Leland+ Content Library

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

How to Make Your Law School Application Stand Out

​Applying to law school is competitive—and crafting an application that truly captures your strengths and story can be challenging. In this session, expert Leland coaches and law admissions specialists Anna G. (Harvard Law School), Kevin P. (Duke Law Grad), and Conor A. (Harvard Law School) will walk you through exactly what top law schools are looking for and how to position yourself as a standout candidate. ​You’ll learn how to craft a compelling personal statement, highlight meaningful experiences, and present a cohesive application that showcases your unique strengths. By the end, you’ll have actionable strategies to make your law school application memorable and maximize your chances of admission.

Customer Discovery Interview Guide: Questions, Structure & Best Practices

Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.

BCG Casey Chatbot 1 – PolarTech (Edison)

Practice test 1

How Might We Framework Summary Guide

Reference covering what HMW is, how to write HMW statements step-by-step, good vs. bad examples with explanations, common mistakes to avoid (prescribing solutions, being too vague, ignoring research), insights for creating your own HMWs, and validation checklist. Use this to turn each key insight into 2-3 different HMW framings and select the most inspiring ones.

BCG Casey Chatbot 3 – Novofoods (Mildana)

Practice test 3

BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

Practice test 2

Build Your Personal Brand: Craft Your Story & Stand

A practical workbook that helps professionals define and confidently communicate their personal brand during a career transition.

Walk through to Roles in AI — How It Differs from Traditional Tech

This guided session introduces you to key roles like research engineer, forward deployed engineers, and different GTM jobs at AI companies and how to think about them.

Ratios and Mixtures Examples

This deck teaches the core concepts of ratios, proportions, and mixtures as seen in the GMAT and GRE. It includes example problems similar to those on the exam. Concepts and problems are explained in a video walkthrough by the author in "GMAT & GRE: Ratios and Mixtures".

GSB Admit - Rec Letter - Direct Manager VC

Example Direct Manager Recommendation from GSB Admit

Working Effectively with Your Supervisor

Master the art of managing up, ensuring clear communication, and securing the guidance you need to thrive on your project.

Sample Written Communications to Supervisor

See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.

Case Interview Setup: First 5 Minutes

The first 5 minutes set the tone for the rest of the interview. We cover the essential mechanics of the launch: recapping the prompt to ensure alignment, asking high-value clarifying questions, and—most importantly—stating an initial Hypothesis. Learn how to start the case with a strong point of view, just like a consultant starts a project.

Scoring Your First Job Post Graduation

​Landing your first job after graduation can be one of the most exciting—but also most uncertain—steps in your career journey. ​In this session—hosted in partnership with Interstride—you’ll hear directly from Matthew M. (Ex BCG, Dalberg), Kira D. (Ex Disney, Dreamworks), and Connie M. (Founder of Career Coaching Program) about what employers are really looking for in new graduates. We’ll cover how to identify the right roles, tailor your applications, and stand out during interviews and networking opportunities. This session will give you actionable insights to help you confidently launch your career!

Writing a Holistic Set of Kellogg Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

CBS MBA Example Essays

CBS MBS successful example essays. Asian Male, low GPA.

HBS MBA Example Successful Essays

HBS MBA Example Successful Essays. Asian Male - Consulting.