Leland+ Content Library

AI Marketing: Consideration

Using AI for the consideration stage of the marketing funnel.

AI Marketing: Conversion

Using AI for the conversion stage of the marketing funnel.

AI Marketing: Loyalty

Using AI for the loyalty stage of the marketing funnel.

AI Marketing: Full Course Lecture Slides

Lecture slides for the full Leland+ AI in Marketing Course

How to Break Into YC: Advice from Alumnus

​Getting into Y Combinator is a dream for many founders—but the application, pitch, and selection process can feel opaque and daunting. In this session, join Nick V., co-founder & former COO of Relay (a YC-backed startup) and top-rated Leland coach, as he pulls back the curtain on what makes a YC application stand out. ​Nick will walk you through what YC looks for, how to frame your idea and progress, and what mistakes most founders make (and how to avoid them). You’ll leave this session with sharper clarity and concrete steps to strengthen your candidacy.

Columbia Business School: Brand and Culture

An overview of Columbia Business School's brand and culture.

Perfect Your Elevator Pitch

Why use an elevator pitch? What are the key elements to introducing yourself and making a good first impression? How do you use an elevator pitch? Career Coach Connie Ma will guide you through creating a self-introduction or elevator pitch which you can use in any social or professional situation to leave a good first impression. We will discuss how to talk about yourself, how to talk about tricky parts of your past employment history, and how to adjust your self-introduction to suit any situation you may find yourself in. Come work with us on your self-introduction, practice with others, and become more confident in representing yourself!

Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career

Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.

Your Problem Statement: The Most Significant Issue You Care About Solving In Your Career

Identify the problem or opportunity that most motivates you and articulate how it connects to your long-term goals.

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

Your Narrative Arc: Current Path vs Dream Career vs Disconnect

Map your current trajectory, envision your dream career, and identify the gap that an MBA can help bridge.

Crafting Your Throughline

Distill your story into a central theme or “throughline” that ties together your experiences and goals.

Crafting Your Throughline

Distill your story into a central theme or “throughline” that ties together your experiences and goals.

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.

Connecting Your Personal and Professional Experiences

Learn how to weave together your personal motivations and professional experiences into a cohesive, authentic story.

Conclusion of Module 1

Review your progress and refine your brainstorm to prepare for essay drafting.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Intro to MBA Essay Writing

Translate your narrative into compelling MBA essays that demonstrate clarity of purpose, authenticity, and school fit.

Writing the “Why MBA?” Essay

Learn to clearly articulate why you need an MBA now, why each school fits, and how it connects to your long-term vision.