This session breaks down the key principles from Dr. Robert Cialdini’s Influence and how they show up in real workplace moments: getting buy-in, driving decisions, building credibility, and persuading without being pushy. You will learn ethical, practical ways to use reciprocity, social proof, authority, consistency, liking, scarcity, and unity in meetings, written communication, and stakeholder management. The format is tactical and interactive, with examples and quick practice scenarios.