out from the competition.

Interview Prep Mentality

Learn how to approach interviews with the right mindset. We break down the key strategies to prepare for, stand out in, and land your dream job.

The Importance of Behavioral Questions

Learn why behavioral questions are so important in interviews. This guide breaks down what recruiters are looking for and how to craft powerful, memorable answers.

Dissecting the 3 Parts of an Interview

Ace your next interview! We break down the three key parts of an interview and give you the strategies you need to prepare for, stand out, and land the job.

Company Research: Cover Your Bases

Learn how to research the company you are applying to, starting with the initial research phases.

How to Answer "Why an MBA?" for Duke Fuqua

A top admissions expert analyzes a successful deferred MBA essay for Duke Fuqua and breaks down how to answer the "Why is pursuing an MBA the right next step for you?" question.

Framework: Hooked (User Acquisition & Retention)

Learn the "Hooked" model to create products users can't live without. A guide for PMs on user retention, triggers, and variable rewards.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

How to Write the Fuqua Community Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua and breaks down how to answer the "community" prompt and showcase your "Team Fuqua" spirit.

Harvard Essay: How Curiosity Shaped a Career

See how one student used their experience studying abroad at Oxford to demonstrate curiosity and growth, leading to a new approach to problem-solving.