Leland+ Content Library

2023-2024 Essay Prompts for the Top 10 MBA Programs

Get into your dream MBA program! We break down the example essay prompts for the top 10 schools.

Exercise: Take an Inventory of Your PM Skills

This exercise guides you to evaluate your core product management skills, highlight strengths, and identify areas for growth to better understand and position your unique PM profile.

Product Management Panel: Creating a Standout Candidacy

​​Trying to land a PM/APM role? Join us as we bring together an expert coaches Parth S., Raghu R. and Bryan R. to help you navigate the recruiting process and learn about work and culture for various top firms. They'll discuss recruiting processes, the work they do, and firm-specific interview tips.

Building the Future with AI Agents

​In this session, expert coaches Amelia C. and Dean U. will dive into how AI agents are reshaping the way we work, build, and create. From task automation to intelligent decision-making, you’ll learn how these agents are transforming industries and setting the stage for the next wave of technological progress. ​You’ll walk away with actionable insights on how to design, deploy, and scale AI agents effectively—while sidestepping common challenges along the way. Whether you’re an entrepreneur, operator, or technologist, this event will give you the tools and frameworks to harness AI agents and position yourself at the forefront of the future of work.

Founder Playbooks: Growth Strategies for Early-Stage Startups

Building an early-stage startup is an exciting but daunting journey, especially when it comes to driving sustainable growth. From finding product-market fit to scaling operations and building the right team, founders face countless decisions that can make or break their trajectory. ​In this session, Renato V. (Founder and CEO of Parallel), Angela C. (Founder of Stanford’s Education Entrepreneurship Hub and Founder of instructiv) and John K. (Founder and CEO of Leland) will share proven playbooks for navigating the critical growth stages. You’ll gain practical insights on refining your go-to-market strategy, attracting customers, raising capital, and avoiding common early pitfalls so you can build a strong foundation and accelerate your path to success.

World of Frameworks Walkthrough

A walkthrough of World of Frameworks for management consulting.

Statement of Purpose Writing Guide & Examples

Learn what separates a good essay from a great one and deconstruct winning SoP essays written by admitted students.

How to Approach the GSB 'What Matters Most' Essay

The Stanford GSB “What matters most to you, and why?” essay is one of the most challenging—and important—prompts in MBA admissions. In this session, you’ll learn how to break down the question, uncover the deeper themes in your own story, and craft a response that is authentic, personal, and compelling. ​Led by Andy P., a Leland coach who has guided countless applicants to top MBA programs, this workshop will give you practical strategies, real examples, and common pitfalls to avoid. Whether you’re just starting your first draft or refining your narrative, you’ll leave with a clearer framework to tackle this iconic essay with confidence.

Attributes you need in a great DMBA Essay

The things admissions committees look for

Master’s Applications: How to Stand Out Before Deadlines Hit

With application deadlines fast approaching, now’s the time to make your Master’s application shine. In this session, expert Leland coaches Jennifer P. D. (AdCom at University of Wisconsin-Madison), Ash C. (AdCom at Carnegie Mellon University), Amy G. (AdCom Columbia & NYU) will walk you through how to strengthen every part of your application—from your personal statement to your resume and letters of recommendation. ​By the end, you’ll know exactly where to focus your time and how to stand out in a competitive applicant pool—no matter how close deadlines are.

How to Land a PM offer at Google

​Landing a product management role at Google is one of the toughest challenges in tech—but with the right strategy, preparation, and mindset, it’s absolutely achievable. In this workshop, Rachel T.—a former Senior Product Manager at Google who has conducted 380+ PM interviews and mentored through Google’s G-Mentors Program—will share insider insights on how to stand out throughout the hiring process. ​Drawing on her experience receiving offers from multiple FAANG companies and coaching candidates to land roles at Google, OpenAI, Meta, and Amazon, Rachel will walk you through how to craft your story, master product and behavioral interviews, and demonstrate the leadership and problem-solving skills Google values most. Whether you’re applying for your first PM role or aiming for a senior-level position, this session will give you the frameworks and confidence to succeed.

Management Consulting Thriving Plan

Use this comprehensive framework to combine everything you’ve learned into a personalized, actionable strategy for long-term career success.

Case Interview Overview: The Full Structure

Before we dive into the data, you need to understand the rhythm of the 40-minute conversation that is the Case Interview. This module outlines the "ideal" flow of a Bain case as an introduction to the anatomy of a case before deep diving into each component individually.

Case Interview Framing: Build the Perfect Framework

This is the critical point where you set the structure for the remainder of the interview. A generic framework will get you a generic score. In this video, I teach you how to build a bespoke logic tree that actually fits the specific business problem at hand. We focus on being MECE (Mutually Exclusive, Collectively Exhaustive) and ensuring your structure drives directly toward the solution, rather than just listing buzzwords.

Case Interview Closing: The Recommendation

The final minute is your last chance to show you are client-ready. We break down the "Answer First" communication style that Bain demands. You will learn to synthesize your findings into a punchy, actionable recommendation, articulate the risks clearly, and suggest pragmatic "Next Steps" that show you understand the complexity of implementation.

What Good Looks Like - Product Managers

A clear, practical look at the skills and habits that make great PMs and Sr PMs — straight from a product leader.

Product Sense Case Structure

How to structure your product sense case interview