You've got an idea for an AI tool. Maybe a few ideas. Maybe it's a product you want to launch, or maybe it's something that would just make your own work faster. Either way, you're excited, you've seen what Claude Code and other AI tools can do, and you're ready to start building. But before you do — stop.
Most first-time builders don't fail because they can't figure out the tech. They fail because they skipped the thinking part. They build something too big, or too vague, or they don't know what "done" looks like...and three weeks in, the project is sitting in a folder they'll never open again.
I've built and shipped AI-powered tools from scratch, and I've also killed projects that weren't worth finishing. In this session, I'll walk you through the five questions I now ask before I build anything — the questions that would have saved me months of wasted effort if I'd asked them sooner.
This session is for domain experts and non-developers who want to build, not professional engineers. No coding experience required. Whether you're building for yourself or for customers, bring your idea and we'll talk through what makes it worth pursuing.
